Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

Source: Google Consumer Barometer

TRAVEL WEBSITES

Agoda.com Expedia.co.uk Lastminute.com Travel.yahoo.com

Airbnb.com Expedia.com Makemytrip.com Travelocity.com

Booking.com Farecompare.com Onetravel.com Travelzoo.com

Bookingbuddy.com Flightstats.com Orbitz.com TripAdvisor.ca

Cheapoair.com Flightwise.com Priceline.com TripAdvisor.co.uk

CheapTickets.com HomeAway.com Qunar.com TripAdvisor.com

Cleartrip.com Hotelreservations.com Skyscanner.com Vacationrentals.com

Continental.com Hotels.com Skyscanner.net VRBO.com

Ctrip.com Hotelurbano.com Thomascook.com Yatra.com

Decolar.com Hotwire.com Thomson.co.uk

Expedia.ca Kayak.com Trails.com

CPM range from $5 to $15

TOP NZ SITES - NEWS SITES

CPM Range from $2 to $15

Site Potential Impressions Uniques

dailymail.co.uk 15,490,271,232 123,974,144

cnn.com 7,207,505,408 63,328,820

huffingtonpost.com 4,091,150,848 47,291,372

yahoo.com 3,869,889,536 65,105,788

weather.com 3,760,833,024 73,484,320

accuweather.com 3,572,869,376 141,387,968

nzherald.co.nz 2,409,905,408 5,124,985

stuff.co.nz 2,326,492,160 15,415,838

forbes.com 1,958,469,248 52,740,600

theguardian.com 1,912,063,232 32,149,832

mirror.co.uk 1,775,365,888 28,796,504

news.com.au 1,687,471,104 15,557,595

nytimes.com 1,455,684,352 65,055,584

bbc.com 1,428,120,960 42,912,100

usatoday.com 1,395,102,848 55,371,704

espn.go.com 1,389,206,784 48,685,668

usmagazine.com 1,365,075,968 30,835,114

investopedia.com 1,041,233,408 15,839,965

moneycontrol.com 1,001,470,592 6,128,953

washingtonpost.com 862,709,120 53,172,540

TOP NZ SITES - GENERAL SITES

CPM Range from $2 to $15

Site Potential Impressions Uniques

youtube.com 36,465,400 496,945

trademe.co.nz 76,049,856 422,390

stuff.co.nz 38,771,288 321,530

facebook.com 102,160,536 287,567

metservice.com 9,580,937 277,516

apple.com 37,913,848 266,993

itunes.apple.com 37,912,220 266,993

nzherald.co.nz 10,891,653 245,350

google.com 32,264,160 228,711

play.google.com 32,241,662 224,904

about.com 3,308,336 142,736

msn.com 11,987,816 142,051

nz.msn.com 9,130,914 132,726

diply.com 3,689,878 124,343

dailymail.co.uk 9,048,575 124,214

outlook.com 8,178,428 118,697

tvnz.co.nz 1,031,788 114,163

wikihow.com 733,356 107,789

CONTEXTUAL

CPM Range from $5 to $10

Category Potential Impressions Uniques

/Travel 191,077,152 4,201,538

/Travel/Tourist Destinations 41,048,264 1,498,878

/Travel/Air Travel 34,384,540 1,304,556

/Travel/Hotels & Accommodations 33,086,914 988,073

/Travel/Travel Agencies & Services 23,057,794 762,228

/Travel/Tourist Destinations/Beaches & Islands 9,359,069 534,885

/Travel/Travel Guides & Travelogues 6,105,569 348,606

/Travel/Bus & Rail 3,707,757 271,014

/Travel/Tourist Destinations/Historical Sites & Buildings 6,048,509 265,411

/Travel/Tourist Destinations/Theme Parks 3,508,047 232,689

/Travel/Tourist Destinations/Mountain & Ski Resorts 2,214,654 141,709

/Travel/Cruises & Charters 2,303,495 121,349

/Travel/Specialty Travel 1,511,025 98,251

CONTEXTUAL

CPM Range from $5 to $10

Category Potential Impressions Uniques

/Travel/Car Rental & Taxi Services 672,018 97,994

/Travel/Luggage & Travel Accessories 1,363,884 95,984

/Travel/Tourist Destinations/Regional Parks & Gardens 1,216,271 89,824

/Travel/Tourist Destinations/Zoos-Aquariums-Preserves 1,452,939 80,885

/Travel/Tourist Destinations/Lakes & Rivers 2,278,087 79,174

/Travel/Travel Agencies & Services/Vacation Offers 962,880 52,397

/Travel/Specialty Travel/Adventure Travel 496,090 49,061

/Travel/Air Travel/Airport Parking & Transportation 240,773 37,555

/Travel/Specialty Travel/Sightseeing Tours 468,500 18,906

/Travel/Carpooling & Vehicle Sharing 100,176 12,874

/Travel/Specialty Travel/Ecotourism 19,333 2,694

/Travel/Specialty Travel/Vineyards & Wine Tourism 13,602 2,267

/Travel/Travel Agencies & Services/Tourist Boards & Visitor Centers 14,799 1,796

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3RD PARTY DATA

User List User List TypePotential

ImpressionsUniques

eXelate » Interest » General Interest » Travel Enthusiasts Third Party 5,860,242 57,379

eXelate » Intent » Travel Third Party 5,130,340 51,183

eXelate » Intent » Travel » Destination » North America » US Third Party 3,795,961 43,260

eXelate » Nielsen » Technology Behaviors » Travel For Work Once or More/Month Third Party 3,153,444 41,269

eXelate » Intent » Travel » Destination » North America » US » Nevada » Las Vegas LAS Third Party 3,045,631 30,079

eXelate » Intent » Propensity » Travel » International Third Party 3,033,877 29,440

eXelate » Intent » Propensity » Travel » Exotic Destination Third Party 2,926,215 27,563

Epsilon » Travel » Likely Cruise Travelers » Highly Likely Third Party 2,617,048 9,538

eXelate » Intent » Travel » Destination » Caribbean Third Party 2,354,859 25,610

eXelate » Intent » Travel » Flights Third Party 2,028,080 16,335

eXelate » Intent » Travel » Vaction Types » Family Trips Third Party 1,492,849 18,663

eXelate » Neustar AdAdvisor » Travel » Theme Parks » Visit Disneyland California (Last 12M) Third Party 538,948 9,988

Data CPM cost range: $2 to $8

FACEBOOK

Option 1: Air Travel

• who live in New Zealand

• between the ages of 22 to 64 and more

• who like Air travel

Users Bid CPM

740,000 $4.70

Option 2: Travel

• who live in New Zealand

• between the ages of 22 to 64 and more

• Who like Adventure travel, Vacations, Air travel, Tourism

Users Bid CPM

990,000 $6

Option 3: Newlyweds

• who live in New Zealand

• between the ages of 22 to 64 and more

• Life events : Newlywed (1 year), Newlywed (6 months)

Users Bid CPM

51,000 $7

Option 4: Away from Home/Family

• who live in New Zealand

• between the ages of 22 to 64 and more

• Life events : Long distance relationship, Away from hometown, Away from family

Users Bid CPM

220,000 $4

Thank youHope you have a safe flight...