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SOLEIAAn Intelligent sole to improve your
performances!
Mohammad Zarad – Chief Manager/finances
Camille Esneau – Coordinator
Clémence Davroux – Patent law/finances Manager
Paulina Dębek – Marketing Manager
Simone Schiappacasse – Chief of Technical Office
School on Science and management for Scientists and Engineers 2014
Soleia Tech Who are we?
Motion analysis Performance Sports Medicine
Soleia Tech.
School on Science and management for Scientists and Engineers 2014
Soleia Soles
Balance
Kcal
Performance
Pressure
The sole
Soleia Tech.
Weight bearing
Distance
Temperature& humidity
SocialThe device
What do we do?
School on Science and management for Scientists and Engineers 2014
Our Vision:Together, we are committed to an outstanding
service, closeness to the customers, innovation and adaptability
Our Mission:SOLAIA Corp supports individuals and
organizations in sport life.Quality, performance and resultsWe are dedicated to offer the most of
technologies at the cheapest price.
Our objective
School on Science and management for Scientists and Engineers 2014
Our product
ForceSensor
PiezoEletricGenerator
Battery
Logic and BLE
MicroSD
School on Science and management for Scientists and Engineers 2014
How it works
ForceSensor
Temperature Sensor
HumididitySensor
Logic and BLE
Battery
EnergyHarvesting
Receiver device
SENSORS
School on Science and management for Scientists and Engineers 2014
Energy Harvesting
The piezoeletric generator will transform the mechanical power in
eletricity
Soleia Tech: The more you use it, the
more it lasts!
School on Science and management for Scientists and Engineers 2014
Business Plan
Piezoelectric generatorManufacturingPackagingStorage
Boat (1000 €/container)
School on Science and management for Scientists and Engineers 2014
Fund raising
Fund raising:• Bank loan• Business angel
• Venture capital (VC)
• Crowdfunding (kickstarter,indiegogo)
• Join Venture with other company
School on Science and management for Scientists and Engineers 2014
Technical Parts (Costs)Material Price /Unit*
Force sensor 2.9 (x4)
Piezoelectric Generator 7.27
Energy 3,43
Flexible battery – 600 mA/h 2,52
Bluetooth plus Logic 1,85
Electronics (other) 1,85
Various Electronics 1,5
Membrane 0,01278
TempHumidity Sensor 2,90360
Total product costs 31.08 €
* Quotation for 1000 pieces
School on Science and management for Scientists and Engineers 2014
Patent costs
OHMI: Office de l’Harmonisation dans le marché intérieurEPO: European Patent Office
School on Science and management for Scientists and Engineers 2014
Intellectual properties
Eligible for a patent protection Marketable product with a new functioning process
European patent for the final productTitle: « Sole having sensor system with self powered battery and a process to collect information »
European protectionTrademark: brand name Soleia Tech + LogoDesign of the sole
School on Science and management for Scientists and Engineers 2014
Competitor analysis Soleia Soles Nike+ iPod Sensor ADIDAS miCoach Moticon
PRICE 90€ 30€ + 100€ (shoes) = 130€
65€ + 100€ (shoe) = 165€ Unknown
DATE OF RELEASE TO THE MARKET 2016 2009 2008 2013
FOR WHO? All sports with shoes Running Running and football Sport and rehabilitation
TYPE OF THE PRODUCT Sole Sensor Sensor Sole
WHAT I NEED IN ADDITION?
• smartphone (each)• internet (GPS)
connection• software
• iPod/iPhone/Nike+ device
• special shoes• internet connection
(GPS)• Software
• internet connection (GPS)
• special shoes• software
• smartphone• Internet (GPS)• software
SENDING INFORMATION TO
THE DEVICEWireless Wireless Wireless Wireless
BATTERY18 hours of autonomyMechanical powering
1000 hours + Replaceable battery Rechargeable battery
School on Science and management for Scientists and Engineers 2014
Competitor analysis
FUNCTIONS
SOLEIA Nike Adidas MoticonDuration of the activity (time) yes yes yes ?
Pace yes yes yes ?Distance yes yes yes ?
Calories burned yes yes no ?Balance yes no no ?
Average speed yes no yes ?Maximum speed yes no yes ?
School on Science and management for Scientists and Engineers 2014
SWOT analysis
STRENGHTS:
long-life battery multiplicity of use good quality good price
OPPORTUNITIES:
trend: healthy lifestyle wide possibilities sell to
someone or create together a common market
WEAKNESSES:
strong competition financing poor experience in business
THREATS:
increased marketing competition a new generation of products cheaper alternatives
School on Science and management for Scientists and Engineers 2014
Marketing Strategy
Short term objective:
• Product development • Launching• Get known by the customer
Long term objective
• Wearable technology market,• R&D• Professionnal and medical use
Crowdfunding
Advertising
School on Science and management for Scientists and Engineers 2014
Powerful advertising
- Organized events: - Munchen Marathon (Germany)
- Herculis International Athletism meeting (Monaco)
- Color run (Belgium)
- Pari roller (Paris)
- Internet- Sport and technology websites (Wired)
- Youtube
- Crowdfunding platform
- Magazine- Glamour, Men’s Health
School on Science and management for Scientists and Engineers 2014
Customer targeting
Target market Customers need Product
Casual sportsMiddle Class
Europe
Simple device to assess the improvement
Healthy lifestyle
1 solePhone app
Every type of sport
Professionnal sport and strategy
Precise assessment of the repartition of the weight
Precise pressure sensors2 soleMedical help Rehabilitation assessment
Why focus on casual sportsmen ?
School on Science and management for Scientists and Engineers 2014
Marketing Plan
Where can I buy it? Everywhere!Website (www.solaia.com)
Sport-shops (Decathlon)
Supermarkets (Walmart)
Big competitorsBUT… competitive price!
Mass penetration strategy
Longterm
School on Science and management for Scientists and Engineers 2014
Conclusion
• Novel product complete with a application,
• Lower price
• Self recharging
• 3 different kind of warranty: patent, trademark and design
Acknowledgements
Acknowlegdements
Mario AGOSTINO ROCCA Sandrine LACOMBE Nicolas RABASSO Ivan COSTE MANIÈRE Ryszard NASKRĘCKI Dorota PIONTEK Dirk SCHANZENBACH Giorgio MUSSO
