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We tweet. We like. We share. Social media is driving engagement and brands are in on the conversation—as participants, observers, sponsors and advertisers. This section looks at how brands are managing their social media presence, what they’re doing to take advantage of new sponsorship
and ad models, and the digital partners that will get them there.
The section will also include a special feature on Social TV and how broadcasters are turning to social media to actively engage with viewers. It will explore the tools and tactics being used to increase
social engagement for TV watchers and how this trend will impact how show popularity is gauged.
Full page ad with facing advertorial: $15,000 net Full page ad: $12,500; Half page ad: $8,000 net
Issue Date: September 10, 2012Space Close: August 28, 2012
For more information, please contact Vincent Nelson, Sales Director212.493.4341, [email protected]
social media
