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Social Media 101
Simply put…
Social media is an interactive way of sharing information on the web.
Types of Social Media Social Networking Professional
Networking Social Book
Marking Social News Blogs Microblogs
Photo Sharing Video Sharing File Sharing RSS Feeds Forums Wikis
Social Networking Sites
Uses: Connect to other people Share information such as videos,
photos, news stories, etc. Examples:
Facebook MySpace
103 million users Gender:
55% female 45% male
Age: 18-24= 25% 25-34 =25% 35-54= 29% 21% are below 18
and above 54
Capabilities: Connecting with
peers Posting on “walls” Sharing photos Sharing video Blogging (notes) Messaging and
Chatting Sharing interests Different Applications
Typical Facebook home page
Typical Facebook page
AAA Facebook (national)
AAA Facebook Page Screen Shots
AAA Facebook Page Screen Shots
Forums/Discussion Boards
Forums/Discussion Boards
Professional Networking Sites
Uses: Connect with people in the professional
world Upload a virtual resume E-mail Give/receive recommendations
Examples: LinkedIn Plaxo
Number of Users: 75,000,000 Demographics:
Average Age: 43 Users in Upper Management
Positions: 32% Men: 45% Women: 46%
Social Bookmarking
Uses: “bookmark” links to share with other
internet users Examples:
Digg Delicious Yahoo Buzz Google Reader
13.5 million users per month
Gender: 50% female 50% male
Age: <18= 12% 18-34= 39% 35-49= 30% ≥50= 19%
Capabilities: Share cool links
with friends/other online users
RSS Feeds Uses:
Track changes in websites you visit often Examples:
Google Reader Some web browsers RSS Owl Shrook NewsFire Feed Demon
In use since September, 2007 Gender:
58% female 42% male
Age: <18= 20% 18-34= 36% 35-49= 26% ≥50= 18%
On Your Screen
Blogs – “isn’t everything news to somebody?” Over 400 million “active” blog Uses:
Share interests and “news” Post pictures, videos, etc.
Examples: Blogger WordPress ProBlogger Type Pad
About 600 million blog “users”
Gender: 49% female 51% male
Age: <18= 8% 18-34= 41% 35-49= 31% ≥50= 20%
Capabilities: Give ordinary
people the opportunity to post news
Citizen journalism Sharing photos Sharing video Comments
On Your Screen
Microblogs
Uses: Short snippets of information Similar to a Facebook “status”
Examples: Twitter Tumblr
50 million tweets per day
Gender: 55% female 45% male
Age: <18= 18% 18-34= 45% 35-49= 24% ≥50= 14%
Capabilities: Post “short” news
snippets 140 character limit per
post Citizen journalism Sharing photos, video,
links, news “follow” celebrities “re-tweet” Direct tweeting
capabilities
2.4 million accounts Gender:
50% female 50% male
Age: <18= 17% 18-34= 38% 35-49= 31% ≥50= 15%
Capabilities: Post “short” news
snippets Citizen journalism Share interests Posting photos,
video, links
Information Sharing Types of
Information: Video Photos Files
Examples: YouTube iMemories Flickr Photobucket Slideshare Scribd Issuu
Other Types of Social Media and Social Media Plug-ins Wikis
Wikipedia.com Wikispaces.com
Forums Answers.yahoo.com
Podcasts Apple.com (iTunes)
Mini URL’s Tiny.cc Bit.ly
Buttons/Icons Facebook “like” Connect to other sites
Applications Farmville Events
Templates Personalize your space
Gadgets Slide shows Search bars
And finally…
The best way to learn about social media is to USE IT!!
Make yourself Facebook and Twitter accounts. Start a blog.
Play with the different sites while you have a free minute (or while procrastinating). Hey, it works for college students!
Great “Social Media 101” resources (and PR tools) http://www.interactiveinsightsgroup.com/blog1/
socialmediabeginnersguide/social-media-tools-101/
http://www.pr-squared.com/ http://traffikd.com/social-media-websites/ http://onbloggingwell.com/23-types-of-social-
media-sites/http://www.cybermarkintl.com/seo-blog/the-types-of-social-media/
http://socialmediaroadtrip.com/ http://tradesmeninsights.com/2009/08/26/social-
media-who-uses-it-and-why/
Resources Blogger.com digg.com facebook.com http://advertising.linkedin.com/audience/ http://kevinmcintosh.com/social-media-marketing/different-types-of-social-media http://www.cyberjournalist.net/news/003674.ph http://www.ehow.com/how_4473422_use-professional-networking-websites.html http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social-media-
tools-101/ http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-
2010-145-growth-in-1-year/ http://www.quantcast.com/ linkedin.com Reader.google.com Tumblr.com Twitter.com
