South Tampa - Vol. 1, Issue 1, June 2015

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Welcome to the South Tampa Neighborhood News & Lifestyles!By Alexis Selby

For over 22 years our family haspublished some of the highest quality,community specific magazines in thebay area, each tailored and distributedto their own unique community. Withthe addition of this publication, we areso excited to announce that our familynow has 7 magazines, reaching over130,000 mailboxes in Trinity, EastLake, Odessa/ Lutz / Land O’ Lakes,Westchase, Carrollwood, New Tampaand now South Tampa!

As publishers of the South TampaNeighborhood News & Lifestyles, myhusband Matthew Selby, who is alsopublisher of the New Tampa Lifestylesand Carrollwood Area NeighborhoodNews & Lifestyles, and his cousinJared Nager, have partnered up tobring South Tampa this all-encom-passing community magazine, unlikeanything this area has had before!

By offering unprecedented colorand glossy ads and providing in-depth,personal articles about fabulous busi-nesses and events in your own back-yard, for over two decades theNeighborhood News & Lifestyles has

been keeping the community in-formed and helping local businessesgrow and expand with our “hyper-local” publication. Both Jared andMatthew are excited for the opportu-nity to bring their magazine to theSouth Tampa market and expand thewell-known Neighborhood News &Lifestyles brand originally founded byMatthew’s father Tim Selby to yet an-other exceptional area.

“I am so proud of my son and mynephew for teaming up and expandingour family business,” says Tim Selby,publisher of the Trinity, East Lake,Oddessa/Lutz/Land O’ Lakes, andWestchase Neighborhood News &Lifestyles.

The South Tampa NeighborhoodNews & Lifestyles will be blanketmailed on a monthly basis to the resi-dences of South Tampa to zip codes33606, 33609, 33611, 33616 and33629, directly reaching more than20,000 homes and businesses a month.

We put out a quality product thatyour neighbors can't wait to receiveand read! We are so excited to bringthis magazine to your area because weknow what we can do as a team to

highlight the very best things thatyour community has to offer and helpout our local businesses by gettingpeople excited about “buying localand shopping small business”.

Every community has it’s ownstory to tell, and because of this wedon’t publish one giant magazinereaching all the areas of our distribu-

tion with the same content. From anadvertising standpoint, the Bay area ishuge and it just wouldn’t make awhole lot of sense for a mom and popsandwich shop here in South Tampato advertise in something far outsidetheir target area or market. It would

Publishers Matthew Selby (L) and Jared Nager (R) and Editor Alexis Selby

See “Welcome” on page 12.



Community Calendar & News Briefs

The Tampa BayBachelor Auction

Wednesday, June 10, 2015 at 6:00p.m. at the Tampa Theatre, located at711 N Franklin Street, Tampa,33602

SGE presents The Tampa BayBachelor Auction 2015, a benefitevent for the Breast Cancer ResearchFoundation, which will take place atthe historic Tampa Theatre for thefirst time and feature a headliningperformance by musical artist MattBellina.

As Tampa’s most exciting benefitevent, The Tampa Bay Bachelor Auc-tion merges elegance, excitement andentertainment into a theatrical dateauction-style spectacle. Sure to packthe house, this year’s show will be

hosted by local personality TrentMitchell and features a stacked rosterthe Bay area’s most enticing bachelors– ranging from athletes to servicemen, and everything in between.

Each of the 30 eligible bachelors –who range in age from 21-49 – comeswith his own customized date packagefrom Tampa-based sponsors, whichspans from dinner and drinks to jet ski-ing for two. The evening will also in-clude musical performances, bachelorprofiles and a Breast Cancer ResearchFoundation Tribute, as well as give-aways and raffle prizes from local spon-sors available to all in attendance.

This year’s Tampa Bay BachelorAuction proudly benefits the BreastCancer Research Foundation.

Advance-sale tickets are $25 at

the Tampa Theatre Box Office and$29 online (all fees included) throughJune 9. Day-of tickets are $33 at theBox Office and $37.50 online. Thereis also a discounted student ticketavailable for $15 at the Box Officeonly after 5:00pm the day of the showwith valid student ID (limit one dis-counted ticket per ID.)

Doors open at 6 p.m.Even if you are not com-

ing to buy a guy, come for agreat, exciting show and tobenefit the Breast Cancer Re-search Foundation.

Connecting SouthTampa with Square1Burgers & Bar

Wednesday, June 10from 5:30p.m. – 7:30 p.m. atSquare1 Burgers and Bar,located at 3701 HendersonBlvd. in Tampa.

Join the South TampaChamber of Commerce fortheir monthly networkingmeeting, this month to beheld at Square1 Burgers and Bar!

To register please visitbusiness.southtampachamber.org/events

Connecting South Tampa! is heldeach month on the 2nd Wednesdayfrom 5:30-7:00 p.m.

If you are interested in hostingone of their networking events,please contact the Chamber office at(813) 637-0156 [email protected]

See “Calendar/Briefs” on page 8.



Room Full of ReferralsThursday, June 11 from 5:30 p.m.

– 9:00 p.m. at Sons of Italy, located at3315 W. Lemon St, Tampa 33609

Can you imagine the day youwalk into a room full of people andknow exactly how to gain referrals foryour business?

At this valuable workshop youwill learn what conversation to startand with whom, how to develop thatparticular relationship, define specificways to motivate these individuals, andeven speak their language. When youlearn how to accomplish this, you cando all of these in 90 seconds or less!You are not walking into a room fullof people when you go to networkingevents, you are walking into a RoomFull of Referrals.™ The real question is– do you know HOW to network forthem?

Join the Room Full of Referralsworkshop and learn how!5 p.m. – 5:45 p.m. – Networking/Food/ Sponsor Expo5:45 p.m. – 8:15 p.m. – Workshop 8:15 p.m. – 9 p.m. – Networking/Sponsor Expo

The workshop is $87, with anoptional dinner for $10 pp

RSVP is required for thisevent.

To secure your spot please signup online athttp://bit.ly/1F9KLbV.

Old McMicky's Farm FirstAnnual Tampa Bay ChildAdoption Education Day

Saturday, June 13Have you or someone you know

been considering starting or expand-ing your Family? There are manychildren right here in the Tampa Bayarea whom absolutely deserve andwant to be a part of a loving Family.

In one afternoon, let OldMcMicky’s Farm show you how easyit is to adopt, all of the support avail-

able both pre and post adoption, andthe amazing rewards of adoption andstarting or growing your Family.

Old McMicky’s Farm is bringingtogether key agencies and organiza-tions involved in Adoption so they canexplain the process in a brief, easy tounderstand Child Adoption EducationDay. Contributing agencies will in-clude Lead Agency – Eckerd Commu-nity Alternatives plus organizationsand agencies from Hillsborough,Pinellas and Pasco Counties represent-ing the Foster and Adoptive ParentAssociation, Adoption Support Serv-ices, Guardian Ad Litem, The HeartGallery, and The Children’s Home.Plus, best of all, you will get to hearfrom current adoptive parents andchildren about what it has meant tothem and brought to their lives

While the main focus of theChild Adoption Education Day isadoption, there are many ways youcan help Tampa Bay area children.

The Child Adoption EducationDay will be held on June 13. Chil-dren are welcome. For more infor-mation or to fill out the form toregister to attend this event, pleasevisit www.oldmcmickys.com/child-adoption-education-day/.


“Calendar/Briefs”Continued from page 5

Florida’s Children FirstAdvocacy Awards Receptionin Tampa Bay

Tuesday, June 16 from 5:30 p.m.to 7:30 p.m. at Shook Hardy & Bacon,located at 100 N Tampa Street, Suite2900, Tampa, 33602

Florida’s Children First will honorchild advocates in the Tampa Bay Areaat its annual fundraising and awardsevent. Grayson Kamm, news reporterfrom Channel 10 will be Master ofCeremonies. Community and businessleaders, and all other persons con-cerned about the future of Florida’schildren, especially abused, abandonedand neglected children and youth, willbe in attendance.

Honoring:

Pro Bono Counsel of the Year –Elizabeth L Hapner

Elizabeth Hapner has representedpoor children in Hillsborough Countyfor over 25 years. Increasing her com-mitment of time each year, she hasnow logged over two thousand probono hours since 1990. Ms. Hapnerbegan helping children as a pro bonoattorney for the Guardian ad LitemProgram, then became an AttorneyAd Litem in the Delinquency Divisionfor many years, where she representedchildren who arrived at court for theirhearings without a parent or guardian.Ms. Hapner has a distinguished recordof Florida Bar committee work thathas contributed to rule and lawchanges positively impacting the livesof Florida Children. In 2014, she wasthe recipient of the Thirteenth JudicialCircuit’s Outstanding Pro Bono Serv-ice by a Lawyer Award, and in 2015she received the Florida Bar Presi-dent’s Pro Bono Service Award for theThirteenth Judicial Circuit.

Foster & Adoptive Family –The Markowski Family

Katina began as a volunteer withThe Junior League of Tampa andthrough her volunteer work she sawfirst-hand the many children in fostercare without forever families. She, herhusband, Matt, and daughter, Penny,soon opened up their hearts and hometo a teenage boy living in foster care.“Q” quickly became family, and sinceQ’s adoption last year, the family hascontinued to make a difference by ad-vocating for other children in fostercare through continued volunteerwork with The Junior League ofTampa and The Children’s BoardHeart Gallery of Tampa Bay. TheMarkowski Family is what we dreamof for our children in foster care – aforever family that loves and supportseach other and makes a difference inthe lives of others!

Youth Advocate of the Year –Miranda Phillips

Miranda enter foster care at theage of 12, she was separated from onbrother who was later adopted. Mi-randa had multiple placements withonly 6 placements lasting longer thanthe 30 days and countless overnightplacements. Between the ages of 14-17 Miranda ran away often. Shestopped running at 17, obtained herGED and saved money for aging outof care. On her 18th birthday she wasso excited to be leaving foster care. Al-though Miranda did well on her ownthe first year, some unresolved issuescame to the surface at 19, she floun-dered again losing the motivation togo to school. Showing her resiliency,she refocused, started counseling,faced some of her issues and got backon track. Today, Miranda is an activemember of Florida Youth SHINE andplans to return to St. Petersburg Col-lege to finish her AA in sign languageinterpretation, then a Bachelor in deafstudies. She hopes to help deaf fosterchildren in the future.

RSVP by email to [email protected] or call (954)796-0860

You can also RSVP online atwww.floridaschildrenfirst.org

About Florida’s Children First: Florida’s Children First is a non-

profit organization dedicated to ad-vancing the rights of at-risk childrenand youth, especially those in fostercare. Uniquely positioned as Florida’s


premiere independent advocacy organ-ization, our mission is to seek full rep-resentation of children and youth andobtain meaningful and sustainable im-provement in Florida’s child servingsystems.

For more information aboutFlorida’s Children First contact LiaPaul at (954) 796-0860 [email protected].

Roll Call! War StoriesLuncheon

Wednesday, June 24, from 11:30a.m. – 12:30 p.m. at Grand CourtTampa, located at 4902 BayshoreBlvd. in Tampa.

You fought for our country andstood for our freedom. You answeredthe call of duty and gave selflessly forAmerica and the people of this nation.As a token of their gratitude, GrandCourt Tampa invites you to join them

every last Wednesday of each monthfor a savory hot meal and a chance toswap stories from World War II to thepresent. This will be a great time to re-connect with comrades and old friendsso make plans now to be there!

For reservations, call (813)835-4475 by the Monday beforeeach event.

Homebound Heroes ProvidesHomes to Heroes in ourLocal Community!

Homebound Heroes is a privatelyfunded, locally run, non-profit organi-zation dedicated to providing mort-gage free homes to returning warveterans who have served our country.The majorities of our returning heroessuffer from multiple levels of PTSDand have difficulty returning to a civil-ian lifestyle. Homebound Heroes was

created to help relieve the pressure ofmaking one of the biggest investmentsof their lives. By providing a house forthese brave veterans Homebound He-roes can help them adapt to their nextmission of succeeding in America andturning their new house into a home.

Homebound Heroes is com-mitted to ensuring that over 90% ofall received donations goes directlytowards providing mortgage freehousing for our veterans. For moreinformation or to donate please call(727) 638-4418, email [email protected] or visitwww.homeboundheroes.com.


By Alexis Selby

Living in Tampa Bay, chancesare you have heard of the Dr. Lan-don, and it’s not just because of hisextraordinary work as a plastic sur-geon. I’m sure it is also, in part, dueto his and Cheryl’s continuous dedi-cation and support to helping thosein need, both locally and throughoutthe World. Through their LandonOutreach Foundation, the Landonshave helped thousands upon thou-sands of underprivileged individualsand families, whether it be from theirlocal fundraisers and events, or theiryearly mission trips.

The Landons recently sponsoredtwo events this, one to benefit theChildren’s Cancer Center of Tampaand the other, which benefitted theSalvation Army Domestic ViolenceShelter. Cheryl is also currently work-

ing on giving toys to some of the kidsin the local school systems that are inneed. “Our goal is help those who areless fortunate than us,” says Cheryl.“It doesn’t matter who it is, we try tohelp everyone we can.”

In addition to their fundraisingevents, every time that someonebooks a surgery, the deposit for thesurgery, as well as the consultationfee, goes towards the Landon Out-reach Foundation. This benefits boththe patients and the community, aspatients can use this $295, whichthey would’ve had to pay anyways, asa tax deduction, and the money goestowards helping out underprivilegedin the community.

For the past several years, theLandons, through their Landon Out-reach Foundation, have traveled toHaiti to provide much needed medicalcare to children and families in need.

Landon OutreachFoundation, Inc.

Brining their own medical supplies, aswell as donations of clothes, toys andother items, the Landons have helpedso many on these medical missionstrips and truly are making a differencein the lives of those they help. The ini-tiative to help has surely been passedthrough the family, as their son anddaughter, who are both EMTs, camewith them on their previous trip.

The Landons travel to Haitiyearly, so if you would like to donate

clothes, toys or other items please con-tact Cheryl at (727) 376-3999 so youcan make arrangements as to where todrop off your charitable donations.

The Landon’s truly are such re-markable people. From changingsomeone’s life in the operating room,to the difference they have made inthe community, the Landon’s positiveimpact and selfless giving will alwaysbe remembered by the thousands ofpeople whose lives they have helped!

For the past several years, Dr. Bruce and Cheryl Landon, through their Lan-don Outreach Foundation, have traveled to Haiti to provide much needed

medical care to children and families in need!



be a complete waste of money, consid-ering most small businesses do the vastmajority of their business in a 5-mile ra-dius of their location. While my familyand I do have 6 other magazinesmailed to Carrollwood,Odessa/Lutz/Land O’ Lakes, Trinity,Westchase, Eastlake and New Tampa,only a handful of businesses cross ad-vertise into multiple zones because theyserve a number of areas across the bay.

We understand that you may al-ready have an HOA or other type ofpublication that you receive in yourmailbox. That’s great, and we aren’there to replace anything you already re-ceive. As a South Tampa resident, yousimply have more options now. I trustyou will understand and feel the differ-ence between what we provide thecommunity and what other publica-tions distribute, but I still want to takea moment to explain in better detailwhat makes us who we are.

First and foremost, you will neverfind any type of negative news in ourmagazine. Some refer to this as “hardnews” and we strongly believe it has noplace in a community-oriented maga-zine, especially when the content isclose to 2 weeks old, if not older, by

the time the magazine lands in yourmailbox. It’s 2015 and with the inter-net and social media outlets such asFacebook and Twitter you can get allthe gloom and doom your heart desiresin real time, literally up to the second ifyou’re so inclined. Not to mention,I’m sure you, as a reader, could careless about what my opinion as an editoris on a news subject you’ve alreadyheard about.

On the other hand, in our maga-zine you will receive plenty of commu-nity-specific news and local informationnot only about South Tampa, butnearby areas as well. Even thoughSouth Tampa offers plenty of entertain-ment, there is plenty to do within driv-ing distance and local neighboringareas.

An aspect of our magazine that wetake extra special time with is our abilityto spotlight local businesses in a waythat others can’t. Through the use ofbusiness features, we tell the stories oflocal businesses to the community in a“word of mouth fashion.” We feel thatif business owners were just able to telltheir stories to the entire area, theywould have a lot more customers! Wedon’t do simple advertorials, where anadvertiser can pay to write their own ar-ticle about how they are the best. In-stead, we send out one of our writers todo a full interview with each local busi-

ness and highlight the very best thatbusiness has to offer so that you, thereader, can make an informed decisionabout spending money with them ornot. What Our Advertisers Say

Over the years we have coveredseveral events hosted at Landon PlasticSurgery in Trinity. Cheryl Landon, ofLandon Plastic Surgery and The SpaBoutique, writes, “We have been adver-tising in the Neighborhood News &Lifestyles in all six of their publicationsfor as long as they have been around.The paper has been vital in helping toestablish and maintain our practice’sidentity in the community.”

“I have advertised my orthodon-tics practice with Trinity Area Neigh-borhood News & Lifestyles from almostthe beginning of circulation,” states Dr.Jeremy Albert of Albert Family Ortho-dontics. “To me, it’s not only a greatpaper to read to know what is going onin the community I practice in, but it’salso a great way to reach new potentialpatients in our community. The staff isgreat to work with and they help medesign attractive advertising that works.It is advertising that is worth it!”

“We have been open about fiveyears now and we have tried every pub-lication around and the best results byfar we have gotten are with the Neigh-borhood News & Lifestyles,” states

James Maggiolo, owner of OdessaAnytime Fitness. “We are very pleasedwith the Neighborhood News & Lifet-syles. Our phone calls went up 25 to 30percent after our first article came out.We are extremely happy. They are theonly publication we deal with now andthe only publication we feel we need todeal with.”

Bruce Boore of Hattie’s Café &Beanery in Lutz says, “The first monthI started advertising, every person thatwalked through my doors mentionedmy ad in the Carrollwood Neighbor-hood News & Lifestyles and when thearticle ran we had a line around thebuilding and completely sold out offood. It was unbelievable! I immedi-ately got on the phone with my foodsupplier and had to have an emergencyshipment delivered. I am very, verypleased with my results.”

Throughout our 7 magazines wehave hundreds of advertisers, each mar-keting something different and unique,yet all with one thing in common- theyhave achieved success and exceptionalresults by using the NeighborhoodNews & Lifestyles.

If you are looking to grow yourbusiness and want a cost-effective wayto reach new customers in your localcommunity, The Neighborhood News& Lifestyles is the way to go. Whenyou choose Neighborhood News &

“Welcome”Continued from page 3


Lifestyles you will receive professionalservice and a quality product that willget your business booming.

Each month we will focus on sev-eral businesses that serve in your area.Additionally, our dining features willgive you such delicious descriptions ofsome of the wonderful fare offered atarea restaurants that your mouth mayactually water in anticipation of the de-lectable dishes described.

In our publication we will also beincluding a Community Calendar. Weask that you please email your upcom-ing events, with photos attached (if ap-plicable) to myself, Alexis Selby, [email protected]. Keep inmind that we are a once-a-month pub-lication and remember to send in yourcommunity calendar items well in ad-vance of the actual date so that we canbe sure to include them. If you knowof any important community eventsthat your neighbors would enjoy read-ing about please let us know. Our com-munity calendar has proven to be anexcellent way to publicize local eventsand we receive many kind commentsand thanks from our readers who havegotten a great turnout after their freemention in the community calendar.

We also have a section for Com-munity News Briefs, featuring briefcommunity-related news and events,much of which is sent in to us by our

readers and advertisers.We like to get the community ex-

cited about shopping local, becausethe local economy is what makes ourcommunity thrive. Matthew says, “Myfamily and I have a passion for smallbusiness that started back for me whenI was in elementary school. Since Icould remember my father took me towork with him on days school wasn’tin session. I shadowed him on ap-pointments and got to listen to busi-ness owner’s stories first hand. Evenfrom a very young age, their stories in-spired me and I knew one day Iwanted to do exactly what my dad did.In fact, when I was in elementaryschool I remember grabbing a stack ofmy dad’s business cards and pencilingin my name next to his, then handingthem out to classmates. Over eightyears ago I started working for my dadand since then my wife and I havestarted our own publications in Car-rollwood, and New Tampa and havenow teamed up with my cousin Jaredto come to South Tampa becauseSouth Tampa isn’t just a city, it’s a spe-cial community and our goal is tobring the community together andturn it into one big neighborhood.Welcome to South Tampa Neighbor-hood News & Lifestyles!”



Documents

South Tampa - Vol. 1, Issue 1, June 2015