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DEFINE
DESIGN
COMMUNICATE
LAUNCH
STA
GES
OF
INN
OV
AT
ION
Target
MarketNeed
Product
Rqmts
Business
Model
Product
Design /
Pricing
Branding &
Positioning
Go To
Market
Strategy
Channel
Strategy
Develop
Collateral
Messages /
PR /
Advertising
Digital /
SEOPartners
Launch
ProcessMetrics Training
Risk
Mitigation
and Exit
Portfolio Management
ROIC
FILTERS
SOI supports our clients at every stage of their growth
We are leaders helping our clients implement the necessary processes.
We are mentors, working with our clients and their staffs to develop the strategies and plans for sustainable growth.
We are doers, making sure the work gets done right and on time.
LEADING… MENTORING… DOING…
What We Do
Stages of Innovation through our diverse professional team and strategic partnerships provides an end-to-end solution for all your new product needs.
914-984-5728 main [email protected] www.stagesofinnovation.com
555 Pleasantville Road
South Building, Suite 150 Briarcliff Manor, NY 10510
STAGES OF INNOVATION LLCInnovation and New Products management Consulting
STAGES OF INNOVATION works with its clients to provide the oversight, processes, techniques, and skills to successfully bring new products and services to market faster at less cost. The SOI innovation and new products management process helps clients develop the skills to define, design, communicate and launch new products and initiatives. We integrate deep specialized expertise in customer-centric product development, innovation, strategy, and marketing to achieve differentiation, relevance, and breakthrough strategies for our clients businesses.
Our history of enabling successes for our clients is based on over 25 years of experience working with startups to some of the largest and best-known companies.
Steeped in product development, marketing, channel and strategy
Deep understanding of new business development practices
Hands on experience helping create, manage, and drive leadership teams to high performance
Track record of success in multiple industry segments on a global level
SOI’s approach is to collaborate with your people ensuring growth is imbedded into the culture and in everything, they do. We help companies find where to make their money, make more of it faster, and sustain its growth longer.
STInnovationStimulating Innovative Thinking
“Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius…”
Peter F. Drucker
The Discipline of Innovation, HBR 1985
STInnovation Process
7 Steps to Actionable Innovation
Step 1 – Understand the Needs and Problems of your customers
Step 2 – Categorize and describe the relevant themes of needs and problems
Step 3- Understand the How and Why – The impact to customers and root causes
Step 4 - Plot Importance to Solve and Willingness to Pay and Prioritize Impact to the Customer and Impact to the Sale
Step 5a – Problem Solve and the develop solutions
Step 5b – FutureCast to understand if growth is attainable within strategic the time frames, technologies and skills
Step 6 - Competitive scan to validate areas of differentiation
Step 7 – Determine Claims and Promises that your new innovations will make to the customer
ActionIntellMarket Intelligence Services
ActionIntell is the intelligence & market research
practice of Stages of Innovation LLC. Since 1996,
our clients have relied on us to help them
understand the changing landscape of the markets
they operate in. We analyze the market factors
that influence the way the market develops. Our
comprehensive set of services can provide new
insights into your current industry or help you
identify opportunities in new markets.
Our leadership team and research partners set us
apart and make us who we are. We bring a wealth
of industry specific and functional knowledge to
every assignment to provide actionable results.
ActionIntell provides strategic insights on any company, any customer,
and any industry in a structured timely manner. The list of our services
include:
Competitive Intelligence & Monitoring
Achieving a strategic advantage by gaining foreknowledge of your
competitor’s plans is the key to successful strategy development. Our
primary intelligence and monitoring services transforms raw data into
actionable strategies.
Market Advisory
We provide market analysis to assist with operational and strategic
decision making.
Customer Intelligence
Having the right intelligence at the right time helps managers be more
responsive to identify opportunities, develop winning market entry
strategies or grow an account through Win / Loss analysis.
Growth Planning & Strategy
Our proprietary processes reduce uncertainty, accelerate the decision
making process and give your organization the freedom to grow.
Scenario Planning & War Gaming
At its best data is two dimensional. War games and scenario planning
brings the data to life to help you play through and anticipate
competitor moves and industry changes.
Competitive Intelligence
Market Advisory
Customer Intelligence
Growth Planning
Scenario Planning
ActionIntellMarket Intelligence Services
STAGES OF INNOVATION HAS A PROVEN RECORD OF
HELPING BUSINESSES LAUNCH NEW PRODUCTS
“SOI was a valuable resource who helped the Catalyst360 leadership team identify new business development opportunities. Their innovation process and creative thinking helped drive our initiatives forward. I recommend SOI for this type of work.” Robert Wentling, VP, Strategic Business Development at The Hartford “SOI did a significant amount of market research for us and helped develop the foundation for our strategic plan. SOI has extensive marketing experience, expertise and insight. They are extremely hard working and very dedicated to their clients. I highly recommend SOI for anyone looking for detailed market analysis and support in strategic plan development”
Steven Graves, VP, Sales & Marketing at Acumentrics
“We have asked SOI to conduct a number of investigations and analyses. While all have been in the field of education, they have been diverse in both the topics and methods. SOI have developed creative, real-world solutions to tricky business intelligence problems. They are frank about what can and can't be accomplished, and will push us when they think our thinking is too limited. Good business practices, willing to provide good value for a fair price and adapt to changing priorities.” Sam Kingsley, Executive Director, Customer and Market Intelligence at The College Board
SOI is a customer-centric market research based, innovation and new products management consulting firm.
We believe that:
Customers will tell you what they need, how to satisfy those needs and if they are willing to pay to satisfy them.
No matter how large you may think the market is it is rarely all available and accessible due to many other factors that may not be in your control.
The key to a successful launch is how you segment the market.
Not every product feature needs to be developed and launched in the first release. Road maps need to be developed and maintained.
Costs may be prohibitive in the early stages but uncertainty can be reduced with proper segmentation, a defined go to market strategy, and a developed channel strategy.
Getting the channel right can be more important than getting the feature set perfect.
Customers find you in many different ways and a multi-channel message and strategy needs to be developed.
SOI helps and supports companies who do not have the skills or resources available in-house to bring new products to market.
THE SOI DIFFERENCE
DIFFERNCEDIFFERENCE.