SOCIAL MEDIA STRATEGY REPORT

Client Background

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Client Overview

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Social Media Goals★

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Meet Mike Peterson... Age 42 years old

Relationship Married, Father of two

Education Bachelor Degree in Finance from Wayne State University

Occupation Sales Analyst

HH Income 70-100K

Hobbies Bike riding, Hiking, Golf

Hometown Detroit, MI

Social Media Facebook

Devices Lenovo laptop, iPhone 7

Brand Persona

Brand PersonaAge 26 years old

Relationship Engaged

Education Law Degree from University of Detroit Mercy

Occupation Lawyer

HH Income 70-100K

Hobbies Watching sports, Playing basketball

Hometown Bloomfield Hills, MI

Social Media Instagram

Devices Macbook, iPhone 8 Plus

Meet Jake Paul...

Audience Comparison Chart

Facebook Account Comparison

Instagram Account Comparison

Twitter Account Comparison

Average Engagement

Average Engagement

What Works: Facebook Average Engagement

What Works: Twitter

Average Engagement

Meltwater Data

Strengths Weaknesses★

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1. Fossil (same owner, aspirational numbers)★

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2. Skagen Denmark (similar following)★

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3. Weiss Watch Company (pushing Made in USA)★

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Competitors

Competitor Comparison

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Strategy

SMART Objectives

THANK YOU.