It's easy to see social networks as something strange and unfamiliar. But they're not; they do the same things that people have always done, just in slightly new ways.
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We’re all familiar with how people interact. Even though social networks mean we’re more connected than ever before, the fundamentals are the same
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We’re all familiar with how people interact. Even though social networks mean we’re more connected than ever before, the fundamentals are the same
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Post cards Diary entries phone calls All of these were ways to record and tell news.
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sports teams associations liking/ becoming a fan of something
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board games treasure hunts arcade games
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Whether it’s: sticking a poster to a lamp-post posting on a public notice board as an aspiring author in an academic sense We’ve all put information into the public domain in some form or another We’ve
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model railways cooking DIY
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Mixtapes Rumours and urban legends chain letters and emails (not so) comic videos, thanks to You’ve been framed and other candid camera shows reviews
sharing
news updates
games
publishing
making
• “Typical” social networks
• Niche networks
• Location-based
• Bookmarking
• Micromedia
• Documents
Imagine them as:
Your living address book... ... Or a public version of your email.
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But of course they offer so much more than this. Facebook – The behemoth of social networks. More than 500 million active users, each user spends over 700 billion minutes per month on Facebook. Myspace – one of the first social networks. More customizable than facebook, but fewer different tools. Still big among musicians for listening to their music and viewing tour dates. Hi5 – more customizable and more online games. Bebo – originally a younger audience, has lost out to Facebook. Started out more like an open chat room.
Imagine them as:
CV... ...meets professional address book...
...meets events tool.
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Linked in – online networking, recruitment and company profiles Xing – finding experts, business partners and colleagues (big in Europe) Meetup – plan meetings and catchup with other people of similar interests. (professional & enthusiasts) Plaxo – “your address book for life” syncs with you email client to keep a centralised copy of your address book.
Imagine them as:
A real time treasure hunt...
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Foursquare: currently the leading location based social network with 3.36 million users. Gowalla: more badges to win than Foursquare, but essentially the same. Over 340,000 users. Brightkite: see what’s nearby, place photos on a map, earn points and badges.
Imagine them as:
The notes you borrowed from your classmates
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Scribd: documents and books to read and print. Empressr: online presentation tool for rich media. “first free online storytelling tool”. Slideshare: huge resource for corporate and personal slideshots (how to’s, structures for presentation, facts and information). DocStoc: documents for small businesses and professionals All of these, like a youtube video, can be embedded in your site, so you can use it as a public document depository. Also potential as a marketing tool- anyone seeking expert info on (... Social media?) can find hundreds of documents shared there. Could promote the company’s expertise in that area.
Digital post-its
Imagine them as:
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Delicious: Allows you to save your bookmarks online so you can access them from anywhere. Saves them in groups or using “tags” (labels) Diigo: collect and organise anything (bookmarks, highlights, notes, pictures, screenshots, documents), with an aim to “research, share collaborate”. Evernote: Helps you remember... Anything! Photos taken on your mobile, links from the internet, an audio-note to self... StumbleUpon: “Like” pages, and see what other people recommend. Helps you find websites related to your interests.
Imagine them as:
Chatting to anyone you meet...
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Twitter: What are you doing, thinking, saying? Identi.ca: A smaller community but similar to Twitter. Yammer: Status updates but to a selected community- especially effective for businesses to share information. Tumblr: Post quotes, videos, links and images. Like a multimedia version of twitter, and growing in popularity.
These allow different bits of software to interact with one another.
The rules:• Randomly assigned to be a target or an assassin• Once in a match, messages appear on your mentions page (@ reply)• 5 hour window to respond• Issue an attack:
Two things I love about this: You’re free to break the rules. Just because someone uses the technology for one thing, doesn’t stop you from repurposing it for something else. It’s completely engaging for game fans, and publicly visible to your followers. Anyone can join in!
Leroy Stick, anonymous creator of @BPGlobalPR
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The BP Gulf of Mexico oil disaster - enormous, real world example of negative publicity BPGlobal PR
General Electric• Multinational company• 4th in the Fortune 100
• 5011 Twitter followers
Peter Serafinowicz• UK based comedian• Nominated for Best Comedy Programme at the 2009 BAFTAs
• 430,080 Twitter followers
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Individuals have greater word-of-mouth influence than corporations.
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Social networks like Twitter= brilliant tools for monitoring customer feedback and the impact of marketing campaigns online. They’re great tools for researching product faults, customer feedback (in the form of reviews) and insights into the marketplace.
