SOLUTIONS FOR CORPORATE SOFTWARE MANAGERS

AUTHORITATIVE AUDIENCE.

ACTIONABLE CONTENT.

2005PRINT MEDIA KIT

www.ADTmag.com

2005 PRINT MEDIA KIT2005 PRINT MEDIA KIT

Senior software decision makers provide crit-ical computing solutions by acquiring, de-veloping, deploying and managing enter-

prise applications. They must continuouslyre-evaluate existing technologies, recommendemerging tools and paradigms, and ultimatelyrecommend, specify and approve the purchaseof the tools and services that will be used.

Application Development Trends provides softwaredecision makers with information to help them:

• Enhance their organizations efficiency, pro-ductivity and competitiveness• Understand the business and technology is-sues large enterprises face • Get actionable content on which to basetactical and strategic decisions

Readership Profile and CirculationWith over 14 years in publication, ADT deliversthe most concentrated source of buying power inthe enterprise application marketplace. ADTtargets BPA-qualified senior software decisionmakers whose primary responsibilities are ac-quiring, developing, deploying, and managing en-terprise applications. Total circulation is 58,000.

ADT provides a clear advantage to advertisersinterested in a:

• Very effective reach focused on internal application development

• High level audience with true buying power• Cross industry coverage• Responsive audience

ADT Delivers Qualified Sr. Software Deci-sions Makers with Purchasing Authority

• 100% of ADT’s BPA-qualified circulation isdirectly involved in the purchase of applica-tion development products and services1

• The average ADT subscriber has been in-volved in software development for 12.3 years2

• 61.9% make purchase decisions for morethan one department1

• 44.4% have budgets greater than $1 million for application developmentproducts and services1

• 62.9% are from companies with more than1,000 employees1

1 SOURCE: BPA PUBLISHER’S STATEMENT JUNE 2004 2 SOURCE: HARVEY AD*Q STUDY MAY 2003

Examples of Products and Services to Advertisein Application Development Trends

APPLICATION MANAGEMENT

APPLICATION SERVERS

BUSINESS RULES/PROCESS MANAGEMENT

COMPONENT-BASED TECHNOLOGY

CONTENT MANAGEMENT

DATA MANAGEMENT

DATA WAREHOUSING/BUSINESS INTELLIGENCE

DATABASE DESIGN AND MODELING

E-BUSINESS AND INTERNETDEVELOPMENT TOOLS ANDRELATED PLATFORMS

JAVA TOOLS

LIFE-CYCLE DEVELOPMENT

INTEGRATION AND MIDDLEWARE

.NET BASED TECHNOLOGY

PROJECT MANAGEMENT

SECURITY

TESTING, CONFIGURATION AND QUALITY-CONTROL TOOLS

WEB SERVICES

WIRELESS DEVELOPMENT

XML BASED TECHNOLOGY

Market Overview

www.ADTmag.com

ADT PRODUCTSADT PRODUCTS

PrintCirculation 57,000

Display Advertising

Inserts

Literature Polybag

CD Polybag

CD Tip-in

BRC (Business-Reply Cards)

ADTmag.com

AVG Monthly Page Views 681,656

AVG Monthly Unique Visitors 141,843

Banner Advertising

ROS

Targeted: Article Level

Online Sponsorships

Text Link Sponsorships

Roadblock Sponsorships

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ADT Lunch Break Series (LBS)

LBS Online PDF Sponsorship

LBS Webinar Sponsorship

Custom Marketing

Custom Print Supplements

Custom Online Poster

ADT E-Newsletters

Primary Positioning • Secondary Positioning •

Sole Dedicated Sponsorship

Circulation

eADT 64,000

Java Development Trends (JDT) 35,000

Programmer’s Report 35,000

Simple EJBSimple EJB

ReadyIs it

Yet?

SOLUTIONS FOR CORPORATE SOFTWARE MANAGERS

JUNE 2004

WWW.ADTMAG.COM

SPECIAL REPORT:

MERCURY AIMS HIGHER

PAGE 40

CHAPPELL:

BUSINESS PROCESSES

OR BANGALORE? PAGE 18

There is a growing recognition of the

need to simplify the technology. This

will happen with EJB 3.0. Page 20

ReadyIs it

Yet?

WEB SERVICES AND

THE MAINFRAME

PAGE 27

JAVAPOSTER

Also Inside:

604ADT_C

over.v5

5/21/04

12:03

PM Page

1

Application Development Trends recognizes your need to attract new customers through cutting-edge programs that effectivelycommunicate your value proposition to a qualified audience. In print and online, ADT strives to provide you with access to themost influential community of AD/IS management by delivering your message through a variety of unique, response-driven

marketing campaigns.

SOLUTIONS FOR CORPORATE SOFTWARE MANAGERS

THE WHEN AND WHEREOF XML TOOLS PAGE 40

MIKE GILPIN ON BEST OF BREED PAGE 15

THOUGHTS ONTHE WIRELESSWORLD PAGE 56

APRIL 2004 WWW.ADTMAG.COM

THEINNOVATORS Every day they do more, and oftenthey do it with less. Read their stories starting on Page 22.

E N T E R P R I S E S O L U T I O N S F O R C O R P O R A T E S O F T W A R E M A N A G E R SMAY 2004

WWW.ADTMAG.COM

SPECIAL REPORT:SAP RIDES WEBSERVICES PAGE 43AUTOMATED TEST TOOLS:BEYOND THE HYPEPAGE 31

VAUGHAN: ARCHITECTSAPPEAR IN IT PAGE 56

New government regulations mandatebest practices, and development managers mustrespond. The Sarbanes-Oxley act is here; willbetter IT governancefollow? Page 26

AM Page 1

EDITORIAL CALENDARJANUARY—DECEMBER 2005

ENTERPRISE MANAGEMENT

PRACTICE &PROCESS

(CASE STUDIES)

DEVELOP, TEST & DEPLOY

INTEGRATION &MIDDLEWARE

MANAGE DATA &DATABASES

APP, PORTAL,INTEGRATION,

SERVERS

AD & MATERIAL

CLOSE DATES

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Special ReportSoftware Teams & Factories

Patch Management

Enterprise InstantMessaging

Firewalls & Encryption

ASPs & HostedSoftware

Special ReportManaged Services

E-Mail &Calendaring

Mobile WorkforceApplications

Enterprise Resource Planning

Supply ChainManagement

Web Browsers

CustomerResourceManagement

Software PortfolioManagement &Metrics

Supply ChainManagement

BPM for Growth

Special ReportInnovator Awards

Open Source:Costs & Risks

EnterpriseModernization

ProcessImprovement & CMMIImplementation

GovernmentCompliance

Special ReportService-OrientedArchitectures

Web Services & SOA

Model -DrivenArchitectures

ContentManagement

Rapid ApplicationDevelopment

Web Building: XML, SOAP, WSDL, Etc.

Open SourceProcesses inEnterpriseDevelopment

ConfigurationManagement

Anything but .NET

AgileDevelopment

Special ReportCorporate Divide: Java v. .NET (ROI)

PerformanceTesting

Embedded &Pervasive AppDevelopment Tools

DatabasePerformance &Tuning

CollaborativeDevelopment Tools

Special ReportLarge-Scale Java Apps

Enterprise Service Bus

MainframeIntegration

Special ReportVisual Modeling

EnterpriseMobility ClientSystems Mgmt

Wireless & WebIntegration

ApplicationIntegration &Templates

Radio FrequencyID Middleware &SCM

ApplicationIntegration &Middleware

TransactionalMiddleware

Special ReportWirelessMiddleware

EnterpriseJavaBeans

Living with DeadLanguages

Business ProcessManagement

Special ReportCorporate Portals& Dashboards to Data

IntegratingUnstructured Data

Datawarehousingin SOA

Data Mining

Outsourcing BI

Data Modeling

Special ReportProfiting from BI

StandardizingGlobalImplementations

Very LargeDatabasePerformance & Tuning

BI Standardization

Real-TimeEnvironments

Transition: App Server to Portal Server

IBM Domino & IBM WebSphereIntegration

BEA WebLogicEnvironments

Microsoft WindowsEnvironments

Special ReportWeb ServicesOrchestration

App ServerComparison

App Acceleration

Platform Agility

Portal Management

SAP NetweaverEnvironments

Special ReportIntegration Servers

Oracle PortalEnvironments

Ad close: 12/2/04

Mats close:12/5/04

Ad close: 1/3/05

Mats close:1/5/05

Ad close: 2/2/05

Mats close:2/7/05

Ad close: 3/2/05

Mats close:3/07/05

Ad close: 4/1/05

Mats close:4/4/05

Ad close: 5/2/05

Mats close:5/5/05

Ad close: 6/2/05

Mats close:6/6/05

Ad close: 7/1/05

Mats close:7/6/05

Ad close: 8/2/05

Mats close:8/5/05

Ad close: 9/2/05

Mats close:9/5/05

Ad close: 10/3/05

Mats close:10/5/05

Ad close: 11/2/05

Mats close:11/7/05

www.ADTmag.com

DIGITAL ADVERTISING SPECIFICATIONSDIGITAL ADVERTISING SPECIFICATIONS EFFECTIVEAPRIL 9, 2004

The following specifications are for the purpose of controlling the qualityof magazine printing on high-speed web presses. All requirements arebased on Specifications for Web Offset Publications (SWOP). Any devia-tion from these specifications may result in less-desirable printed results.

Trim Size: 73⁄4" x 101⁄2" Bleed Size: 8" x 103⁄4"

Live Size Bleed Size

Full Page 71⁄4" x 10" 8" x 103⁄4"

2⁄3 Vertical 43⁄8" x 91⁄2" 5" x 103⁄4"

1⁄2 Horizontal 63⁄4" x 45⁄8" 8" x 51⁄4"

1⁄2 Island 43⁄8" x 7" n/a

1⁄2 Vertical 31⁄4" x 91⁄2" 37⁄8" x 103⁄4"

1⁄3 Vertical 21⁄8" x 91⁄2" n/a

1⁄3 Square 43⁄8" x 45⁄8" n/a

1⁄4 Vertical 31⁄4" x 45⁄8" n/a

1⁄6 Vertical 21⁄8"x 45⁄8" n/a

All bleed dimensions include 1/8" bleed for trim. For bleed ads, please keep live

copy 1/4" from trim and crop marks. CMYK, 4-color process printing only. For PMS

ink color availability, contact your Sales Representative.

Media Shipping (NOT INCLUDING PRE-PRINTED INSERTS)Digital files should be provided on the following media: Macintosh for-matted 100MB or 250MB Zip, 1 or 2GB Jaz or CD-ROM. Please label me-dia with the magazine name, issue date and advertiser name. Include alaser of the media directory with all contents. Ads requiring work to bedone by the Publisher will incur an additional charge. Media and adver-tising materials are kept by the Publisher for one year then destroyed.Return material requests must be made in writing and are shipped C.O.D.

SEND MATERIALS TO:attn: Kelly Smith, Production CoordinatorApplication Development Trends [& issue date]101communications LLC9121 Oakdale Avenue, Suite 101Chatsworth, CA 91311818-734-1520Phone: 818-734-1520, ext.164Fax: 818-734-1528Email: ksmith@101com.comMedia, files and proofs should be securely packed and shipped. Contents of the

package should be identified on the outside as to publication date and type of

material contained within. Please include the magazine name and issue date on all

packages.

Contact InformationIf you have questions regarding production specifications or insertspecifications, please contact your Production Coordinator. For adver-tising sales information, please contact your Sales Representative.

File FormatWe support files generated by Adobe Acrobat 4.0 and5.0 using the DDAP Universal Print Driver and DDAPUniversal Job Options Settings for Distiller, with speci-fications as listed below. Download DDAP printer driv-ers & distiller settings from our web site. We offer101certified, an online PDF certification program, toguarantee accurate reproduction of your PDF file. Forstep-by-step instructions visithttp://www.101com.com/mediakits/adspecs.asp

In order to generate printable PDFs, it is importantthat the native file (QuarkXPress, Adobe InDesign orPagemaker) is prepared accordingly.

PREPARING NATIVE FILES FOR PRINTABLE PDFS:• 2 page spreads need to be submitted as single page files

• Set page geometry to 7.75” X 10.5” for full page ads

• Set page geometry to live or bleed size for fractional adver-

tising

• Set bleeds 1/8” beyond trim

• All images/scans must be in CMYK mode, 300 dpi resolution

• DO NOT use stylized fonts

• Use Postscript (Type 1) fonts only. No True Type,

Windows/PC or custom fonts accepted

• Embed all fonts

• Rules should be .025 point or thicker

• All elements must be placed at 100% size

• Avoid rotation and cropping of images in layout program

• Do not nest EPS files in other EPS files

• Four-color solids should not exceed SWOP density of 280%

PREPARING A PDF FILE (PREFERRED FORMAT):• Use DDAP Universal PPD Print Driver

• Use DDAP Optimized Job Options for Distiller

• Set crop marks with a 12 point offset

• PDF file needs to be 1 inch larger than trim size of magazine

and include crop marks (8.75” X 11.5”)

PREPARING AN EPS FILE (OPTIONAL ALTERNATIVE FORMAT):• EPS file formats from Adobe Illustrator, Adobe Photoshop or

Macromedia Freehand must be a high resolution CMYK EPS

file, layers flattened with fonts converted to outlines or paths.

To certify your PDF and see additional guidelinesplease go to http://www.101com.com/mediakits/ad-specs.asp

Proofs Provide two digital color proofs at 100% size, createdfrom the supplied digital file, on a contract-quality, dig-ital halftone proofing system in accordance withSWOP web coated standards (AGFA Pressmatch, Ko-dak Approval, DuPont Waterproof, etc.).

Laser or inkjet proofs are not considered accuratein color and are supplied for content confirmation only.If supplied, the Publisher is not responsible for colorvariances between the digital file and final color repro-duction.IMPORTANT NOTE: If proofs are not supplied,the Publisher reserves the right to have themmade at the Advertisers expense, and make-goods due to reproduction quality will not behonored.

1⁄2 Horizontal

1⁄3 Square 1⁄6 Vert.

1⁄2 Island

1⁄3 Vert.

Revised 04/09/04

2⁄3 Vert.

1⁄6 Vert.

1⁄2 Vert.

1⁄4 Vert.

Ad sizes are to scale.

2005 ONLINE MEDIA KITART TK

www.ADTmag.com

2005 RATES & GENERAL CONDITIONS2005 RATES & GENERAL CONDITIONS

General ConditionsA. Advertising is subject to acceptance by Publisher as to character,

layout, text and content.

B. The Publisher reserves the right to reject or cancel advertising that is

not in keeping with the publication’s standards.

C. Advertisers and advertising agencies assume all liability for all con-

tent (including text, illustrations, representation, copyright, etc.) of

advertisements printed and also assume total responsibility for any

claims arising therefrom against the Publisher.

D. Advertisements are accepted upon the representation that advertis-

ers have all the rights necessary to publish the contents thereof. Ad-

vertisements must be factual, not misleading, and should not mis-

represent any competing product or service or make an unfair,

incomplete comparison.

E. Any attempt to simulate the publication’s format is not permitted and

the Publisher reserves the right to place the word “advertisement” with

any copy that in the Publisher’s opinion resembles editorial material.

F. Conditions, other than rates, are subject to change by Publisher with-

out notice.

G. Positioning of advertisements is at the discretion of the Publisher

unless agreed to in writing by the Publisher.

H. Publisher shall have no liability for errors or omissions in key num-

bers, Reader Inquiry Numbers or Advertisers’ Index.

I. Advertisements not received by space closing date will not be enti-

tled to revisions or approval by the advertiser or its agency.

J. Cancellations or changes in orders may not be made by the advertis-

er or its agency after closing date.

K. Advertiser is liable for any costs (design fees, set ups, additions or

alterations to advertisements, logos, color, film, reprints, etc.) in-

curred in the preparation of its advertisement.

L. All insertion orders are accepted subject to the provisions of the cur-

rent rate card. Proposal or request for advertisement based on recip-

rocal dealings will not be accepted. Publisher’s suppliers, resellers or

sales agents are cautioned that solicitation by Publisher’s agents on

any other basis is unauthorized.

M. Cancellation of space reservations for any reason will result in a

short-rate based on past and subsequent insertions to reflect actual

space used at the earned frequency rate.

N. Publisher shall not be liable for any costs or damages if it fails to

publish an advertisement.

O. Publisher shall have the right to hold advertiser and/or its advertis-

ing agency jointly and severally liable for such monies as are due

and payable to Publisher.

P. No conditions other than those set forth in this rate card shall be

binding on the Publisher unless specifically agreed to in writing.

Q. Publisher is not liable for delays in delivery or non-delivery in the event

of Act of God, action by government or quasi-governmental entity,

fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal

or illegal), labor or material shortage, transportation interruption of

any kind, work slow-down, or any condition beyond the control of

Publisher affecting production or delivery in any manner.

R. Advertisers agree that Publisher has no obligation to maintain the

confidentiality of submitted material until publication date and that

while Publisher may, at advertiser request, adopt procedures to re-

strict dissemination of submitted material to lessen risk of disclosure,

Publisher has no liability for its failure to do so.

S. As used in this section titled “General Conditions,” the term

“Publisher” shall refer to 101communications.

T. Governing Law, Attorney’s Fees. This Agreement shall be governed by

the laws of the State of California. Any controversy or claim arising

out of or relating to this Agreement or the breach thereof will be set-

tled by binding arbitration, which shall be conducted in accordance

with the rules of the American Arbitration Association. There shall be

one arbitrator in any such proceeding. Judgment upon the award ren-

dered by the arbitrator may be entered in any court having jurisdic-

tion thereof. The place of arbitration shall be Los Angeles County, Cal-

ifornia. Should either party commence arbitration to enforce or

interpret this Agreement, the arbitrator shall have the discretion to

award th prevailing party reasonable attorney’s fees.

Commissions & Credit Terms15% commission to recognized agencies. Payment of invoices is due

upon receipt. A finance charge will be added at the periodic rate of

1.5% per month (an annual percentage rate of 18%) to any outstand-

ing bill over 30 days. The 15% agency commission will not be paid

after 60 days. Any delinquent account is subject to cancellation and

Short-Rate.

Advertising Frequency ContractsFrequency contracts entitle advertisers to the discount rate as specified

under “General Advertising Rates.” A contract year begins with the date of

the first insertion. Advertisers agree to pay short rate for incomplete con-

tracts. Advertisers with a 24-time or greater frequency contract must run

a minimum of one advertisement in each issue during the life of the con-

tract, unless they qualify for discounts based on multiple insertions in the

same issue. Advertising rates are subject to change. Advertisers will be no-

tified of any rate changes and all future ads will be billed at new rates.

Cancellations & Late MaterialNotification of space cancellations must be received in writing by the

space closing deadline. If cancelled after deadline, the advertiser will

be charged for the insertion. Materials received after published dead-

lines are subject to a late insertion fee.

Black & WhiteAd Size 1X 3X 6X 12X 18X 24X 36X

Full Page $8,960 $8,781 $8,512 $8,064 $7,527 $6,810 $6,093

2/3 Page $7,965 $7,805 $7,566 $7,168 $6,690 $6,053 $5,416

1/2 Page $6,720 $6,586 $6,384 $6,048 $5,645 $5,107 $4,570

1/3 Page $4,977 $4,878 $4,729 $4,480 $4,181 $3,783 $3,385

1/4 Page $3,920 $3,842 $3,724 $3,528 $3,293 $2,979 $2,666

1/6 Page $2,738 $2,684 $2,601 $2,464 $2,300 $2,081 $1,862

4-color Charge $1,200

Premium Position RatesBack Cover: 20% Cov. 2 & 3: 15% Guar.Pos.: 10%

ContactApplication Development Trends Sales and Marketing at 800-727-1977

2004 ONLINE MEDIA KITA GUIDE TO THE APPLICATION DEVELOPMENT TRENDS’EDITORIAL DEPARTMENTA GUIDE TO THE APPLICATION DEVELOPMENT TRENDS’EDITORIAL DEPARTMENT

Michael AlexanderEditor-in-Chief600 Worcester Rd. Suite 301Framingham, MA 01702508-875-6644 X32malexander@adtmag.com

Rick SaiaExecutive Editor600 Worcester Rd. Suite 301Framingham, MA 01702 (508) 875 – 6644 X26rsaia@adtmag.com

Christina SchallerManaging Editor600 Worcester Rd. Suite 301Framingham, MA 01702(508) 875-6644 X15cschaller@adtmag.com

I. Editorial Contacts

II. How to Contact Feature AuthorsADT’s editors and contributing authors turn to the vendor com-munity to provide its readers with insight into the marketplace. Ifyou are interested in submitting information on your products andservices for possible inclusion in a specific upcoming article, pleasecontact Executive Editor Rick Saia. Each month ADT distributesan outline of featured articles for the upcoming issue, along with au-thor information and deadlines. To receive the editorial alert, pleaseemail Christina at cschaller@adtmag.com.

III. How to Set Up Briefings/InterviewsADT’s editorial team is constantly out in the field searching to ed-ucate its readers on key trends and implementation of best prac-tices in the industry. If you would like to schedule a live briefingto present your products and services to the ADT community,please contact Michael Alexander, Editor-in-Chief.

IV. How to Submit or be Considered for Product Reviews/New Product Announcements

ADT recognizes the reality its readers face working in heteroge-neous IT environments combined with the growing demand toalign IT with their business strategy. The ADT editorial team iscommitted to providing our readers with information about thelatest tools and emerging technologies that they need to effectivelydevelop, deploy, manage and integrate their corporate applicationinfrastructure. Each issue, ADT features product reviews and newproduct highlights. If you are interested in submitting your prod-uct for review consideration, please contact Senior CorrespondentJohn Waters, john@waterworks.com. If you have a new productor new version release, please contact Executive Editor Rick Saia.

V. How to Write for Application Development Trends

The ADT Editorial Team is always looking for new, objective ex-perienced IT journalists and experts to contribute to the publi-cation. For information on how to write for ADT, please con-tact Executive Editor Rick Saia. All unsolicited manuscripts maybe forwarded directly to Editor-in-Chief Michael Alexander.

VI. Letters to the EditorApplication Development Trends welcomes your comments, feed-back and new ideas. Letters should include you name and phonenumber or e-mail address for verification. Send to:

Letters to the Editor600 Worcester Rd., Suite 301Framingham, MA 01702

2005 ONLINE MEDIA KITART TK

www.ADTmag.com

2005 SUPPLEMENTAL DEMOGRAPHICS*2005 SUPPLEMENTAL DEMOGRAPHICS*

Operating Systems Installed

ClientApple/Mac 27.3%Windows 3.X/95/98/ME 56.5%Windows NT/2000 92.1%Windows XP 37.6%Linux 42.5%Unix (any) 48.6%

Server and NetworkOS/390, z/OS 25.4%OS/400 IBM 24.9 %AIX (IBM) 21.9 %Netware (Novel) 33.0 %Open VMS 29.5 %HP/UX (HP) 24.1 %Solaris (SUN) 35.9 %Linux 41.9 %Windows NT/2000 79.5 %Other UNIX 36.2 %

Databases InstalledAccess (Microsoft) 49.8 %Adabas (Software AG) 21.7 %Cache (Intersystems) 1.3 %DB2 33.0 %IMS, DL/1 16.0 %Informix 14.6 %Open Ingres (CA) 3.9 %Oracle 44.9 %Pervasive .SQL 7.4 %Progress 21.2 %Sybase SQL Server 18.9 %Microsoft SQL Server 52.1 %Watcom (Sybase/iAnywhere) 18.8 %Object-Oriented Databases 15.7 %Embedded Databases 12.6 %

Application Packages InstalledPeoplesoft 34.8 %SAP 34.0 %Oracle 40.9 %Seibel 10.3 %

Purchasing Authority

Modeling tools:Business modeling tools 19.7 %DB design/model tools 59.2 %Project management tools 55.5 %Configuration mgmt tools 37.2 %UML Tools 35.5%Estimation/planning/metrics tools 28.0 %

Development Tools:Client/Server Tools 64.5 %Object-oriented development tools 66.7 %Cross platform development tools 46.3 %Software testing Tools 56.3 %Components/class libraries 39.1 %Code editors 41.3 %IDEs 47.6 %Wireless development tools 23.9 %Open source development tools 33.5 %XML Tools 25.6 %

Middleware/Integration Tools:Application server software 48.3 %EAI tools 32.3 %Messaging middleware 14.0 %Transaction middleware 11.1 %CORBA 6.5 %Web services architectures 22.4 %

Data Management Tools:Query/reporting tools 53.8 %Data warehouse tools 39.8 %Database for host/servers 21.6 %Portal software 32.4 %Database management tools 48.7 %CRM 10.2 %Content management tools 13.3 %

Application Management Tools:Performance monitoring/management 36.3 %Security tools 33.9 %Distribution/deployment 31.4 %Application Management tools 38.9 %

Languages UsedCobol 28.7 %C/C++ 76.6 %4GLs 26.3 %SQL 31.2 %Visual Basic 63.4 %Java 28.6 %XML 56.6 %* SOURCE: PUBLISHER’S DATA: QUALIFICATION CARD DEMOGRAPHICS (6/04)