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Social media: business and profile development to
improve market traction
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Daniel Knowlton
What you will learn…
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. What Social Media is.
2. Why you should consider Social Media.
3. 5 steps to get traction and start raising your profile.
Who am I?
Digital Marketing SpecialistFounder of KPS Digital MarketingProlific BloggerSerial Networker
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
What is Social Media?
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Just Like Networking!
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Why consider Social Media?
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. Presence and brand awareness2. Build relationships with your audience3. Build an online community4. Become a Key Centre of Influence5. Increase traffic to your website6. Lead Generation
1. Presence and Brand Awareness
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
2. Build relationships with your audience
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
3. Build an online community
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
4. Become a Key Centre of Influence
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
5. Increase traffic to your website
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
6. Lead Generation
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Getting Traction
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. Research2. Use free resources to learn3. Follow thought leaders4. Create an Action Plan5. Measure Success
Research
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Research
Followerwonk
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Research
Social Media Searches
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Research
Buzzsumo.com
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Use Free Resources to Learn
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Use Free Resources to Learn
SocialMediaExaminer.com
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Use Free Resources to Learn
blog.bufferapp.com
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Use Free Resources to Learn
Kpsdigitalmarketing.co.uk/blog
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Gary Vaynerchuk
@Garyvee
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Social Media Examiner
@SMExaminer
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Daniel Knowlton
@Dknowlton1
Create an Action Plan
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Google Analytics
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Social Media Analytics
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Klout Score
Getting Traction
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. Research2. Use free resources to learn3. Follow thought leaders4. Create an Action Plan5. Measure Success
kpsdigitalmarketing.co.uk
KPS Digital Marketing
Daniel Knowlton
KPS Digital Marketing
Any Questions?
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
@DKnowlton1