Sourcing on Facebook Access 2 Billion Possible Candidates

PRESENTED BY

Moore eSSentials

Don’t ever be this person

Don’t spend time getting likes.

GETRESULTS

Moore eSSentials

Jason Thibeault Tricia Tamkin

Four Ways to Identify Candidates

on Facebook

Content Marketing• Effective

• Time consuming

• Best outsourced to Haley Marketing

• (Haley Marketing Digital Dominance promotion ends July 31st)

Organic Relationships• Effective

• Time Consuming

• Free

Paid Advertising• Effective

• Expensive

• Hard to learn

Direct Sourcing• Effective

• Harder

• Free

ORGANIC RELATIONSHIPS

There’s a Facebook Group

for that.

Facebook Groups

• Groups make it easy for people with similar interests to connect on Facebook

• When you post in a closed group, it only shows up for other people in that group

• Your friends do not see your closed group posts unless they are also in the group

• When you post in a public group it is visible and searchable for everyone

Finding Appropriate

Groups

• Search on your topic in Graph Search

• Click Groups in the Sub-Navigation

• Evaluate based on number of members

• Search many different variations

• You’re only limited by your own creativity

Job Groups

• Search Location and Jobs

• Join Public Groups

• Request to join Closed Groups

• Search major cities and suburbs

Industry & Job Groups

• Search Industry and Jobs

• Join Public Groups

• Request to join Closed Groups

• Try many variations

Skill Only Groups

• Search for skills related to your job requirement

• Join Public Groups

• Request to join Closed Groups

• Try many variations

Neighborhood Groups

Search by geography and each of the following:

• Garage Sale• Parents• Moms• Community

Sample

Group Etiquette

1. Spend 15 minutes per day for a couple weeks liking and commenting on posts

2. Thank in advance when you post and ask admin to delete if necessary

3. Don’t post right away or ask for referrals

4. Build familiarity and make yourself known

PAID ADVERTISING

Steps to Effective Paid Ads

Select Image

• Best images relate to the industry your candidate works

• Images can’t have more than 20% text

• Images with people in them produce better results

• Don’t use a false play button

• Use your own logo, not a client’s logo, even with an exclusive

Write Copy

• Two types: Actual ad copy and job description copy

• Nothing deceptive or implying anything false

• Include link to landing page in text and link the image

• Compensation and benefits in the ad summary

• “I don’t need a resume” in the body of the job description

Build Page

• This is the tricky part. You’ll need a software provider or vendor

• Must provide the job advertisement to the candidate

• Must give them a place to enter their contact information and write you a message

• Focus on what’s important to them and not on the job requirement

Sample Landing Page

Include:

• Company logo

• Attention grab

• Scroll down for job

• Name (mandatory)

• Email (mandatory)

• Phone number

• Message

• Job Title

• All Above the Fold

Sample Landing Page

Notes:

• Don’t use bullets

• No need for a resume

• Ask them to tell you why they want the job

• Show personality

• Not a typical job posting. Sell it.

DIRECT SOURCING

Search Capabilities

LikesSkills

EmployerEducation

GroupsGeography

Facebook Fans

By LikesFans of clients or competitors

Fans of specific locations

Fans of publications

Fans of topics

Fans of specific memes

Fans of conferences

SEARCH BY ASSOCIATIONS

Who Likes an Association

on Facebook?

Find the Exact People

1. Start from Google

2. Search for an Association

3. Right click FB icon

4. Open in a new tab

5. Search on the name of the group

6. Click the search button again

7. Click to Pages

8. Click the # like this

Special OfferOnly through Haley

Marketing

Tap Into 2 Billion Active Users

• Direct Sourcing of Candidates

• Find exactly the people you need to fill your jobs

• Identify candidates based on their likes, employers, education and certifications

• The best resource for finding clerical, skilled trades, nurses, drivers, and all those people that don’t have another online presence

Structure of Facebook Fuel for Staffing

• On Demand Training

• Monthly Live Programs

• Private Academy

• Workbook & Key

• Lifetime support

• August 1st Launch

Because of Haley Marketing, your investment is less than the cost to have your lawn cut weekly. For your entire office.

What Should I Do Now?

go.mooreessentials.com/haley

Questions?

THANK YOU

tricia@mooreessentials.comjason@mooreessentials.com

www.facebook.com/MooreeSSentialsTraining

630.830.3000