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SoLoMo Tactics for
Brands and Bloggers
@delola
2012 Wordcamp Kenya
Inbound Marketing
Certified Proessional
Brand Strategy Consulting
APCON, NIPR
Internet + Digital Marketing
www.adeolakayode.com
@delola
Mimi ni nani (Who am I?)
Vs.
Why?
SoLoMo isn’t a sexy word, is it?
Social has become the
no. 1 actvity on the
internet
The relevence of
Search and Social
Increasingly relevant
source of Traffic
125% higher
conversion rate
It is no longer word of
mouth
Google+ in search
results
• 1 in 5 search queries
has local intent
• Local is important to
Google – SERP and
Ads
• 80% of mobile users
prefer relevant
ads,CTAs
• 70% of all mobile
searches result in
action within one hour
• Because of the
challenge of electricity,
the PC might never get
to where mobile hones
are
• Socialbakers announced
that the majority of
Facebook users (57%)
• 1/5 of all Google
searches are performed
from mobile devices
• 55% of Twitter users
accessing the platform
via smartphones or
tablets
Why?
TRAFFIC
What does these mean for
bloggers and brands?
6 lessons on Integration
1. Define your
business model
2. Content is the
future of online
marketing
Text
Aricle
Ebooks
Videos
Podcasts
Infographics
Just understand
your keywords
• Google keyword research tool
• Wordtracker
• Keywordspy
75% of users never
scroll past the first
page of search
results.
70% of the links
search users
click on are organic.
• Keywords - writing for traffic and money
People connected to social
media have a powerful
voice, their voices have
impact, they are changing
expectations - they are
changing the perception of
other people.
3. Design: Reponsive or mobile?
74% of people using smartphones or tablets to browse the
internet will wait only five seconds for a web page to load
on their mobile device before abandoning
the site.
74% of people using smartphones or tablets to browse the
internet will wait only five seconds for a web page to load
on their mobile device before abandoning
the site – won’t an app option work for them?
3. Solve problems not
technology
4. Geo-targeting:
Leverage search
Local Search
Paid Search
Organic Search
Paid Search
Local Search
Keywords
Google Places
Google maps
5. Leverage
Group-buying/Coupon
Since every search has
local intent.
Deliver amazing deals to
your target audience.
6. Analytics
What you can’t measure,
you can’t manage
Adeola Kayode
+2348063288584
www.adeolakayode.com
@delola
Skype: deola.kayode
BB Pin: 2718DE41
Thank you!
