SOCI AL MEDI A

Promotions West

Agenda

Welcome Over view Par king Lot I nt r oduct ions Social Media Tips I nt egr at ing Social Media Q&A

Cour se Obj ect ive

Bet t er under st anding of uploading videos and phot os.

Bet t er under st anding of using social media f or pr omot ional event s.

Bet t er under st anding of t he var ious sit es.

Bet t er under st anding of Paid, Owned & Ear ned Social Media.

I nt r oduct ions

Your name Name of Agency Tell us about your or ganizat ion

Social Media

What is social media?

Social Media…

I s t he int er act ion of var ious media Allows f or t he cr eat ion & exchange of

user gener at ed cont ent . Consumer gener at ed media. Two way st r eet . Pull not a push.

Event Planning

What st eps do you implement when planning your event ?

How much t ime do you give your self t o plan?

Do you use social media t o pr omot e your event ?

Social Media sit es

Twit t er Facebook Can you t hink of ot her social media

sit es?

Ot her sit es include:

Flickr / Flext er / Yahoo Digg / Pr opeller Last FM / Pandor a / Gr ouper Wor dpr ess / Blogger St umbleUpon Animot o.com ht t p:/ / animot o.com/ play/ EQNAm0uOYcEUmz

RI J sMCMw

Uploading Videos

www.YouTube.com www.Animot o.com www.Blogger .com www.Flickr .com ht t p:/ / animot o.com/ play/ EQNAm0uOYcEUmz

RI J sMCMw

I nt egr at ing Social Media:

Paid Ear n Owned

I nt er act ive Bucket s

Paid Buying a :30 spot

Owned / Exclusive Your websit e Your FB / Twit t er page

Ear ned Fr ee cover age Connect ion wit h ot her s (Yelp, Tweet , Blog)

Social Media

What make sit es successf ul? You Tube

I f videos ar e wat ched & shar ed Br and needs t o own t hese eyeballs

Facebook Fr ee & Owned (can pur chase ads)

I nt egr at ion

Pur chase an ad Pr omot e t he br and (possibly on FB) People in t he media t alk about it Twit t er ver se er upt s int o conver sat ion How of t en do you t weet ?

7 St eps of YouTube

Shar e a video Sear ch f or videos Get a YouTube account Subscr ibe t o channels Rat e Videos & Select f avor it es Become a video f r iend Cr eat e your own channel

Bar r ier s

What could go wr ong when doing social media or uploading videos?

Do’s & Don’t s

Cr eat e good will Post a t ut or ial Adopt YouTube as your video host Don’t r ehash your commer cials Value your video Have a plan

Remember …Know your t ar get

What do t hey know? What is your pur pose? What do t hey like? What mot ivat es t hem?

Social Mar ket ing

Quest ions and Answer s

Thank you!

For mor e inf or mat ion please cont act : Mikael Wagner at Pr omot ions West 415.786.0428 inf o@pr omot ionswest .com