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This presentation describes the basic structure and fundmental pieces of a social media platform. Also, we cover creating a social network marketing strategy for small businesses. This presentation was video tapped with pieces available on YouTube.
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SOCIAL MEDIA: REAL PEOPLE, REAL STRATEGIES,
REAL RESULTS
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www.Three DogMarketing.com
WHAT IS SOCIAL NETWORK MARKETINGTM?Recently The New York Times reported:
Facebook is growing at a dizzying rate around the globe, surging to nearly 500 million users, from 200 million users just 15 months ago...With nearly two-thirds of all Internet users in the United States signed up on Facebook, the company has focused on international expansion.
Understanding and strategy are key to social media
success and effectiveness.
www.Three DogMarketing.com
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GOAL OF WORKSHOP:
Provide basic mechanics of social media, information and real action steps to
strategically use social media to build your business.
Plus, key strategies for successful Social Network Marketing™ Campaigns.
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What is Social Network Marketing™?©
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Strategically building relationships with individuals through interactive social media platforms.
What Social Network Marketing™ is NOT -
Another website Series of posts One-way conversation Short-term money maker Magic bullet Huge responsibility Something your kids do
24% of all small businesses in the US are now on social media, double the amount from last year
SOCIAL MEDIA PLATFORM
Your ProfileGeneral Info
Wall
Events
Applications
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Nancy Sanders
Profile
Lori Peters
Profile
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
Status Update / Tweet
SOCIAL MEDIA PLATFORM ©
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Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
Newsfeed / Home PageStatus updates of your
contacts / connections / followers
Nancy SandersProfile
Three Dog Marketing
Page It’s this
presentation great!
So excited to present!
Check out #phxbootca
mp
SOCIAL MEDIA PLATFORM ©
20
10
Thre
e D
og M
arke
ting
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
Newsfeed / Home PageStatus updates of your
contacts / connections / followers
Nancy SandersProfile
Three Dog Marketing
Page It’s this
presentation great!
So excited to present!
Check out #phxbootca
mp
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BASIC SOCIAL NETWORK MARKETING STRATEGY
SOCIAL MEDIA PLATFORMS
So many…Always evolving…Start simple don’t be overwhelmed
Building a Strategy
How does social media support my marketing and sales?
What resources do you have to create and maintain social network marketing?
What are your goals for Social Network Marketing™?
SEO - Follow Up - Referrals - Branding - Sell Product
Who is your target audience?
Is your website up to date and EFFECTIVE?
BASIC SOCIAL NETWORK MARKETING STRATEGY
Step One – Creation
Create a social media policy
Create a separate Google Account – Email
Create a Google Alert - your name and the name of your business
Review website – brand, what your website is communicating, a clear call to action, conversion rates
Create a clear UVP and a UVP Profile – Unique Value Pedigree
Install Google Analytics on website
Create a Facebook profile / Create a Facebook page for your business
Create a LinkedIn profile
Create a Twitter profile
Create a Aggregator profile linking all of accounts ( Hootsuite, Postling)
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step Two - Building:
Create a Communications Guide
Take top 20 (If not the not the entire contact list) and search in each platform
Join Groups and Pages
Plugging into your real life community
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step Three - Maintaining
Post regularly
Login to each account
Comment on others’ posts and share expertise
Respond to all comments within 24 hours
BASIC SOCIAL NETWORK MARKETING STRATEGY
Blog, Blog, Blog Social Oomph
Articles Video
Seesmic, Hubspot, Klout Yelp, ToFixIt
Google Place Optimizing Accounts
Groupon, Living Social Strategic Partnerships
Niche Sites - (BizNik, Merchant Circle, Plaxo)
ADDITIONAL TOOLS AND STRATEGIES
READY AIM SOCIALIZE!
Key Strategy - Remember strategic partners/competitors
Key Strategy - Blog, Blog, Blog
Key Strategy – When meeting new contacts at events, connect with them on social media
Key Strategy - content or post with a call to action
Key Strategy – create/schedule posts in advance. Leverage your content!
READY AIM SOCIALIZE!
Don’t be scared! Social Network MarketingTM
is a huge opportunity for businesses.
It does take time, stick with it because SM is not going away.
Use a strategy, ask questions and get support.
Have fun! Show your personality! SHOW YOUR PASSION!
TO BE SUCCESSFUL
It will take time…
It has to be an interactive group activity …
It does take strategy…
Strategic - Authentic - Results
Where Do You Go From Here?
Connect with Three Dog Marketing Online
Email: [email protected]
Call: 602.476.4509
