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The South End market is booming. In fact, with 37% more sales and prices up 8% over Quarter 2 last year, the South End just had it’s strongest 2 nd quarter since 2007. Why? As buyers came back to the market, sellers rushed to meet demand but fell short – 4% fewer listings came on market this quarter. With some listings sold in as little as one day, we saw many disappointed buyers who never had a chance to bid. Market surges to four year high SUMMER 2010 Median South End sale prices Visit us: InRealtyInc.com Call us: 617-265-3500 Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston Total number of South End sales in sight South End The South End’s only village real estate report

South End Real Estate Market InSight Report (OLD)

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The South End isn’t one, homogeneous neighborhood – it’s a collection of distinct and unique urban villages. That’s why our proprietary Intra-market Reporting is different than typical real estate reports. We look inside each market to uncover the nano-trends that escape broader analysis. Our agents study buyer patterns within the South End and cross-check these trends with quarterly sales data.

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The South End market is booming.

In fact, with 37% more sales and prices up 8%over Quarter 2 last year, the South End just hadit’s strongest 2nd quarter since 2007.

Why?

As buyers came back to the market, sellersrushed to meet demand but fell short – 4% fewerlistings came on market this quarter.

With some listings sold in as little as one day, wesaw many disappointed buyers who never had achance to bid.

Market surges to four year high

SUMMER 2010

Median South End sale prices

Visit us: InRealtyInc.com Call us: 617-265-3500

Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston

Total number of South End sales

in sight South EndThe South End’s only village real estate report

One neighborhood, fourteen villages.

The South End isn’t one, homogeneous neighborhood – it’s a collection of distinct and unique urban villages. That’s why our proprietary Intra-market Reporting is differentthan typical real estate reports.

We look inside each market to uncover thenano-trends that escape broader analysis.Our agents study buyer patterns within theSouth End and cross-check these trends withquarterly sales data.

“The Golden Triangle” Fronting the Back Bay, thisarea features some of thehighest values in the SouthEnd. In addition to brown-stones, the housing stockincludes some of the SouthEnd’s most luxurious newdevelopments.

“Columbus North”The streets and housingstock in this village closelymimic those in the BackBay, with several singlefamily homes nestledamong converted condo-minium brownstones.

“Columbus South”This village is similar tothe look and feel of the neighboring streets to thenorth, yet offers buyers better value for theirmoney.

“South End Central” The name says it all. This isthe heart of the South End,with brick-lined streetsand a large collection ofquintessential, VictorianSouth End brownstones.

“South End South”Similar to South End Central, this is a stablearea with potential forlong-term growth. Thehousing stock here provides greater value tobuyers and more investment opportunities.

“SoWa” One of Boston’s greatesturban success stories, thelively and eclectic SoWaloft district arose from asea of under-utilized andvacant warehouse buildings.

“Eight Streets”This village features directaccess to the bustle ofTremont Street’s Restau-rant Row, but on quiet,brick-lined streets. BostonMagazine named WalthamStreet one of the beststreets to live in the state.

“Easties”Home to Boston MedicalCenter, this area featuressome of the best values inthe South End. In additionto a great place to live, themedical students and staffprovide a steady pool ofrenters to investors.

“The Squares”This village is home to theSouth End’s most-historicparks – Worcester, Black-stone and FranklinSquares. The Penmark is anew, luxury developmentthat has helped to redefinethis historic area.

“The Bookend” This village stretchesalong the southwesternedge of Massachusetts Avenue. Handsome brownstones and larger,Victorian-era apartmenthouses offer investors andbuyers some of the bestvalues in the South End.

Castle Square, Villa Victoria, Cathedral and the Boston Medical Centercampus do not offer for-sale housing options.

Quarterly snapshot:

Sales: 17 closed

Highest: $1,975,000

Lowest: $325,000

Average: $770,103

Q2 Average Values by Village

Quarterly snapshot:

Sales: 5 closed

Highest: $479,000

Lowest: $285,000

Average: $374,500

Quarterly snapshot:

Sales: 16 closed

Highest: $1,300,000

Lowest: $354,000

Average: $647,719

Quarterly snapshot:

Sales: 4 closed

Highest: $655,000

Lowest: $379,000

Average: $506,125

Quarterly snapshot:

Sales: 35 closed

Highest: $2,725,000

Lowest: $160,000

Average: $789,040

Quarterly snapshot:

Sales: 38 closed

Highest: $2,000,000

Lowest: $275,900

Average: $819,702

Quarterly snapshot:

Sales: 34 closed

Highest: $1,537,500

Lowest: $280,000

Average: $574,293

Quarterly snapshot:

Sales: 34 closed

Highest: $2,500,000

Lowest: $220,500

Average: $726,214

Quarterly snapshot:

Sales: 7 closed

Highest: $1,687,500

Lowest: $425,000

Average: $762,093

Quarterly snapshot:

Sales: 1 closed

Highest: $950,000

Lowest: $950,000

Average: $950,000

Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston

Visit us: InRealtyInc.com Call us: 617-265-3500

Printed on recycled paper.

More For Sellers

- Free in-house staging - Credit card payments - Professional photos- Enhanced online

listings

More for the South End.

More For Buyers

- Cash back at closing- Intra-market

statistics- Paperless

transactions- Design consultation

More For Owners

- Online Reporting - Guaranteed postings- Enhanced listings- Award-winning staff- 24-hour, on-call

service

More For Renters

- Credit cards for deposits & fees

- Sortable listings- More pictures

per listing- More no-fee

options

At In Realty, we’ve built our success by offering more services, embracing newtechnology and providing market-leading knowledge and insight. In a marketcrowded with nationally-branded sales mills, our local, boutique approach tocustomer service is as unique as the South End itself.

Visit us: InRealtyInc.com Call us: 617-265-3500

Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston

Justin is one of Boston’s leading real estate agents,widely recognized for his use of new technologies andservices to assist his clients.Boston Magazine recentlynamed him one of Boston’sTop Ten “Power Brokers.”

Over a decade, Chris hassold more than $85M of realestate and averaged 30+transactions per year, making him one of the city’stop agents. With this experi-ence, he now leads others asour Director of Boston Sales.

Prior to her real estate career, Nadine analyzed rawdata at a Fortune 500 firm touncover and report salestrends. Today, she uses herstatistical skills to create ourIntra-market Reportsthroughout Greater Boston.

Justin Green, Owner & Broker Chris Poulos, Director of Boston Sales

More knowledge. Meet the South End Intra-market reporting team: Nadine Fallon, Statistical Analyst/Broker

Ed DesiletsJP/Roslindale Manager

Dave GaviglioSales & Rentals

Jamie IacoiSales & Rentals

Brian LeveroneDirector of PropertyManagement

Mike PanagakoMarketing Director

Lauren McNeilRentals

Eric GaudetRentals