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SocialMedia INTENSIVE BOOTCAMP4th - 6th JUNE 2012, SINGAPORE
EL: +65 6376 3129 FAX: +65 6271 9029 EMAIL: [email protected]
ONLINE: WWW.TUN.SG
COURSE OUTLINE
DAY 1
DAY 2
DAY 3
Morning:The 7 steps of social media Engagement - understanding
social media from an organisational evolutionary perspec-tive. The
steps include: developing Social Media Policies and Guidelines for
Staff, Building Viral Engagement for pro-motion in social media
sites, Collaborating with Customers in building Social Products and
Services. This segmenttakes you through all seven steps that most
organisation evolve through and prepare for the next session on
NineSteps of a Social Media Strategy. Students will gain an
understanding of the 7 Steps of Social Media Engagement.
Afternoon:Nine Steps of a Social Media Strategy. Before you
build a social media campaign, you need a strategy. This
sectiontakes the student through all nine steps of building a
Strategy including: Purpose and Values and determining whyand what
customers will follow on social media sites, Inuencer and Blogger
Relationship strategies - how to deter-mine who will help promote
your products online and how to encourage Twitter users, and
bloggers and Facebookusers to connect with you and the other 7
steps. Two steps (campaign and diary) will be covered tomorrow
indepth). Students will have enough information to work on their
own 9 Step Social Media Strategy.
Morning:Today, we work in depth on two aspects of the nine step
social media strategy covered in Day One - 5 step SocialMedia
campaigns including building a hub and spoke practical
demonstration session and Creating a Conversation
Diary to facilitate in-depth, community building conversations.
The Five Steps of a social media campaign will coverfrom how to
Monitor social media through the campaign lifecycle to brief
introduction to Social Media Measurement(covered in more depth on
Day THREE). No matter whether your campaign is to promote a product
or service, torecruit new staff or to offer online customer
service, these 5 steps are the way to effectively engage in social
mediaStudents will be able to build a 5 Step Social Media
Campaign.
Afternoon:Creating a Conversation Diary - the importance of a
calendar for working with staff, creating social objects for
con-versations, FBO (Facebook Optimisation) and SMO (Social Media
Optimisation). Understanding Facebook, Twitter,LinkedIn
optimisation Students will gain a thorough understanding on how to
create a Conversation Diary for bet-ter SEO, FBO and SMO
rankings
Morning:22 Revenue streams in Social Media - by building a
community, its possible to monetise the relationships with
thecustomer through paid for services. We look at transactional
based APIs (selling on Facebook) to Freemium (freeand plus premium
tiers) and marketing intelligence. What are social networks making
money from and where is themoney going? The Social Economy is the
economy of the future and will change the way we do business
forever.Students will develop strategies on how to monetize their
customer communities.
Afternoon:
Six Key Performance Indicators in social media - The Return on
Investment (ROI) and the Cost of Inaction (COI)gures. Six points of
measurement from Circulation (number of followers) to Reach (
number of Shares) to Veloc-ity, Sentiment and so on. We look in
depth at tools and analyse statistics and bottom line gures in
social media.Students will know how to read or create a Social
Media Measurement Report.
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4th - 6th JUNE 2012, SINGAPORE
edhill Forum, 16 Jalan Kilang timor03-07, Singapore 159308
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Social Media iNTeNSiVe
BooTcaMP4th - 6th JUNE 2012, SINGAPORE
Social Media Intensive Bootcamp
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VENUE & ACCOMMODATION
Phone : +65 6376 3129
Fax : +65 6271 9029
Email : [email protected]
Online : www.tun.sg
Holiday Inn Atrium317 Outram RoadTel: 6733 0188Fax: +65 6733
0989Email: [email protected]
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