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SOCIAL MEDIA MANAGEMENT TOOL
Courtney HastingsHertrich Family of Automobile Dealerships
WHAT IS A SOCIAL MEDIA MANAGEMENT
TOOL?
BENEFITS• Aggregates multiple accounts
• Easy scheduling• Streamlines engagement• Easier collaboration
• Increased listening capabilities• Find curated content• More in-depth analytics
• Time saver• Publishing Calendar• Bookmark High Performing Content
• RSS Feed
DO I NEED A SOCIAL MEDIA MANAGEMENT TOOL?
• Do you have more than one social media account?
• Are you on more than one platform?• Does your current process feel
inefficient?• Do you want to save time?• Do you need more analytics to show
ROI?• Are you looking for analytics that are
easier to follow?• Want to create a posting permissions
system?• Want to increase accountability?
• Do you have a lot of engagement on your accounts?
• Are you trying to drive engagement?• Are you looking to catalog posts?• Is your social goal customer service?• Do you like seeing a calendar of
scheduled posts?• Do you want to auto-schedule?• Do you want to queue curated
content?• Do you want to be more efficient?• Are you planning a campaign?
WHAT ARE YOUR CURRENT CHALLENGES AND…?
WHAT IS YOUR GOAL?
WHAT SHOULD I LOOK FOR?• # of profiles• What analytics are available• URL tracking• Compatible platforms• Content library• RSS feed• Optimized scheduling• Available add-ons• # of scheduled posts per account• Integrations
• # of users• Permission controls for users• Browser extension• App compatibility• Video uploader• Direct publishing to Instagram• Link shortener• Like and comment capability• Dashboard layout• Inbox• Support
KEY TERMS TO KNOW• Dashboard
• Streams• Publisher• Content Calendar
• Social Listening• ROI• RSS Feed
FREE VS. PAID
OPTIONS IN THE MARKET
Hootsuite Sprout Social
eClincher Buffer
A QUICK VIDEO INTRO
DASHBOARD
DASHBOARD
ANALYTICS
ANALYTICS
PROS
Target Posts
Unlimited Tabs
Customize Privacy
Bulk Upload
”favorites”
Hootsuite University
Apps
Monitor third-party sites like Yelp
Add-ons available
Great for large teams
View Google Analytics
Customizable Streams
Tag brands
Ability to tag brands
Connects to Bit.ly
Discovery Feature
Firefox Plug-in
App
In-Depth Analytics
CRM tools
Canva
Social Profiles Color Coded
Create Custom Dashboard
Supports most platforms
CONS
Dashboard set-up can be more complicated
Ow.ly links
Can’t ”like” Facebook post
Less platform integrations
Price
Appearance
PLATFORMS
Twitter, Facebook, LinkedIn, WordPress blogs, Instagram, YouTube, Pinterest and more
Facebook, LinkedIn, Twitter, Instagram, Pinterest
Facebook, Twitter, Instagram, Instagram Business, LinkedIn, YouTube, Pinterest, Google My Business, Google+, Yelp, Blogger ,and more
HIGHEST LEVEL
$599
35 profiles
5 Users, up to 10
$249 per user
10 profiles
Pay per user
$199
10 brands, 10 profiles per brand
Add-ons available
6 Users
MEDIUM LEVEL
$129
20 profiles
3 users
$149 Per User
10 profiles
Price per user
$99
30 profiles
3 users
LOWEST LEVEL
$29
10 profiles
1 User
$99 Per User
5 profiles
Price per user
$49
15 profiles
1 User
CUSTOM OPTIONS
LOOKING FOR FREE?
3 profiles
2 RSS feed integrations
$100 boost ad spend
30 scheduled messages
150+ apps
3 profiles0 RSS feeds10 scheduled postsTwitter, FB, LinkedIn, InstagramImage CreatorBrowser ExtensionNo analytics*also has paid options
NEXT STEPS• Decide what you need
• Budget• Set up Demos
DECIDE, PURCHASE THEN…• Connect social accounts and integrations• Create dashboard• Set Permissions• Start by scheduling/publishing
QUESTIONS?
• Join me for the Delaware Technical Community College Work Force Development Social Media Certification
• Courtney Hastings• [email protected]
