The New World Order Web 2.0 – New approach to web site design and development, focused on user interactions, rather than static content. PR 2.0 & Social Media – New approach to public relations/communications, focused on direct communication with individuals and groups through digital channels. (see )http://www.briansolis.com
Social Media Communications for the 21st Century Dan A. Nelson
New Audience, New Media Traditional Media losing followers U.S.
Newspaper readership down as much as 10% Internationally, newspaper
circ. Grows 3% annually More people cite internet than newspapers
as primary source of news *Source: The Pew Research Center for the
People & the Press The New World Order Web 2.0 New approach to
web site design and development, focused on user interactions,
rather than static content. PR 2.0 & Social Media New approach
to public relations/communications, focused on direct communication
with individuals and groups through digital channels.
(see)http://www.briansolis.com Social Marketing Direct
communications to individuals One-on-one, in vast numbers, all at
once Blog postsalerts Facebook updates Twitter feeds (tweets) The
Basics: Online services and tools Social Networking: Facebook
MySpace LinkedIn Plaxo Classmates Reunion Social Networking New
Media/Social Media New Tools for old trades Easy one-on-one
communications, on a mass scale. Fastest growing form of public
relations and marketing Obama was No. 1 Twitter user for months
leading up to election, base on number of followers. The face of
Facebook 175 million users, with another 5 five million new users a
week. 18- to 24-yo < 25% users. Fastest growth rate = yo
Facebook - components Pages, Groups, Events Pages: Individual
profiles and updates Groups: Pages for agencies, groups,
associations, etc. Events: Pages for specific happening, events.
Facebook - content What to Post Photos: Posters, air quality
images, signs, etc. Videos: Anything from your 30-second PSAs to
self-produced digicam vids of smoking burn barrels News updates, or
tweets* * More on tweets later! Facebook - Page Facebook - Group
Other SM Sites MySpace.com Plateaued at 130 million members Used
mostly by younger audience (teen and college aged) Heavily favored
as playground for music lovers LinkedIn Professional connections,
especially for employment/biz networking Blog Posts Consider
regular updates to your website using new blogging tools. CMS:
Content Management Systems Wordpress Joomla Automatic feeds to FB,
Twitter, SMS (short message service), etc. Blogging provides the
dynamic content needed keep visitors coming back! Alerts Automatic
digital message delivery to those who register. Services available
that can be integrated into any website with LITTLE
website/formatting skills needed- free service for limited
messaging. Twitter Micro-blogging service Maximum post = 140
characters Twitter posts are known as Tweets Twitters logo is a
small bird Twitter Registered twitter users can follow any other
user, and be followed by any registered user. Used extensively as a
social friends tool initially Growing business use Obama used
Twitter to send headlines to millions of voters every day before
the election. Twitter Registered twitter users can follow any other
user, and be followed by any registered user. Used extensively as a
social friends tool initially Growing business use Obama used
Twitter to send headlines to millions of voters every day before
the election. What Tweets looks like: Lancearmstrong: Another tough
day at the ToC. Had a spill half way. Moto with a photog crashed in
front of me and I t-boned them. Body's ok tho. Lance Armstrong
about 24h ago via TwitterBerry ORCAA_Dan EPA to improve kids's
health, monitor air toxics around schools.19 minutes ago from web
Who uses it? 2.5 million people visit Twitter.com each month,
growing at about 300, ,000 users per month and up over 440% since
this time last year. (Source PR2.0 blog at)www.briansolis.com
Twitter - What to Post? ORCAA tweets one or twice daily about Burn
Bans, upcoming events, specific programs (news about woodstove
change-outs, lawn mower exchanges, etc.) Tweets can be posted from
computers, cell phone text messages, iPhones/Blackberries, etc.
Tweets can be RECEIVED as text messages,alerts, etc. Twitter Other
Uses Skills building/technology updates Use of Hashtags (#) to
categorize tweets Weekly twitter Conference between PR
professionals and journalists Enter search page of twitter.com or
tweetchat.com and enter: #journchat Moderated discussion about use
of Social Media tools in new communications world. Other Web 2.0
Tools YouTube Create account and post your agency PSAs, education
videos, etc. RSS feeds Enable RSS on your website/Blog RSS = Really
Simple Syndication Provides news feed to anyone who subscribes to
your RSS Digg, Stumble, FriendFeed, deddit, etc. THANK YOU! Dan A.
Nelson Public Information Officer Olympic Region Clean Air
AgencyTwitter: ORCAA_Dan Facebook Group: Olympic Region Clean Air
Agency
