Social Marketing and Community Health

What is Social Marketing?

Social marketing is the systematic application of

marketing, along with other concepts and techniques, to achieve specific behavioral

goals for a social good. en.wikipedia.org/wiki/Social_marketing

Social Marketing Tools

May Be Traditional Media

NewspapersRadio

TVBrochures

EventsTraditional Web Sites

Using Social Media to “Market” Positive Health Behaviors

Social media marketing is a term that describes use of …online collaborative media for marketing, sales, public relations and customer service. ... en.wikipedia.org/wiki/Social_media_marketing

The Importance of Social Networks

"People are more likely to acquire new health practices while living in networks with dense clusters of connections — that is, when in close contact with people they already know well.” Better health through social networking Peter Dizikes, MIT

News

Where are Your Community’s Social Networks?

Churches

Support Groups

Workplaces & Schools

Clubs & Community Groups

…and Online

Friends & Extended Families

Clubs

Professional

Network

Acquaintances in the

community

Church

WorkSchool

Family

Extended FamilyFriends

ME

The Social Networkof just one person.

The online social network mirrorsreal life,

…and in most rural settings is quite dense and interconnected.

We Have a Remarkable Opportunity to Educate and Influence Positive Behavioral Change…

“MARKET” HEALTH BEHAVIOR CHANGE

IN LOCAL SOCIAL NETWORKS

USING SOCIAL MEDIA

Step One for Using Social MediaTo Market Health Behavior Change

Define your mission, goals, and message

The mission of HEALTH in Columbia County is to seek to enhance the quality of life and promote long-term health and safety to the residents of Columbia County through educational programs and the use of community resources. Our vision is “Helping Everyone Achieve Long-term Health in Columbia County”, thus the name HEALTH.

Start with yourorganizationalmission

Thinking about my goal here. The same as always, how to make an online community in a small world work to meet needs and improve lives here.7:24 PM Feb 16th from web

What Are Your Organizationalor Personal Goals and Purpose for Using Social Media?

“Growing Healthy Communities” Behavior Change Message

Eat two more fruits and vegetables every day, and be physically active two more times every week.

What is Your“Home Base”Message?

Step Two for Using Social MediaTo Market Health Behavior Change

Share your message with Social Networks in the community

What You Need to Start a Social Media Campaign for Community Health Promotion

1. Your Mission, Goals, and Message

2. or

4. Facebook Page

5. Online Contacts for Local Social Networks (“Likers” of your Facebook Page)

3. Online Email Account

Why the Digital Camera?

Pictures make your Pagemore inviting and interesting!

People like to see pictures of themselves and others!

Photos give your Facebook posts more visibility in your Fans’ News Feeds.

Simple Tools for Sharing Photos and Video on Your Facebook Page

Create Photo Albums from your Facebook Page. Upload photos directly from your camera to your computer to your photo albums.

Write informative captionsand tag people in your photos.

Rotate your Portrait orientation photos!

Edit your videos to around 2minutes when possible. Maximumvideo length should be 15 minutes

Upload your video to anorganization account on YouTube

Post the link to the video on yourFacebook Page. It will embed, allowing viewers to watch the videofrom their own Facebook News Feed.

Encourage peopleto post Photos on your Page!

Getting Started:Organize Online Accounts

1. Start by creating an online organizational email account. This simplifies the creation of all online accounts, e.g. Facebook,

YouTube, Constant Contact, Wordpress, and prevents confusion when online accounts are associated with individuals within the organization.

*Recommendations :

2. Use the same email address and password for all of your online social media accounts.

Create Your Facebook Page

Do You Need a Personal Profile?

1. In most cases you should have a personal profile on Facebook.a. For example, if you are a local employee of a state

organization, you can help social marketing by friending and sharing content from the organizational Page on your personal profile. When you Like, Comment, or Post on the organizational Page, you spread the message through your social network, and that’s what it’s all about!

2. Having a Personal Profile is fun and helps you network and learn the Facebook ropes for a more effective Page.

Post Announcements and Other Information Members and the Public Need to Know

Share Health Education and AwarenessContent from Online Sources such as CDC

Promote Local Resources and Events for Health Improvement and Access

Interact with Others on Your Page; Meet New People; and Strengthen bothWeak and Strong Ties

What Can I Do with A Facebook Page?

Invite selected people to Like the Page. Start with your core group of Facebook contacts until you get at least a full page of content.

Ask your core group to Suggest the Page to their Friends and Share the Page Content on their Profile.

Create a Facebook Ad for your Page.

Share the “link love”. Add other Pages to your Favorites. Tag people in your photos and status posts. Share other people’s content on your Page.

How Do I Get People to “Like” My Facebook Page?

1. Post Pictures and Videos.

2. Post Links to helpful content.

3. Ask your core group to visit the Page often and Like, Comment, and Share content on the Page.

4. Reply to new people who comment. Thank them for visiting. Engage. Interact.

How to Make the Page More Visible

Cracking the Facebook Codeby Thomas E. Weber

To get around the restriction on number of characters ina Facebook Status post, attach a photo, video, or link to the post. This will give you more space for your Status post.

Use Notes. The Notes feature allows you to formata post with Bold Headings, Lists, and Image Inserts rather than just straight text.

Use Static FBML. Create rich multimediaboxes on your Facebook page.

Facebook Tips and Tricks

More Online Tools for Social Marketing

Because Facebook Pages are public, many small organizations will find that is all they need. But when Facebook isn’t enough, consider:

Google sites are built on a WIKI format and are useful for sharingresources and information. You can even upload documents to share on your Google site.

Type the full address in Google Maps search box. Click the Link, then copy and paste the URL for the address. Attach it as a Link in your Facebook Page Status box!

The Left Column on

Sign into your organizational Google account, then MY MAPS. Create Placemarkers for your organization or an event. Check theStreet View! Make it public to share on your Facebook page.

Tumblr is a site for posting short bites of updated news and resourcesfrom your organization on a health topic.

Wordpress.com is a completely free blogging platform that doesn’t require outside hosting.

Constant Contact lets you manage your email correspondence, conduct online surveys, promote events, and more.

The Future is Now: Mobile

More Americans own mobile phones than landline phones or even computers. The ubiquity of mobile devices makes them an ideal medium for health messaging and promotion. CDC is exploring a number of ways to use mobile technology to promote healthy and safe behaviors.

http://www.cdc.gov/healthmarketing/ehm/mobile.html