Social Media for ArtistsConnect with fans of your art through Facebook.

Why do we want to use Facebook?

Share progress and ideas with other artists

Connect with potential fans and customers

Be inspired!

Create more, !different, better!

Be available!

Show personality with confidence!

Generate discussion! Share fanbases!SHARE

The Facebook Privacy Problem

Most people create their Facebook identity for personal, private use.

Your Personal Profile 1. Personal friends 2. Personal updates, likes, comments 3. Personal photos, family, tags 4. Totally personal information!

Some professional artists use private

accounts for their art.Benefits:

• Ease of use!• Instant connection to real #iends and family

Drawbacks:• Pre-determines your privacy

behaviour: restrictive or risky!• Difficult for new fans to find !• Acts as a gate: must "accept" #iend requests!

• Limits access to stats; other

What do other professional artists do?George Ga&o• Artist Fan

Page • "Like," not "Friend"

• photos focus on recent art

• posts are directed at fans

• "About" content is professional

What do other professional artists do?

Rose Freymuth-Frazier

• Artist Fan Page • More risky content

• Does not spill into Personal page

!Notice VIDEO tab.

How to create a Fan PageNote that you must begin on your PERSONAL page. If you do not have one, create one.

Leave it blank if you want, but this is your management account for your PROFESSIONAL

facebook page.

Check Your Settings

Image Sizes and Layout

Some general tips to get started:

Su'esting your page to your real facebook #iends.!

BUT: Don't ask for "likes". People hate that!!

Develop support among other artists - return "likes."

How to get "likes"People respond quickly online.!They want to look kind, smart, and "good" to their #iends. Avoid embarassment.!People don't usua&y take risks online.

Therefore, gain traction with:!• bold colours!• cute animals!• "I almost couldn't tell that wasn't a

photo!" pieces.!• Human interest, success stories!• Progress, how-to videos

Image Control

Resize your images to 72 or 150 dpi!

Consider 600px on the longest side!

Add an unobtrusive watermark to your images

How can The Guild help?

First, create your Fan Page!

Next, post or share links #om your fan page to the SAPG page.!

If the SAPG a&ows this and shares member's fan page posts, SAPG fans can discover your art.!

(Only works if SAPG has a Fan Page or Public Group Page.)

Create Your Own Artist Fan Page!

Free promotion without as many privacy concerns!

Develop a community, share support, share fans!

Use #ee resources to help guide you (such as the Facebook Dimensions page).!

Avoid Facebook advertising (those "likes" can damage your real reach).!

Post mostly easy-to-digest content; ocassiona&y add a cha&enging post. Stick with your brand.!

Network within SAPG: we should have a Fan Page too!

Presentation by!Liz Medwid

• Tutorials • Websites • Social Media Management • among other things!

BrightArtMedia.com