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Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. LTD George Zheng Assistant General Manager

Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

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Page 1: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Sociedade Portuguesa de Inovação

Beijing, December 2004

                                                 

Document B

BEIJING HUABANG FOOD CO. , LTD

George ZhengAssistant General Manager

Page 2: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

Outline--Established in 1995;--Registered in Xinggu Economic Development Zone in Pinggu

District of Beijing Municipality;--Plant total area of 28,000 square meters;-- Staff numbers 461;--Annual capacity of juice and beverage manufacturing is

100,000 ton;--Annual sales volume of RMB140 million.

SPI - Your Partner for Innovation

Page 3: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Scope of Operation

--Organic fruits plantation and marketing;--Organic fruits manufacturing and selling;--Fruit & vegetable juice and beverage

producing and marketing;

Page 4: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Category of Products(more than 110 varieties)

--Fresh fruits:organic kiwi,organic hawthorn, organic in conversion peach, grape and orange;--Concentrated fruit juice,fruit puree, and fruit juice and puree:organic and organic in conversion;--Juice and beverage products:PET bottle,glass bottle, Combibloc package,can package;--Canned fruits and deepfreezed fruits;--Other fruit products.

Page 5: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Organic farms and certifications (6 farms with total area of 4,700 hektare) --One organic wild kiwi fruit platation base:located in mountain valleys of Xixia County,Henan Province,with total area of 4,292 hektare,with Organic certifications from OCIA(Organic Crop Improvement Association of the United States) and OFDC(Organic Food Development Center of the State Environment Protection Administration of China);

Page 6: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Organic farms and certifications (6 farms with total area of 4,700 hektare)

--One organic wild hawthorn fruit platation base:located in mountainous Xinglong County,Hebei Province, with total area of 140 hektare, with Organic certifications from OCIA(Organic Crop Improvement Association of the United States) and OFDC (Organic Food Development Center of the State Environment Protection Administration of China);

Page 7: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Organic farms and certifications(6 farms with total area of 4,700 hektare)--Two organic in conversion peach farms:both located in Pinggu District,Beijing,with total area of about 150 hektare, with Organic in conversion certifications from OFDC (Organic Food Development Center of the State Environment Protection Administration of China) and BQC(Beijing Land Bridge Quality Inspection Certification Center);

Page 8: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Organic farms and certifications(6 farms with total area of 4,700 hektare)

-- One organic in conversion grape farm:located in Yanqing County,Beijing, with total area of about 60 hektare, with Organic in conversion certifications from OFDC(Organic Food Development Center of the State Environment Protection Administration of China);

Page 9: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

Organic farms and certifications (6 farmswith total area of 4,700 hektare)

-- One organic in conversion orange farm:located in Pengan County,Sichuan Province, with total area of about 58 hektare, with Organic in conversion certifications from OFDC(Organic Food Development Center of the State Environment Protection Administration of China).

SPI - Your Partner for Innovation

Page 10: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Management of the organic farms-- Organic plantation bases selection strictly according to international standards. First of all, the solid, underground water, environment air have to be checked and meet the requirements, and convenient for water and solid preservation. Secondly, the boundary of the base has to be at least 8 meters away from conventional farming area, and there is no pollution source nearby for fear of the occurrence of excursion pollution. Besides, no prohibited materials have been used recently for the sake of smooth conversion.

Page 11: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

--Famous experts, professors and scholars in organic agriculture in China invited as consultants, agronomy doctors and masters recruited and Organic Business Department set up to manage and control the farming of the bases strictly according to international organic farm standards and working regulations. Both physical and biological pests prevention methods are adopted such as insecticidal lamp, gender induce measure, blending liquid of suger and vinegar, paper-bag covering technique etc. All the farming materials plunged into the base should be natural, and neither chemical fertilizers nor venomous pesticides are permitted. Detailed records are kept from farming activities to packaging, storing, trafficing and distribution, in order to realize the innocuity

control of the whole process from farmland to the dining table.

Page 12: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Juice and beverage production facilities and certificationsJuice and beverage production facilities and certifications

--ISO9001;--ISO9001;

--ISO14001;--ISO14001;

--HACCP(Hazard Analysis and Critical Control Points);--HACCP(Hazard Analysis and Critical Control Points);

--QS(Requirement of Market Access Regulation);--QS(Requirement of Market Access Regulation);

Page 13: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

OEM Brands Wal-mart, Carrefour, Dia%, Aro, Champion and Pricemart

Page 14: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Achievements and honours--Pivot Head Enterprise of Agriculture Industrialization in Beijing;-- Famous brand product of Beijing;-- Excellent Enterprise of National Food Industry with Remarkable Progress in Science & Technology;-- Key Enterprise of National Food Industry by China Food Industry Association;--Helped 10,000 farmer families to become wealthy;--Accelerated the progress of adjustment of the local agriculture structure and agricultural industralization.

Page 15: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Future Vision We will engage in organic food plantation and manufacturing industry development, and pursue the faith that “Only the excellent fruits can produce the best juice ”.Organic fruit is the top grade of the safe food. Organic fruit is more safe, more hygienic, more nutritional and environment friendly by comparing with other safety food such as non-environmental pollution food and green food ,so organic food situates on the top of the food “Pyramid”.

Green Food

Non-Environmental Pollution Food

Organic Food

Page 16: Sociedade Portuguesa de Inovação Beijing, December 2004 Document B BEIJING HUABANG FOOD CO. , LTD George Zheng Assistant General Manager

Responding to S&T co-operation with China – The Development of a Cross-Border Agro-Food Processing S&T PlatformDecember 2004

SPI - Your Partner for Innovation

Thank You!Thank You!