Your Social Media ROI

Mari Anne Snow – CEO, SophiaThink ConsultingFebruary 14, 2010

Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Agenda

04/13/2023

• Why should you care about it – WIIFM?• Why do we resist?• What the heck is social media anyway?• Social media challenges the status quo• Current landscape: February 2010• Building an appealing online brand• Measuring your ROI• Discussion

Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Why should you care about it - WIIFM?

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Competitive edge

Relevancy over time

Demonstrated business value

Why do we resist?

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Age

•Can’t teach an old dog….

•Not technically savvy

•These are kid’s toys

History

•I never needed this before, why now?

•My way has always worked before

•Not the way things are done in my world

Fear

•Don’t want people to know my business

•Sharing my contacts will damage my integrity

•I don’t know how to do this…I don’t want to look stupid

What the heck is social media anyway?

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

• WordPress• YouTube• Flickr

• Yelp• Digg• Del.icio.us

• Wikis• LinkedIn

groups• Blogs

• LinkedIn• SharePoint• Facebook• Skype

CollaborationNetworking

Venues

CommunityDiscussion

ForumsContent CreationSharing

Public Opinion

How social media challenges the status quo

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Acceleration Accessibility

Volume Penetration

Current landscape: February 2010

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

YouTube1B+

Facebook400M+

Twitter60M

LinkedIn60M

Building an appealing online brand

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Set clear goal

s

•Personal profile = virtual resume = your “selling” tool

•Specificity helps people help you and search for you

•Align this with your “elevator pitch”

Pick your tool(

s)

•LinkedIn is a conservative business networking tool

•What is your risk tolerance? What’s your goal?

•What do you have the appetite to maintain?

Be consistent

•Create momentum, stay engaged, look lively

•Keep your profiles aligned, picture positive

•Keep things current, fresh, always changing

Measuring your ROI

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Tracking data

•LinkedIn has diagnostics – check them

•Google analytics for blogs and websites

•Review the LinkedIn weekly updates

Tangible

results

•How many invites, recommendations?

•How many comments on your discussions?

•How many interviews result?

Anecdotal

•Create momentum

•Keep your profiles aligned

•Keep things current, fresh, always changing

Discussion

04/13/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.