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Social Media for Presentations
Presented by Jackie Reau & Betsy Ross, GDC Social [email protected]: gamedayjreau
Social Media for Presentations
Today’s Agenda:•Social Media Follow Up•Social Media ROI presentation•GCWW Social Media Plan for 2010•Brainstorming activity for 2011•Develop talking points for videos•Leadership Profile videos
Social Media & ROI
presented byJackie Reau
December 2010
Social Media & ROIAgenda• Know your audience (research via social media)• Conduct research on the topic in advance• Conduct a competitive analysis to set expectations• Build your audience with “insider” content• Monitor/engage your audience• Measure results on a quarterly basis
Know Your Audience• Use advance registration list to search audience
members on Linkedin• Invite those members to join your network with a
personal invitation• Google the organization in which you are presenting
to understand current issues/trends and/or news items on their brand
Conduct Research on Your Topic• Create a brief poll or survey on Facebook to garner
interest on your topic from those already connected in the
• Create a longer form survey with Google Docs to share as new research to share with the audience
Getting started• Purpose/objective
– Marketing/positioning/branding– Customer service engagement
• Retrain your brain – Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and
how to use social media with traditional effortsPresented byJackie Reau, Game Day Communications
Getting started• Purpose/objective
– Marketing/positioning/branding– Customer service engagement
• Retrain your brain – Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and
how to use social media with traditional effortsPresented byJackie Reau, Game Day Communications
Social Media & ROI• Three Methods to Earning a Strong ROI
– Set realistic goals based on competitive analysis of the industry and your target audience
– Create a schedule for content, audience engagement and special offers/exclusive content
– Monitor, engage fans on your networks and measure the efforts
Social Media: Set Expectations• The Western & Southern Tennis Tournament wanted
to become among the Top Five most connected professional tennis tournaments in the world in one month.
Social Media: Set Expectations• The Western & Southern Tennis Tournament wanted
to become among the Top Five most connected professional tennis tournaments in the world in one month.
Social Media: Plan & Activate• Create an editorial schedule with exclusive content,
promo codes, resourceful links to material of interest to your target audience
• Empower a social media team to capture content and share it
• Empower a social media team to monitor and engage target audience, use it as a customer service tool
Social Media: Plan & Activate• Create an editorial schedule with exclusive content,
promo codes, resourceful links to material of interest to your target audience
• Empower a social media team to capture content and share it
• Empower a social media team to monitor and engage target audience, use it as a customer service tool
Social Media: Plan & Activate• Create an editorial schedule with exclusive content,
promo codes, resourceful links to material of interest to your target audience
• Empower a social media team to capture content and share it
• Empower a social media team to monitor and engage target audience, use it as a customer service tool
• Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
• Empower a social media team to capture content and share it
• Empower a social media team to monitor and engage target audience, use it as a customer service tool
Social Media: Monitor & Measure
• Monitor all social media networks during high profile times and/or events– Reply just as you would via the call center or email
• Create a scorecard for measurement in advance
Social Media: ROI
• Tickets sales to the 2010 Tournament were up at four percent
• Visitation to the website was up double digit (proprietary information)
• Facebook Fans were up 62 percent (valued at $3.60 per fan for acquisition)
• Twitter followers were up 59 percent and influence increased from 46 points to 70 points
Measurement
• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes
Measurement
• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes
• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes
GCWW Social Media
GCWW Social Media Plan for 2010–Review of plan
•Brainstorming activity for 2011–Groups of four to discuss content ideas
GCWW Leadership Profile Videos
There are five basic points to remember for on-camera interviews:
–Be accessible–Be brief –Give credit where credit is due–Talk about the ‘greater cause’ –Be yourself
GCWW Leadership Profile Videos
Think about how to “own” the interview:
What point do YOU want to get across?
Who is the audience?
How can you turn a negative subject/question into a positive answer?
You can’t control the questions, but you can control the answers
GCWW Leadership Profile Videos
Three points you want to share:
1)2)3)
GCWW Leadership Profile Videos
Smile, you’re on camera&
Own your interview
