SOCIAL_AND_DIGITAL_MEDIA_MARKETING.pptx

SOCIAL MEDIA AND DIGITAL MARKETING

SOCIAL MEDIA AND DIGITAL MARKETINGDr. Indrajit Goswami Director - Management StudiesINFO Institute of Engineering Coimbatore-641107UGC-ASC-Refresher CourseComputer Science and Applications18-11-2014

SOCIAL MEDIA ?Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.It differs to Traditional Media in term of YOUR RIGHTS and FREEDOM for EDITING and CONTROL.

2UGC-ASC-BU-CS-18 Nov 2014DIGITAL MARKETING ?Internet Marketingi-MarketingWeb MarketingOnline MarketingE-MarketingMarketing of Products or Services over Internet or via Mobile Technology.

3UGC-ASC-BU-CS-18 Nov 2014Technology Driven CultureInnovators and Visionaries have replaced Predators and IntimidatorsIndependence has been replaced by InterdependenceAnalytics has pushed out Intuition Physical world has been replaced by Virtual worldSocial Networking leads people to go beyond Inter-personal relationships

4UGC-ASC-BU-CS-18 Nov 2014Current Market ScenarioGlobal MarketCustomer driven marketCutting edge competitionBrand is more powerful than ProductTransparency and Governance are more important.Concept, stories and Audio-visual Content facilitate SALES.Networking based business models.

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Computer ApplicationsUGC-ASC-BU-CS-18 Nov 20146

Digital Marketing ToolsWordPress and Blogger (Blogging)Twitter(Microblogging)Facebook and LinkedIn (Social Networking)Flickr and YouTube (Photo and Video Sharing)Google Analytics (Monitoring Results)UGC-ASC-BU-CS-18 Nov 20147

Why Digital Marketing ?Reaches fast to a vast, global audience at a FREE / LOW cost.Different forms of Advertising and PromotionEasy to Monitor and Measure responses to Ad campaignsHighly compatible to changing technology. Friendly to Mobile Technology.

8UGC-ASC-BU-CS-18 Nov 2014Facebook StatisticsStatistics864 million daily active users on average for September 2014703 million mobile daily active users on average for September20141.35 billion monthly active users as of September 30, 20141.12 billion mobile monthly active users as of September 30, 2014Approximately 82.2% of our daily active users are outside the US and CanadaINDIA: More than 100 million active users. Second largest after USA.


LinkedIn StatisticsThe worlds largest professional network on the Internet.It has reached 300 million members in more than 200 countries and territories (As on September, 2014)The company has added more than 23 million members since December 31, 2013.Currently 67 percent of LinkedIn members are located outside the United States. INDIA: More than 26 million users. Second largest after USA. UGC-ASC-BU-CS-18 Nov 201410

YouTube StatisticsMore than 1 billion unique users visit YouTube each monthOver 6 billion hours of video are watched each month on YouTubethat's almost an hour for every person on Earth100 hours of video are uploaded to YouTube every minute80% of YouTube traffic comes from outside the USYouTube is localized in 61 countries and across 61 languagesAccording to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.40% YouTube visitors come from mobile.INDIA: More than 55% unique users per month. 70% are below the age 36 yers.









How to start DM campaign?Define your target audience.Identify what methods are being used by your customers / target audience.Decide, what you want to achieve.Do you have enough resource, time and patience?UGC-ASC-BU-CS-18 Nov 201419


Digital Marketing TechniquesSEO : Optimize the website with relevant KEY WORDS, so that it achieves naturally high search responses.SEM: Search Engine Advertising. Bid on preferred KEY WORDS and go for Pay Per Click (PPC) campaign.Viral Marketing: Through Emails, Videos, Podcasts, Photos, Slideshows.Podcast: An audio file (.MPV or .WAV format). UGC-ASC-BU-CS-18 Nov 201421

DIGITAL FUNNEL UGC-ASC-BU-CS-18 Nov 201422

Some Success StoriesUnder The Dome Used Social Media Marketing To Reach 5.7 Million PeopleFujifilm Used Social Media To Increase Its Popularity On Twitter By Gaining More Than 3000 TweetsADP Leveraged Social Media Marketing To Increase Its Company Page Followers By 100%EagleRider Used Social Media Marketing To Smartly Garner 80% More Facebook FansAdventure Island Leveraged Social Media Marketing To Achieve 5x Rise In Page Likes Without Paid Ad CampaignSony Mobile India Achieved Over 2 Million Fans Through Social MediaAdolfo Ibanez School Of Management Used Inbound Marketing To Multiply Its Leads By 11 In First MonthBrightfire Smartly Used Inbound Marketing To Increase Its Revenue By 100%


ABBYY Used Inbound Marketing Tricks To Achieve 26% Growth In Website Visitors In An YearVico Software Used Inbound Marketing To Increase Its Search Referrals By 100%Danaher Corporation Used Inbound Marketing To Outreach Its Marketing Goals In Just 1 MonthTexas Music Scene Used Inbound Marketing To Increase Its Page Views By 365%Firefish Software Leveraged Inbound Marketing To Garner 190% More Leads



Thank YouReferences: 1.Consulted the book Digital Marketing by A. Hanlon and J. Akins, PHI: New Delhi, 2009 2. Google Resources

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SOCIAL_AND_DIGITAL_MEDIA_MARKETING.pptx