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H2O Social Media Presentation at Breakfast Networking meeting of the British Business Group in Dubai.
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WHAT IS SOCIAL MEDIA ?
*
Collaboration
Information
Viral Impact
Message Value
Reach
Communication
Education
Collaboration
Information
Viral Impact
Message Value
Reach
Communication
Education
SOCIAL MEDIA COMMUNICATIONS
Business Results for Us Credibility in what we are doing
Value for the User & Eco System Engagement & Ease of Use
ReachInformationTargeted CommunicationBrand Impact ROI
Don’t SpamDon’t Lie
Don’t Over ControlCertainly – Don’t just build it
Easy to UseAlways new content
Always new membersAlways interesting
Relevance of ContentRelevance to User Eco SystemBase of informed usersGood application functionalityUser generated content
Application
The Effect
WHY USE SOCIAL VIDEO ?
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Video Growth
http://www.youtube.com/watch?v=TSx2llVmD-8
MEDIA HAS CHANGED
Result Traditional Media Channelsare scrambling to acquireSocial media companies and build social media offerings.
Result Existing social media channels understand that to sustain growth they must acquire more niche social media channels and localise their content base
Social Media Platform Fragmentation
Integration between platforms using profile portability
Customised social media platform development
Result Brands & users are searching for more relevant social media platforms or even creating their own platforms
= OPPORTUNITY
GCC ASIAAFRICA EU USA
We are here
Summer 2009
Summer 2010
ADOPTION
Social Media & Affinity Marketing
1) a natural liking for or attraction to a person, thing, idea, etc2) inherent likeness or agreement; close resemblance or connection. 3) of or pertaining to persons who share the same interests
Building Rapport with your user base
Or NLP for Community Owners
They want to save:
TimeDiscomfortRisksMoneyWorryEmbarrassmentWorkDoubts
40 Key Emotional Drivers
They want to be:
Good parentsCreativeEfficientRecognized authoritiesUp-to-dateGregarious“First” in thingsSociable, hospitableProud of their possessionsInfluential over others
40 Key Emotional Drivers
They want to do:
Express their personalitiesSatisfy their curiosityAppreciate beautyWin others’ affectionResist domination by othersEmulate the admirable Acquire or collect thingsImprove themselves generally
40 Key Emotional Drivers
WHAT TOOLS ARETHERE ?
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TOOLS
LESS - COMPEXITY OF FUNCTIONS – MORE
Bog Standard
Less
Cos
t –
Mor
e C
ost
SaaS Platforms Open Source Custom Build
Process Map
LESS - COMPEXITY OF FUNCTIONS – MORE
Consulting Business (ROI)Technical PlanningMarket Validation
Media Services / Partnerships CORPORATE
FUNDING
Online Services
Web DevelopmentOnline Marketing
Application DevelopmentIP Creation
Graphical Design
Content Production
Video ProductionAudio ProductionText Production
Television Production
Marketing
EventsSEO
Press ReleasesEmailWOM
ADMIN
SERVICES
Content Distribution & Aggregation Channels
Sponsorship & Advertising
Consumers & Vertical Markets - Online Vertical Media Channels
Media Services Companies, Publishers, Branding Agencies, Advertising Agencies, Media
SOCIAL MEDIA
THAT WORKS
CASE STUDIES
THE TEAM
WebAgency
CommunicationsAgency
Design Agency
Content Production
Agency
YOURPROJECT Marketing
Agency
ResearchAgency
THE TOOLS
+ +
+ +
development Seed Users
PDA Marketing
Viral Video Online Editorial
+ +
Social Marketing & Display Ads
+
Consulting
THE RESULTS
Number of Visitors
7000
19,180
Show Revenues Niche Members
500
1289
12,000
Site Visitors
89,000
ROIMassive !(1000s of %)
Exp
Act
