SOCIAL MEDIA 101. Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to...
If you can't read please download the document
SOCIAL MEDIA 101. Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there
Best Social Media Quote Ever Social Media is like teen sex.
Everyone wants to do it. No one knows how. When its finally done,
there is surprise that its not better. - Avinash Kaushik Analytics
Evangelist, Google
Slide 3
Second Best Social Media Quote Go live among them. - Joyce Raby
(truly, deeply, madly)
Slide 4
Social Media 101 Specific and unique Just pick Add value Create
and sustain Dont make me think
Slide 5
Specific and Unique Event fundraiser, grand opening, race/ride
Product what is the grooviest (or newest) thing you sell? Service
what is the coolest (or newest) thing you do? (social media is
really just marketing, right?)
Slide 6
Just Pick
Slide 7
Add Value Discount coupon Insider sales Sneak preview Community
(supported conversation) Content (information)
Slide 8
Create and Sustain Once you build it, dont walk away static is
death. Twice a week is the sweet spot for creating content, but you
must listen every day. You can distribute the work, its actually a
good thing to let everyone see what is going on. You can reuse
content in multiple venues.
Slide 9
Reuse Your Content and Drive Traffic to Your Website
Slide 10
Slide 11
Slide 12
Dont Make Me Think
Slide 13
Social Media Metrics The direct unfiltered brutally honest
nature of much online discussion is black goldtexas tea to
companies that want to spot trends or find out what customers
really think - The Economist, March 11, 2006 Its all about
Influence and Engagement
Slide 14
How to Measure Influence and Engagement Google/Yahoo/Bing
Company Name, product name, service name, key company employees or
individuals Industry sites and blogs Search Youtube and any other
content sites and Do the same for your competitors
Slide 15
Define your metric can be anything We learned something about
our customers we didnt know before Number of people who used the
coupon from a specific campaign Number of influential people who
tweet about us Number of nice things tweeted about us Number of
influential blogs that wrote about us Number of direct customer
conversations we had Number of useful, meaningful customer
feedback
Slide 16
More on ROI Quantitative new sales, new leads, new qualified
leads or requests for more info Qualitative satisfaction, loyalty,
authority, feedback
Slide 17
How Can I help? Social Media Audits Individual SMA
Create/Measure Specific Social Media Campaigns Joyce Raby,
[email protected], 571.765.0011
[email protected]