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Social Media – Facebook Vs. Twitter
Twitter asks its users to regularly publish short updates about what they’re doing or thinking. Its users answer the question in
less than 140 characters (known as a ‘tweet’) which is published online. They can also use tweets to link to websites and news that they find interesting, and have online conversations by
replying to other people’s tweets.
Facebook Pages also allow you to create a profile for your organisation, and allow people to ‘like’ it. This allows them to see updates from your organisation and view its content, as if
it was their ‘friend’.
Social Media – Facebook Vs. Twitter
TWITTER FACEBOOK
Posts are made up of 140 characters, called ‘Tweets’
Posts do not have a restriction of characters, called ‘Status’
Two or three ‘Tweets’ updates per day usual minimum
One ‘Status’ update per day is enough
200 million users 1 billion users
Uses ‘Hashtag’ (#) and ‘Retweet’ Uses ‘Like’ and ‘Share’
Social Media – Do’s…
Do use short and concise messages
Do only share content that is publicly available
Do remember you are posting on behalf of the organisation Do stick to branding and values of the Third Sector Interface
…And Don’ts
× Don’t get involved in Party Politics
× Don’t get caught up in arguments – online image is important!“Thank you for your comment. Please contact our main office on 0300 303 8558 or email [email protected] and a member of our team will be happy to help!”
× Don’t forget to check the credibility of a link before re-tweeting
Pages:• Amnesty UK• RSPB•Macmillan Cancer
Campaigns:• #nomakeupselfie – Cancer Research UK• ‘hijacking’ of the #TubeStrike – Save the Children UK
Good Examples
Exercise – To ‘Tweet’ or Not To ‘Tweet’?
• Practice Tweets – scenarios
Useful Resources
• www.charitycomms.org.uk • http://www.smallcharities.org.uk/resources-social-media/
