7/21/2019 Software Design Session 14: Landfall! The End/The Beginning

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2015 COWAN+

SOFTWARE DESIGN: SESSION 13LANDFALL! -

THE END/THE BEGINNING

Alex Cowan

7/21/2019 Software Design Session 14: Landfall! The End/The Beginning

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2015 COWAN+

WHERE YOU SHOULD BE NOW

SCALE?

PIVOT?

PRODUCT &

PROMOTION

USER STORIES

& PROTOTYPES

CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

SHOW

ME

?

WHAT

IF?

WHO?PERSONAS

WHAT?

PROBLEM

SCENARIOS &

ALTERNATIVES

Personas,

including Think-

See-Feel-Do

(Converged)

Day in The Life

Board

Problem Scenarios

Alternatives

Value Propositions

(Converged)

Before & After

Storyboards

Interview Guide

2 (or more) Interviews

Product Hypothesis

(Converged)

Value Hypothesis

Assumptions for Value

Hypothesis

AIDAOR Storyboard

Experiment(s) for

hypothesis testing

Usability test suite & results

Epic Stories (Converged)

Child Stories (Converged) w/ MVC Notes

Supporting Storyboards (Converged)

Building Blocks & Implementation Ideas

Wireframes

Process Design

7/21/2019 Software Design Session 14: Landfall! The End/The Beginning

3/3

2015 COWAN+

WHAT ABOUT GRADING?

Attendance, Participation, & Peer Reviews: 30%

Completion of Individual Assignments: 30%

Venture Design- Team Project: 30%

Venture Design- Team Portfolio Submission: 10%

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