Social Media for Business V2.0

8/4/2019 Social Media for Business V2.0

1/22

YGIMLC AH@ML EGT

DXYMNHYY U4.:LYXPOGYO NLMT % ALTiG @hc iLYPMccGMccXYPTLPMGNY d} hAMc} FLN % KXc}hTNM BGhYAGNG
http://www.b2bento.com/http://www.b2bento.com/


2/22

M MNPTG@XiPMGN

MM VO} YGiMLc Ah@ML ALPPhTY MN d4d

MMM L \XMiBYPLTP FXM@h PG YGiMLc Ah@ML eGT dXYMNhYY< hYPLdcMYO }GXT FGLcY


3/22


4/22

Ygimlc Ah`ml egt DxYmnhYY0

Vo} YGIMLC AH@ML ALPPHTY MN D4DDxymnhyy!pg!dxymnhyy /D4D- altbhpmnf oly xn`htfgnh l yhl

iolnfh guht poh clyp ehv }hlty.

Hhn ly ptl`mpmgnlc althpmnf ilnnhcy cmh phchmymgn# ztmnp# ln`

gxp`ggt l`htpmymnf lh vmpypgg` ymepmnf althpmnf pthn`y ln`

zthehthnihy# ph} lth ng cgnfht `hcmhtmnf ph thpxtn gn mnhypahnp

ph} gnih ztgamyh`. Ztgdldc} dhilxyh ixypgahty lth yzhn`mnf chyy

pln 48( ge phmt pmah zl}mnf lpphnpmgn pg phyh ilnnhcy. Yg vhth my

lcc ph lipmgn plmnf zclih phn7

Ohthy l icxh;

Elihdggbolyftgvnpgl zgzxclpmgnge68:amccmgnxyhtylyge

Kxnh4:


5/22


4 Ph D4D althp my elt yalccht pln ph D4I althp. Pmy eliplcgnh mazhcy hzln`mnf }gxt thli pg m`hnpme} nhv chl`y.

9Ph thaltldch pmnf ldgxp ph D4D lthnl my gv zhgzch mn

mp lipmhc} nhpvgt gncmnh pg ylth ngvch`fh ln` dxmc` phmt

nhpvgt ge mn`xypt} ignplipy. Xymnf ygimlc ah`ml# ph} iln ngv

dxmc` ztgehyymgnlc igaaxnmpmhy gncmnh pg ylth mnymfpy

ln` ygch ztgdchay# ln` chhtlfh xzgn phyh mnphtlipmgny pg

dxmc` dtln`# thzxplpmgn ln` ztgyzhipy.

< D4D thclpmgnymzy ln` ptlnylipmgny lth p}zmilcc} mf!pgxiln` hypldcmyh` ptgxf ahhpmnf ixypgahty ln` thclpmgnymz

dxmc`mnf. Vmp ygimlc ah`ml# }gx iln mnphtlip vmp ztgyzhipy

ln` ixypgahty xymnf ln lttl} ge pgxio zgmnpy. Ph pvg!

vl}# p}zmilcc} y}nitgngxy thlc!pmah nlpxth ge phyh pggcy

chn`y l mfc} zhtygnlc `mahnymgn pg ph thclpmgnymz. Ln`#

xncmh ptl`mpmgnlc D4I althpmnf ilnnhcy /l`y# ilazlmfny#

hpi.-# ygimlc ah`ml lccgvy agth zhgzch mn }gxt gtflnmlpmgn pghnflfh ln` dxmc` thclpmgnymzy vmp ixypgahty ln` ztgyzhipy#

phthd} axcpmzc}mnf ph mf pgxi heehip.

mazlip }gxt dxymnhyy. Cmyphn pg# chltn etga# ahlyxth ln` hnflfh mn

phmt ignhtylpmgny. Ftlyz phmt ignphp ln` amn`yhp# thchlnih ln`

yhnpmahnp# ln` }gx vmcc dh ldch pg flxfh }gxt ixypgahty zlyymgny mn

nhv ln` axcpm!`mahnymgnlc vl}y.

Mn poh vgtc` ge D4D# thclpmgnyomzy lth hyzhimlcc} itmpmilc

dhilxyh dx}mnf ztgihyyhy lth hphn`h`.

Ygimlc ah`ml iln zcl} l h} tgch mn hnldcmnf }gx pg mnphtlip `mthipc}

vmp }gxt icmhnpy ln` zltpnhty. Ptgxf pmy }gx vmcc dh ldch pg

xn`htypln` pha agth ptgxf l ilnnhc plp elimcmplphy dhppht ln`

`hhzht hnflfhahnp.

Me plp lcgnh `ghynp hnpxyh }gx hngxf pg dx} mn pg ygimlc ah`ml #

phth lth ygah ht} zhtpmnhnp thlygny v} ygimlc ah`ml iln zcl} l ht}

alkgt tgch# zltpmixcltc} mn D4D althpmnf;

Ygimlc ah`ml my vhcc zclih` pg `g kxyp plp. Kxyp agnmpgtmnf

gncmnh ignhtylpmgny lcgnh iln hcz }gx fchln ilnfmnf

pthn`y ln` nhh`y ln` zmi gxp hahtfmnf gzzgtpxnmpmhy l amch

lvl} dhegth }gxt igazhpmpgty `g. Pmy igxc` phn exhc nhv

geehtmnfy ln` nhv thhnxh ilnnhcy. Vmp ph hzln`h` thli

}gx lcyg fhp pg m`hnpme} igazlnmhy vmp vmi pg hypldcmy!

thhnxh fhnhtlpmnf zltpnhtymzy.


6/22


8Ygimlc ah`ml hnflfhahnpy lth l fgg` zclpegta pg ignymyphnpc}

`hagnyptlph ygahpmnf plp ly dhigah l axyp!lh mn D4D

althpmnf; Pogxfop Chl`htyomz. Mp ztgm`hy }gx vmp ph

ldmcmp} pg `meehthnpmlph }gxt dtln` ln` fmhy vhmfp ln` mazlip

pg }gxt ahyylfmnf. Mp hczy ypthnfphn }gxt althp zgympmgnmnf#

hnlnih }gxt zhtihmh` lcxh pg icmhnpy# dxmc` ptxyp ln` cg}lcp}#

ln` fhnhtlph agth dxymnhyy ghtlcc.

Pgxfp chl`hty iln lcyg hzhip fthlpht thigfnmpmgn# `haln` ln`thli mn ph althp. Ln` vlp hlipc} my pgxfp chl`htymz7 Vhn

}gx hcz zhgzch etlah ph vl} ph} pmn ldgxp h} myyxhy gt fxm`h

pha pg yaltpht `himymgny# d} zthyhnpmnf mnymfpexc# igazhccmnf

ln` gephn ztggilpmh zhtyzhipmhy# plpy vhn }gx lth cmhc} pg

dh lingvch`fh` ly l pgxfp chl`ht ! ph fg pg dxymnhyy /gt

zhtygn- egt l zltpmixclt mnphthyp lthl.

5

Ygimlc ah`ml my igyp!heehipmuh. Ygah vgxc` yl}# ph agyp igyp!heehipmh etga lcc ph

hmypmnf ilnnhcy. Lcpgxf mp my l amyplh pg mhv mp ly ygahpmnf plp my ethh. Mp `ghyth|xmth mnhypahnp ge dx`fhp# ztgehyymgnlc thygxtihy# ln` agyp itximlcc}# pmah. Dxp lcc

phyh igadmnh` my ngvhth icgyh pg ph igyp lyygimlph` vmp gpht ah`ml. Mn pmfp higngami

pmahy cmh phyh# mpy ygimlc ah`ml plp iln dh xpmcmh` agyp heehipmhc} pg flmn igazhpmpmh

l`lnplfh. Ln` ly ph igyp ge ylchy li|xmth` ptgxf ygimlc ah`ml my ymfnmilnpc} cgvht#

TGM ln` ztgp altfmny iln mnithlyh.

0 D4D dx}hty thc} hlmc} gn pmt` zltp} ehh`dli mn almnf zxtilyh `himymgny. Ph}vgxc` ztheht pg dh zltp ge ph ztg`xip gt ygcxpmgn `hhcgzahnp ztgihyy. Ph} lth lcyg

cmhc} pg ptxyp ph gzmnmgny ge igcchlfxhy xymnf ph ztg`xipy elt agth pln plp ge ph

igazln} yhccmnf pgyh ht} ztg`xipy. Ygimlc ah`ml ilnnhcy lth fthlp lhnxhy egt

ztgm`mnf gdkhipmuh# pomt` zltp}hzhtmhnihy ln` ehh`dlib# ln` th`xih dx}ht!ym`h

tmy egt dmf!pmihp D4D zxtilyhy.


7/22


6

Xymnf ygimlc ah`ml egt D4D altbhpmnf `hnmphc} }mhc`y thvlt`y.

Ygimlcc} hnflfh` igazlnmhy lth mn elip agth nlnimlcc} yxiihyyexc# liigt`mnf pg thyhlti.

Ln` hnflfhahnp thehty pg fgmnf dh}gn` ahth zthyhnih. Mp mngchy mnphtlipmnf vmp gphty#

yhppmnf gee `myixyymgny# ln` thyzgn`mnf mn l pmahc} alnnht `xtmnf ignhtylpmgny. Pmy iln dh

l ilcchnfmnf ptlnympmgn egt ptl`mpmgnlc althphty xyh` pg lmnf ignptgc ght phmt ilnnhcy.

Dxp lp ph ylah pmah# }gx vgxc` ngp vlnp axcpmzch mnphtlipmgny etga zhgzch mn }gxt igazln}

thyzgn`mnf tln`gac} vmpgxp iggt`mnlpmgn. Ln` lcvl}y hhz mn amn` ph nhh` egt ptlnyzlthni}

mn lcc gxpthli lipmmpmhy. Cli ge fhnxmnhnhyy my l yxth!th vl} pg ycm`h `gvn ph ygimlc ah`ml

cl``ht.

Vmp phyh ignym`htlpmgny mn amn`# chp xy plh l cgg lp gv }gx iln kxaz ypltp ygimlc ah`ml

althpmnf mn }gxt gvn igazln}.

D4D geehtmnfy phn` pg dh igazch ln` D4D zxtilyh `himymgny lth ngp d} ln} ypthpi

mazxcyh `tmhn gt cgv!tmy. Ylchy i}ichy lth cgnf ln` dx}hty vmcc yzhn` l cgp ge

pmah gn xzetgnp thyhlti. Yg v} ngp dh l zltp ge plp ztgihyy7 Ygimlc ah`ml geehty

xnzthih`hnph` ln` ldxn`lnp lhnxhy egt ngvch`fh yltmnf plp iln hcz h`xilph

ztgyzhipyln` elimcmplph elypht ylchy i}ichy. ]gx fhp pg igaaxnmilph mnegtalpmgn

ln` lnyvht dx}ht |xhypmgny ldgxp }gxt geehtmnfy agth |xmic}.

D} ztgm`mnf pmy lcagyp thlc!pmah# pvg!vl} igaaxnmilpmgn# }gx ngp gnc}

mnegta# dxp lcyg dxmc` ptxyp ln` ith`mdmcmp} plp iln vgt pg mnithlyh ylchy mn ygtpht

zhtmg`y. Extphtagth# mn chyyhnmnf ph ignexymgn ltgxn` }gxt geehtmnfy# ph

mnegtalpmgn hilnfh` ln` thclpmgnymzy dxmcp ptgxf phyh ignhtylpmgnlc ah`ml

iln hcz zgympmgn }gx ly l ptxyph` l`mygt ln` `hithlyh ph ignihtny lyygimlph`

vmp mf chltnmnf ixthy. Mn pxtn# phyh igxc` hcz mnithlyh zxtilyh tlphy ge }gxt

ztg`xipy# yhtmihy ln` geehtmnfy.


8/22

Ygimlc Ah`ml egt DxYmnhYY?

L \XMIbYPLTP FXM@H PG YGIMLC AH@ML EGT DXYMNHYY

< HYPLDCMYo ]GXT FGLCY

Ly v} }gx nhh` pg dh mn ygimlc ah`ml.

Egtaxclph }gxt ygimlc ah`ml fglcy ln` gdkhipmhy. Lcmfn vmp ph dxymnhyy fglcy ge }gxt igazln}.

Pohtyppomnflngtflnm{lpmgnnhh`ypg`gmy pg`tlvxzlygimlcah`mlyptlphf}.

Pohygimlcah`mlyptlphf}mylnhphnymgngepohguhtlccaltbhpmnfyptlphf}.Mpnhh`y

pgdhigaahnyxtlphvmpopohdxymnhyyln`pohaltbhp}gxlthpltfhpmnf.Pomybhhzy

}gxt dtln`m`hnpmp} xnmh` litgyy poh dglt`. Poh |xhypmgn myngp ogv pgalbh

agnh}etgamp#dxptlpoht#ogv}gxilnxyhpohultmgxyygimlcah`mliolnnhcypg

elimcmplphztgyzhipmnf2ln`ogv}gxilnixcpmulphthclpmgnyomzyln`mnphftlphvl}y

geigaaxnmilpmnfln`yhccmnfpgdx}hty.

]gxal}vlnppgioggyhpgegixygnlehvge}gxtguhtlccaltbhpmnffglcyh.f.chl`

fhnhtlpmgn#ixypgahtthphnpmgn#hypldcmyomnf}gxtyhcelypohhzhtpy#gtmnithlymnf

}gxt dtln` lvlthnhyy ln h|xmp}. @hzhn mnf gn }gxt fglcy# }gx al} ioggyh

`meehthnpygimlcah`mlzclpegtaypgdhypyxmp}gxtzxtzgyhy.

Pg l dxymnhyy# mi!ypltpmnf ygimlc ah`ml hnflfhahnp

al} hmpht lzzhlt pg dh pgg `lxnpmnf# gt pgg hly}. Mp mynhmpht. Mn lcagyp lcc ilyhy# l egtalcmh` ztgihyy iln

lcvl}y hcz yzhh` xz pmnfy vmpgxp ignnmnf }gx pg ph

vlp# gv ln` v}.


9/22

Ygimlc Ah`ml egt DxYmnhYY=

4VoHTH LTH ]GXT DX]HTY7

Alz }gxt dx}hty zhtygnlh.

Emn` ilnnhcy vhth ph mnphtlipmgny ge }gxt phla

ln` dx}hty mnphtyhip.

@hphtamnh vmi ygimlc ah`ml ilnnhcy vmcc vgtdhyp mn thlimnf gxp pg pha.

Gnih }gxoluh}gxt ygimlcah`ml yptlphf}mn zclih }gx

vmccnhh`pgmnuhypygahpmahgnthyhltiopgn`gxpvohth

}gxtlx`mhnih yzhn yagyp ge mpy pmah. Etga Cmnbh`Mn#

Pvmppht# dcgfy# egtxay#pg ]gxPxdhln` Elihdggb pohth

mylnmnithlyhmnxyhtylitgyylcclfh`hagftlzomiy.Poh

Egtthyphtthzgtp gnElihdggb`hagftlzomiythzgtpy poh

mnithlyh mn poh guht 98 lfh `hagftlzomi ln`

zth`mipypolp68( ge mpy vgtc`vm`h xyhty vmcc dh gxp

ge igcchfh.


10/22

Ygimlc Ah`ml egt DxYmnhYY


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20/22

Ygimlc Ah`ml egt DxYmnhYY4:

Ph ymph Gzhn Egtxa my mm`h` mn pvg yhipmgny; ph m`hl

xd ln` ph ignnhipg`h.

Ph m`hl xd my l yzlih egt dxymnhyy gvnhty pg dcgf ldgxp

ph pgzmiy ph} lth zlyymgnlph ldgxp vmpgxp typ mnhypmnf

ph pmah ln` thygxtihy pg `hhcgz phmt gvn igtzgtlph

dcgf. Phyh zgypy ln` ph thyxcplnp ignhtylpmgny mn phigaaxnmp} fmh LAH_ l typ ln` ynhl zhh mnpg vlp

phmt ignyxahty lth cggmnf egt. Mp lcyg ztgm`hy LAH_

ln gzzgtpxnmp} pg `tmh ignhtymgny pg phmt l``mpmgnlc

ztg`xipy ln` yhtmihy etga phmt zltpmimzlpmgn ln`

ignhtylpmgny vmp ph ignyxahty ml ph egtxa.

Kxyp lmnf l yzlih pg dcgf vgxc` ngp nhihyyltmc} `tmh

ptlei pg plp ymph ln` plpy vhth ph yhign` zltp ge

ph egtxa igahy mn. Ph ignnhipg`h my l igaaxnmp}ge dxymnhyy gvnhty vg lh dhhn lzztgh` egt ln

LAH_ dxymnhyy ilt`. LAH_ lcm`lphy phyh dxymnhyyhy

ptgxf phmt gzhn hn`gtyhahnp ge pha ly ith`mp

vgtp} gtflnmlpmgny ln` fmhy dxymnhyyhy l egtxa ln`

igaaxnmp} vmpmn vmi pg ignnhip pg gnh lngpht pg

ftgv phmt dxymnhyy nhpvgty ln` gzzgtpxnmpmhy.

Dtln` Dxmc`mnf % Alnlfhahnp

MDA ypltph` phmt ygimlc ah`ml hzhtmahnp mn 4::5 vmp

m`hgy gn ]gxPxdh. Ph} ypltph` vmp phmt almnetlah

ztgftla ln` l` yxeimhnpc} ithlpmh ln` igazhccmnf

ypgtmhy# vmi ph} lcyg dxmcp gn pg phcc agth ypgtmhy. Ph}

hhtimyh` ygah ithlpmh cmihnyh mn phmt ypgt} phccmnf vmp

`lyhy ge xagt vmch hhzmnf mn amn` ph nhh` pg hnflfh

phmt lx`mhnih ln` yzthl` phmt dtln` ahyylfh.

MDA vlnph` pg igaaxnmilph ph almnetlahy nhv lcxh

ztgzgympmgn ln` thli l }gxnfht igcchfh lx`mhnih. D}

xymnf ]gxPxdh ph} alnlfh` pg hlymc} hadh` phmt m`hgy

gn ph MDA dcgf ln` fthlpc} mnithlyh` phmt dcgf ptlei.Ph mnithlyh mn h}hdlccy dhnhph` ph igazln} ly l vgch

ly mp dtgxfp l cltfht lx`mhnih pg ph MDA dcgf ln` flh

pha hzgyxth pg gpht ztg`xipy# ltpmichy ln` hzhtpmyh.

Imyig Y}yphay zxp ln mnnglpmh pvmyp pg althpmnf phmt

LYT=::: yhthty d} xymnf ph ignihzp ge Thptg ulchnpmnhy

mn vmi ph LYT=::: yhtht ehlpxthy ly ph zhtehip

tgalnpmi fmep hht} vgaln ilnngp cmh vmpgxp. Phyh lth

kxyp ygah ge ph aln} hlazchy ge gv ygimlc ah`ml iln dh xyh` pg mtlcc} ztgagph l vhcc pgxfp ln` hhixph`

althpmnf ilazlmfn d} gtflnmlpmgny ln` gv mp my ngp mn

ln} vl} thyptmiph` pg ignyxaht ztg`xipy.

9


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