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Social Media Mini-View

How do we use it? How might you use it?

SOCIAL MEDIA MINI-VIEWAt the CDC, we utilize three forms of social media:

Blogs – opinion-based articles relating to specific interests (careers, assessments, personal issues, etc.)

Social Networks – interactive online community forums for relationship building.

Video Networks – channel for users to share user-generated content.

SOCIAL MEDIA MINI-VIEWWhat we are striving to achieve:

a) Personal Development

b) Career Development

c) Promotion & Marketing

Student & Professional Self

BLOGSHow do we use blogs?

www.lauriercareers.wordpress.com

Personal Development• Provides a formal and structured outlet for

students to process their thoughts on daunting topics like planning their career

• An effective platform to help students refine and showcase their writing skills

• Results in a sense of feeling valued and that they are making a contribution

BLOGSHow do we use blogs?

Career DevelopmentFor Student:• Identify blogs that students can follow that

will speak to their individual interests/issues• Helps to alleviate the need to be an expert in

every fieldFor Self: • Career Consultants follow blogs on any topic

that aids further learning• http://guidancecounselor.sosblog.com/

BLOGSHow do we use blogs?

Promotion• Younger generations are trending away from

receiving news that is ‘pushed’ to them by authority

• Within the student’s personal blog entries, they promote our resources and events and then the promotion becomes a lateral, peer to peer engagement

SOCIAL NETWORKS

HOW DO WE USE ?

SOCIAL NETWORKSHow do we use LinkedIn?

Personal and Career Development • Advocate the use of LinkedIn to students to

identify informational interview contacts

Promotion • Laurier Career Centre Group – platform for

sharing information with our students and alumni

• You may wish to start a parent group as a means of keeping parents informed.

CREATE & JOIN GROUPSHow might you use Linked In?Create:• A parent group as a means of keeping parents

informed on guidance topics• A Guidance Counsellor of Ontario group

Join LinkedIn Groups that relate to:• SW Ontario colleges and universities• Studying Internationally• Volunteer organizations/NFP’s• Personal and social issues – eating disorders,

depression, anxiety, sexuality, substance abuse…etc.

SOCIAL NETWORKS

How do we use Twitter?

SOCIAL NETWORKSHow do we use Facebook? Personal Development• Zero (to little) personal engagement – be aware

of your organizations’ policies

Career Development• We very actively inform students that it is

essential to:• Keey privacy settings at a maximum• Maintain a professional online presence • …as it can certainly affect job prospects

http://online.wsj.com/article/SB10001424052748704913304575371202791043546.html?mod=e2tw

79% of hiring managers and job recruiters review online information about job applicants before making hiring decisions

70% have rejected candidates based on information they found online.

WHAT EMPLOYERS ARE SAYING

SOCIAL NETWORKS

How do we use Facebook?

Promotion• Laurier Career Centre Facebook Group

– another means of promoting our workshops, events and services

SOCIAL NETWORKS

What you can do regarding Facebook? • Create and monitor a Group for your

students expressly for promoting important information or events (again, this will depend on policies)

• Generate resources or assemblies to educate your students on risks. Example…

VIDEO NETWORKS

VIDEO NETWORKS

How do we use You Tube?

What might you do?• Create a YouTube channel for your school.

Research and bookmark on your channel videos relating to:• Universities/colleges who have admissions

videos• Career-planning /vocational themed videos• Study skills/learning issues• Teen angst, counselling related issues

• Perhaps you can identify students in your school who may wish to put together a video on a topic of importance

“Social Networking that matters is helping people

archive their goals. Doing it reliably and repeatedly so

that over time people have an interest in helping you

achieve your goals.”

Seth Godin, Seth’s Blog