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Social media is on everyone's mind these days, but where do you start? In this talk we will cover the essentials of social media and as business owners you will learn how you can join the conversation- and how to use it to its maximum potential to grow your business.
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Social Media Essentials: Listen & Connect with Your Customers
Presented to Leading Spas of Canada
April 4, 2011Sandy Sidhu
www.sandyksidhu.com
Social Media is...
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Characterized by Reach, Permanence, Accessibility,
Usability, Immediacy
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Traditional Marketing vs. Social Media Marketing
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Where to start?
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• Canada ranks 10th in the top 30 countries with
17,288,620 users, a 59.2% growth over 2 years
• The amount of time spent on Facebook is up 700% from 2009
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Fastest growing segments
Over the last 3 months:
Fastest growing segment: 55+
2nd Fastest group: 35-54 age group
In Canada, women represent 54% of Facebook users
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Getting started
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Create a Business Profile Page
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Use Custom Tabs
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Insights
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advertising
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Grow your fanbase
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• suggest your page to your FB
friends
• send an email
to your existing clients
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Add the social icons everywhere
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Engage with your fans
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sharing on Facebook
• Ask questions
• Polls/surveys
• Share with behind the scenes information
• Tips
• Offer exclusive deals/specials
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Encourage Participation
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Twitter vs Facebook
•Explore and connect
•Profiles rich in information
•Add friends to your network
•Short and quick communication (140 characters)
•Information gathering and sharing
•Can interact and follow people you don’t know
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See what others are saying about you
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Join the conversation
• Listen to what others are saying
• Observe how others interact
• Join in
• Follow media, industry people
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Grow your followersGrow your followers
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Follow people who follow you
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•Share Content
•Retweet other people
•Interact
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Ask questions...
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Use tools to:
• Manage your Twitter account(s)
• Find Local people
• Monitor your brand
• Schedule tweets
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Location Aware Social Networking
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How it works: Smartphones use GPS to be ‘location aware’ and let you discover places around you
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You “check in” when you go places
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Get rewarded when you go out
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Search for specific places
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Influence choices & See what Others are Saying
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Influence Decisions: Offer specials
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Influence Decisions: Offer specials
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Build your online presence!
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• Easy to update content
• Updated, new content is regularly indexed by search engines
• Include in your website navigation
BLOGS
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Claim your web
Real Estate
Leverage Search
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listing
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Encourage Reviews
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Trends
2009 was the year of Twitter
2010 was the year to “check-in”2011: Group Buying, Branded Content, Facebook Commerce
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Bringing it all together
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Your turn: Getting Started
• Develop a Social Media Strategy
• Break it down into phases
• Don’t try to do it all at once
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Social Media Pit Falls
• Lack of purpose?
• Not writing for your target audience
• Social media is not as high a priority as other types of marketing
• Learning Curve: It’s not easy!
• Lack of Ownership
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SOCIAL MEDIA
MARKETING
EMAIL MARKETING
CAMPAIGNS
PPC
SEO
Social Media is a piece of the
puzzle
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It’s not a sprint
http://www.flickr.com/photos/pabo76/1862652822/
Pace yourself
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Thank You!
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Over the last two years, Sandy has been assisting everyone from CEOs, Senior Sales and Marketing leaders and small business owners on how to integrate social media into their marketing strategy and use blogging, Facebook and Twitter to grow their presence and connect with customers.
She understands the changing landscape of the web and can help organizations be an integral part of this landscape.
Connect With Me:[email protected]://www.sandyksidhu.com/work-with-me/514.835.1624
