Social Networking: The Basics…Plus a Little More

January 25, 2011by Kendra MortonOwnerAllCom Marketing Communications, Inc.Hashtag: #kmdma

Age of Wow

Introduction

SOCIAL NETWORKING

What is Social Networking?

• The grouping of like-minded individuals into specific groups– i.e. small community or neighborhood

• Community of interest to connect with others

Two types

and

Face-to-Face Online

Social Networking

• Websites known as social sites.– function like an online community of internet users– share common interests – create a profile and begin to socialize (watch, listen, engage)

• The friends that you can make are just one of the many benefits to social networking online.

Social Networking: One to Many

Popular Social Networking Sites

What is Facebook?

• Free social networking site• Users can

– create profiles – upload photos– send status updates– keep in touch with friends and

family– Create events and groups of

common interest

Facebook: The Numbers

• Over 500 million active users• 50% of users sign in daily• Average number of Facebook friends per user – 130• 200 million users access Facebook via a mobile device• US Population - over 309 million … US has over 111

million Facebook users

What is Twitter?

• Social networking tool• Answer the question, “What

are you doing?”• Short text messages of 140

characters called “tweets”• Also considered a

“microblog”– allow users to exchange small

elements of content; shorter than typical blog content

Twitter: The Numbers

• Over 100 million active users• 55 million daily tweets• 300,000 new users a day• 37% of users update their Twitter status via a mobile

phone• The average age of a Twitter user in the U.S. is 39.1

Twitter Basics

• “What are you doing?• What we do on a daily basis is hidden

– Time, distance, responsibilities

• Share with those who want to know• Bite-sized updates … 140 characters• Follow the updates about people that matter and vice-versa

– Friends, family– Hobby or key interest; look for the experts

• Best way to discover what’s new in your world

Twitter Basics (cont’d)

• You don’t have to tweet to get value• Follow those you admire … your heros

– Learn from what others post– Be entertained– Simply follow along

• Have something to say? Join the conversation• Post your status, what you’re up to

– “Why do we care?” Don’t listen to that.• Like what you see? Retweet

– Click of a button provided by Twitter

Twitter: Frequently Asked Questions• Can I block people from following me?

– Yes; they won’t be able to send you messages or follow you• Can I delete a tweet I’ve posted?

– Yes; trash icon– Can’t make changes to a tweet

• Is my profile public?– Default set to public– “Protect my updates” in account settings so only those you approve can follow tweets & view

profile• How do I know who is following me?

– Twitter sends email updates; set up email preferences in profile• Can I post pictures to Twitter?

– TwitPic• How do I send updates?

– Twitter.com and as texts from a mobile phone

Facebook: Account Set-Up

• Join Facebook to connect with friends, share photos and create your profile– www.facebook.com– Fill in the blanks (name, email,

password, birthdate)• Encourage authenticity, age

appropriate content• Can hide birthday in profile

settings

Facebook: Profile

• Profile info allows you to share your interests and activities

• Click on “profile” in the right-hand corner and then “edit profile” will allow you to edit/add to your info at anytime

• Here’s where you will add:– Basic information– Upload a profile picture (makes it easy

for people to identify you)– Feature people (i.e. spouse)– Education, work, interests, activities,

entertainment, sports, philosophy, etc.– Contact information

Facebook: Upload a profile picture

• Best way for friends and family to identify you as you!

• Upload a picture from your computer

• Click on “take a picture” to use your web cam

Facebook: Privacy Settings

• Two types– Connecting on Facebook

• Controls the information your friends will use to find you

– Sharing on Facebook• Controls who can see what

you share on Facebook

Facebook: Privacy Settings (cont’d)• Connecting on Facebook

– Your name, profile picture, gender, networks and username are available to everyone because this info is essential to helping you connect

– Gender helps Facebook describe you (for example, "Add her as a friend").

– Networks are open to everyone so network members can see who they will be sharing information with before they choose "Friends and Networks" for any of their privacy settings• High school classes, colleges, professional, groups, etc.

– Other information in this section, including hometown, activities and experiences, is open to everyone by default, but you can change that

Facebook: Privacy Settings (cont’d)

Connecting on Facebook• Who can search for you,

send you friend requests, send you messages, see your friends list, and see your education, where you live, likes, etc.

• Choices– Everyone– Friends and networks– Friends of Friends– Friends only

• This is how connections find you!

Facebook: Privacy Settings (cont’d)

Sharing on Facebook• Who can see what you

share – Posts, family, my bio, my

political views (if I entered), interests, photos, contact info, and things others post

– Choices are • Everyone• Friends and networks• Friends of friends• Friends only• Customize

Facebook: Privacy Facts• Take the time to set all of your privacy settings as soon as

account is created• When in doubt “Friends Only”• Don’t trust the Facebook recommended settings…customize• Don’t accept friend requests from people you don’t know –

EVER!• Photo album – friends only; more intimate, personal moments• Pay attention to email notifications

Facebook: Privacy Facts (cont’d)• Report abuse (threats, inappropriate posts/images) to

Facebook using the posted “Report” links available• Don’t post trip information or specifics• Don’t be afraid to join public groups with similar interests; just

limit what you post on the walls of these groups• Be tolerant of requests…you are not the only person with your

name!• Don’t use Facebook to harass, spread rumors, etc… social

utility not an anti-social utility• It’s not a popularity contest … don’t worry about the numbers

Facebook: Tips and Tricks• Your Wall – Your friends may write on your wall to

communicate with you; you post on your wall to let your friends know what you are up to

• “Like” Button – gives positive feedback to another about something he or she posted

• News Feed – continuous stream of updates about your friends activities

• “Poke” – casual gesture; just says I am thinking about you• Removing a friend – go to that person’s profile, click “Unfriend”

along the left side (you will be removed from their list as well)

Facebook: Tips and Tricks (cont’d)• Controlling what you see in your news feed (i.e. game applications)

• Hover your cursor over the post and click the “x” that appears• Select the option from the drop down, i.e. remove post, remove application, hide, etc.

• Deleting a post – hover over the post, click the “x” • Privacy settings by individual post

• Create the post, but before hitting “share” click on the lock symbol and change the privacy setting for that post

• Search a friend• Enter name, find the right friend (a photo helps), and click on “Add as friend”• Don’t add that person if you are not sure it’s who you know

• Photos• Go to your profile page by clicking on your name in the upper left corner• Click on “photo” and then select the option you want (upload a single photo, create an

album, or take a picture from your web cam)

A final thought …

Social networking doesn’t change the fact that relationships take time and it

certainly doesn’t replace a smile.

Resources

• Facebook privacy controls www.facebook.com/privacy/explanation.php

• Facebook Help Center http://www.facebook.com/editprofile.php#!/help/?topic=new_profile

• Bit.ly http://bit.ly/ – URL shortener for Twitter and Facebook – Don’t use up your character spaces for posting long web links– Simple copy and paste functionality; don’t have to set up an

account

Contact Information

Kendra MortonOwner, AllCom Marketing Communications, Inc.

937.431.8769 (office)937.478.9427 (mobile)

Kendra @ allcom-mktg.comwww.allcom-mktg.com

Follow me on Twitter at http://twitter.com/KendraAtAllCom/

BACK UP SLIDES

Back up slides

What is LinkedIn?

• Over 80 million members• Professional use &

networking– Connections in a job field,

industry, or company• Helps professionals

exchange ideas, knowledge and opportunities– Establish a profile– Find experts– Stay in touch with colleagues &

friends– Explore opportunities (new

jobs, win new clients