SOCIAL NETWORK MARKETING

Manshi, Rohit, Samandeep, Navpreet

Agenda• Introduction

• Why Social Network Marketing?

• Various Social Networks

• Issues

• SWOT Analysis

• Discussion Questions

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related

What is Social NetworkingSocial Networking………… It’s the way the 21st century communicates today.

Why Social Networking?• It’s natural• Meet people• Ask for advice or referrals• Online Marketing

Use in Business• Nice-to-have, not a must-have • Finding the networking niche • Employers also use social networking sites to recruit

Different Social Networks• Blogging• Personal Website

• E-mail sending

• Social network websites• Search Engine Optimization

• Launched in 2004• More than 400 million users worldwide• 83% of companies uses Face book• 700,000 + local business have active face book pages • Revenue to be in Billions from 500 million in 5 years from now

Companies using

Chirps from birds – Jack Dorsey• Created in 2006 • Described as the “SMS of the Internet”

• By March 2010, registered users increased by 1500% • 3085 tweets after Los Angeles Lakers victory in the 2010 NBA Finals on June 17, 2010

Notable Usages

• Launched in 2003

• With 3 million users, India is the fastest growing country as of 2009• More than 70 million registered users• Available in English, French, German, Italian, Portuguese and Spanish

Features of• LinkedIn answers

• LinkedIn services• Search LinkedIn• LinkedIn groups

• Jobs on LinkedIn • Generate sales leads

Companies using

FIFA 2010 and Social Media "It is the first FIFA World Cup in which social media websites will play an important role in connecting everyone who cares about the game of football" - FIFA president Sepp Blatter.• 2,910 tweets per second in 30 seconds after Japan scored against Cameroon on June 14, 2010 in the 2010 FIFA WORLD CUP

Issues• Privacy

• Information Access• Misuse of social networks

• Inconsistent participation

• Digital non savvy team• Protection for children

SWOT AnalysisStrengths

• Direct contact with audience• More measurable• Reaching people with lesser efforts • Cost effective• Strong, long term relationship

Weakness

• Effort v/s Results• Not good for outsourcing• Ever changing environment• Making up for mistakes

Opportunities

• Being present where stuff happens• Talent comes effortless• Reach out to certain groups that traditional media cannot

Threats

• More Competition• Scope for error• Presence of bigger players• Less scope for revision

Questions

1)Is social media blurring the line between the public and private life?

2) What do you think would be the future of social networking?

Merci!

Thank You!!!!

Gracias!