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Public Health Institute 14-10306 Goal: Ensure a smooth transition and transfer of knowledge from the Public Health Institute staff to the California Department of Public Health, Nutrition Education and Obesity Prevention Branch State civil service staff for select services. Objective 1: Beginning October 1, 2014, through September 30, 2015, under the direction of and in partnership with the Nutrition Education and Obesity Prevention Branch staff, Public Health Institute staff will transition subject matter knowledge and information by: providing a maximum of 1,500 hours of technical assistance and developing, as specified in the scope of work: guides, toolkits, programmatic resources, print materials, trainings, reports and support the continuation of selected activities. Page 3 of 28 CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist; PHI = Public Health Institute Functional Area Major Tasks and Activities Completion Date Performance Measure and/or Deliverables Responsible Entity (PHI Classification) General Deliverables 1. Within each functional area, Public Health Institute (PHI) staff, will work in conjunction with designated Nutrition Education and Obesity Prevention Branch (NEOPB) staff to obtain information of needs and provide finalized scope of work deliverables. PHI will provide up to three rounds of edits to all documents. NEOPB will send finalized documents through the California Department of Public Health (CDPH) approval processes. In order to ensure deliverable finalization within the three rounds of edits for the toolkits (activity 9a), guides (activities 9b, 10, and 12), and train-the-trainer modules (activity 15), NEOPB and PHI will approach the deliverables using an agreed upon work order format to ensure timelines are met, and agreed upon template layout is used. Initial drafts submitted to the CDPH NEOPB will be thoroughly proofread by PHI for spelling and grammar, and formatting issues. 09/30/2015 Written approval of all contract deliverables; original files including, art files of all deliverables in native format and font files with any linked files for photographs and clip art; the original signed photo releases (if applicable), and/or photo usage agreement forms. PD I PD III CPS III PA III MM II

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  • Public Health Institute 14-10306

    Goal: Ensure a smooth transition and transfer of knowledge from the Public Health Institute staff to the California Department of

    Public Health, Nutrition Education and Obesity Prevention Branch State civil service staff for select services.

    Objective 1: Beginning October 1, 2014, through September 30, 2015, under the direction of and in partnership with the Nutrition

    Education and Obesity Prevention Branch staff, Public Health Institute staff will transition subject matter knowledge and information

    by: providing a maximum of 1,500 hours of technical assistance and developing, as specified in the scope of work: guides, toolkits,

    programmatic resources, print materials, trainings, reports and support the continuation of selected activities.

    Page 3 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    General Deliverables

    1. Within each functional area, Public Health Institute (PHI) staff, will work in conjunction with designated Nutrition Education and Obesity Prevention Branch (NEOPB) staff to obtain information of needs and provide finalized scope of work deliverables. PHI will provide up to three rounds of edits to all documents. NEOPB will send finalized documents through the California Department of Public Health (CDPH) approval processes.

    In order to ensure deliverable finalization within the three rounds of edits for the toolkits (activity 9a), guides (activities 9b, 10, and 12), and train-the-trainer modules (activity 15), NEOPB and PHI will approach the deliverables using an agreed upon work order format to ensure timelines are met, and agreed upon template layout is used. Initial drafts submitted to the CDPH NEOPB will be thoroughly proofread by PHI for spelling and grammar, and formatting issues.

    09/30/2015 Written approval of all contract deliverables; original files including, art files of all deliverables in native format and font files with any linked files for photographs and clip art; the original signed photo releases (if applicable), and/or photo usage agreement forms.

    PD I

    PD III

    CPS III

    PA III

    MM II

  • Public Health Institute 14-10386

    Page 4 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    NEOPB will provide consolidated Branch edits for each round of review.

    General: Meetings

    2. As needed to complete contract deliverables, assigned PHI staff will participate in NEOPB, Section, work group and/or other team meetings, teleconferences, webinars, trainings and conferences; this includes in-person or via phone. In-person, onsite meetings at the CDPH offices in Sacramento will be no more than twice per month with PHI unit leads. Include NEOPB staff in formative discussions for scope of work deliverables.

    09/30/2015 Technical Assistance log. PD I

    PD II

    PD III

    MM III PA III

    General: Reporting

    3. Using the template provided by the NEOPB, PHI will submit monthly written status report updates to NEOPB leadership. Monthly updates shall address accomplishments, progress, and challenges. Provide and submit one mid-year progress report and one final report using the template provided by NEOPB. For the months where mid-year progress report or the final report are submitted no monthly update is required. Monthly face-to-face, in-person meetings with PHI Leads and NEOPB Leadership to check-in on scope of work items.

    09/30/2015

    Monthly Reports due on the 5

    th of

    the following month

    Mid-Year Progress

    Report due 4/5/2015

    Final Report due

    09/30/2015

    10 monthly written status reports; 1 mid-year written progress report with deliverables; and 1 final progress report with deliverables. 12 face-to-face, in-person leadership meetings are scheduled and conducted.

    PD I

    PD III

    PA III

    CPS III

  • Public Health Institute 14-10386

    Page 5 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    General: Reporting

    4. Support the submission of a minimum of 5 applications of evidence-based and practice-based developed obesity prevention approaches to include in the 2015/2016 United States Department of Agriculture Supplemental Nutrition Assistance Program-Education Toolkit.

    09/30/2015 Minimum of 5 completed resource summary applications.

    PD I PD II

    5. Create one print-ready designed summary table format that provides a snapshot view of all developed NEOPB interventions including, at minimum, indication of the evidence/practice base, target audience age, ethnicity, language, materials, and intervention settings.

    11/30/2014 Completed summary table.

    PD I

    PD II

    TA II

    General: Reporting

    6. Update the core recommendations to the Fruit, Vegetable, and Physical Activity Campaigns and Programs: Critical Analysis and Recommendations (August 22, 2013) for current interventions developed NEOPB. Using the structure of the initial document, add content for each of the following: Rethink Your Drink, Asian American Pacific Islander, Native American, and Physical Activity

    Integration.

    4/30/2015 Updated critical analysis and recommendations.

    RA III PA III PM MS III (2) MS IV

    General Work-Product Collaboration

    7. NEOPB will identify a system for document and work-product collaboration between the NEOPB and the PHI that is feasible for all major tasks and activities outlined in this scope of work. The PHI will use the system.

    09/30/2015 Document sharing process. PD III

    PA III

  • Public Health Institute 14-10386

    Page 6 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    General Technical Assistance

    8. Until new NEOPB staff is hired, work with local health department staff, local implementing agencies, and their contractors and mentor NEOPB staff in the implementation of priority/core elements of program activities:

    i. Program evaluation activities including, Impact/Outcome Evaluation, Communities of Excellence, Activity Tracking Form/Education and Administration Reporting System, and Reach, Effectiveness, Adoption, Implementation, and Maintenance, policy, system, and environmental change requirements;

    ii. Media, communications, website updates, materials, and public relations;

    iii. Policy and partnerships; iv. Trainings to address gaps identified by designated

    NEOPB Staff; and v. Reporting.

    03/31/2015 Technical Assistance log. RA III (2) RA IV RS I (2) RS II PD II MM II MM I (2) PA II MS III (2) CPS III CPS II

    Transition Resources for Local Programs:

    Intervention Implementation

    Toolkit

    9a. For each of the NEOP interventions listed below, develop all components of an Intervention Implementation Toolkit to be used by local health departments and local agencies to market and implement the specific intervention: Retail Program; Worksite Program; Latino Campaign; African American Campaign; Children & Youth: Power Play! (include

    Draft 1 1/1/2015

    Draft 2

    5/31/2015

    10 completed, graphically-designed print-ready electronic and hard-copy Intervention Implementation Toolkit with all identified components 10 recorded and archived webinars -

    PD I PD II MS II

  • Public Health Institute 14-10386

    Page 7 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Photovoice); Rethink Your Drink; Physical Activity Integration; Youth Engagement; Harvest of the Month (inclusive of farm to-fork, school, afterschool and preschool); and Champions for Change Statewide advertising campaign.

    Each Intervention Implementation Toolkit needs to include the following components:

    i. One-page overview document of how the intervention operates within each level of the Social Ecological Model, include examples;

    ii. Intervention one-page fact sheets appropriate for marketing to general public and decision-makers;

    iii. Implementation overview document, including keys to successful program implementation, and recommendations for addressing common obstacles;

    iv. PowerPoint presentation with speaker notes and talking points (appropriate for public audience);

    v. Recorded and archived webinar; vi. Local implementation guide; vii. List of resources, including list-servs and websites for

    promising practices and training resources; viii. Health Statistics fact sheets; ix. Success stories; x. Evaluation tools and information; and xi. Citation page of the intervention evidence-base

    including resources and online reference links, as well as specific campaign evaluations with findings.

    Final 8/31/2015

    High quality digital audio recording encoded as a 256Kbps MP3 file of webinar.

    MS III (2) MS IV (3) MM I MM II MM III TA II TA III RA III RA IV (3) PM (2) IS II (2) RS I (2) PC COS I

  • Public Health Institute 14-10386

    Page 8 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    xii. For Children & Youth only, develop a one-page intervention overview document and supporting PowerPoint presentation with speaker notes that detail the Youth to Career Pathways Project.

    CS

    Transition Resources for Local Programs:

    Staff Guide

    9b. For each of the NEOPB interventions and activities listed below, develop the following components of a Nutrition Education and Obesity Prevention Branch Staff Guide to serve as a tool to transfer knowledge: Retail Program; Worksite Program; Latino Campaign; African American Campaign; Power Play! (including Photovoice); Rethink Your Drink; Youth Engagement; Physical Activity Integration; Harvest of the Month (inclusive of farm to- fork, school, afterschool and preschool); Communities of Excellence; Research tools for NEOPB studies, including: Comprehensive Local Health Department Evaluation; Impact and Outcome Evaluation; and Activity Tracking Form and other reporting processes. Each Nutrition Education and Obesity Prevention Branch Staff Guide needs to include the following components:

    i. Responses to frequently asked questions of local health departments and intermediaries to support successful implementation;

    ii. List of internal and external meeting, workgroups, committees, and collaboratives which NEOPB staff should attend;

    Draft 1 03/31/2015

    Final

    06/30/2015

    12 completed, graphically-designed print-ready electronic and hard-copy Nutrition Education and Obesity Prevention Staff Guides that include components noted under the Major Tasks and Activities

    MS III MS IV (3) MM I MM II MM III TA III RA III (2) RA IV (2) PM (2) IS II (2) PD I PD II (2)

  • Public Health Institute 14-10386

    Page 9 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    iii. Print-ready crosswalk document identifying and showcasing Rethink Your Drink Campaign, Harvest of the Month, Communities of Excellence, and Physical Activity Integration can integrate and support the other interventions.

    iv. A comprehensive stand-alone materials index of English and Spanish-language materials that details the promotional and educational materials for each intervention with thumbnails, target audience and recommendations for use (catalog reference guide).

    RS I (2) PC COS I CS

    Transition Resources for Local Programs:

    Staff Guide

    10. Develop the following components of comprehensive Policy and Partnerships Staff Guide to serve as a tool to transfer knowledge.

    Policy and Partnerships Staff Guide components include:

    i. Index of resources, collaboratives, professional conferences and references that support and inform the functions and duties as previously carried out previously by PHI staff;

    ii. Partnership plan, CDPH partnership team membership, structure and charter, policy workgroup charter, policy trio team membership, structure;

    iii. Policy components should include a reference listing of online resources describing state and national legislative processes, timing and deadlines for state legislative process;

    Draft 1 01/31/2015

    Final

    06/30/2015

    Completed, graphically-designed print-ready electronic and hard-copy Policy and Partnerships Staff Guide that includes the components noted in the Major Tasks and Activities.

    CPS II CPS III RS II IS II

  • Public Health Institute 14-10386

    Page 10 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    iv. Recommendations for list-servs, websites and other resources used to monitor and track state and national policy relevant to obesity prevention; and

    v. A one-page overview for the policy, systems, and environmental (PSE) change Resource Guide, and Top 13 PSE Strategies; the one pager for the Top 13 PSE Strategies should describe the process used to identify and choose the Top 13 PSE Strategies, including resources consulted.

    Transition Resources for Local Programs:

    Media and Communications

    11. Develop a written and visual tutorial on the following processes:

    i. Accessing all materials in the online NEOPB Resource Library including a review of completed materials;

    ii. Social media posting; and iii. Spanish-language glossary and translation protocols for

    team developing Spanish language materials. Work with NEOPB staff to provide bi-annual updated content for Harvest of the Month, Champions for Change, Take Action, and the Nutrition Education and Obesity Prevention Branch website campaign and program website pages, including the online Communications Resource Library, any outdated materials and resources, contact information, and best practices.

    Draft 1 of Tutorial

    1/31/2015

    Final 4/30/2015

    Completed and updated web content, websites, and written and visual website tutorials

    MM I (2) MM II MS III (2) IS II

  • Public Health Institute 14-10386

    Page 11 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Media and Communications:

    Staff Guides

    12. For each of the items listed below, develop components of a comprehensive Nutrition Education and Obesity Prevention Branch Staff Guide to serve as a tool to transfer knowledge.

    a) Materials Development b) Advertising c) Public Relations

    a) Materials Development Staff Guide components include:

    i. Content outlining the process for materials development

    including, a checklist, use of appropriate photo/illustration, art, music, low literacy copywriting, translation, and print production;

    ii. Information related to pilot testing and evaluating materials; and

    iii. Flow charts structure with content for materials from concept to distribution including general timelines, State and Federal acknowledgements and logos, approvals, and review tools and nuances for various languages.

    iv. Protocol for evaluation of materials and resources. Research any USDA Evaluation guidelines on consumer and evidence-based standards for testing to ensure criteria are met.

    v. List of resources and references that support and inform the function and duties as carried out previously by PHI advertising staff, including recommendations for list-

    Draft 1 01/31/2015

    Final 06/30/2015

    3 completed, graphically-designed print-ready electronic and hard-copy Staff Guides that includes the components noted in the Major Tasks and Activities.

    PD II

    MM I (2)

    MM III MS II MS III IS II

  • Public Health Institute 14-10386

    Page 12 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    serves and websites for promising practices, training resources, and conferences.

    b) Advertising Staff Guide components include:

    i. Information on designated market areas, how to approve media placement by utilizing census tract data, accurate attribution statements, timeframes and processes for approvals;

    ii. Frequently asked questions and answers, and technical assistance provided to state funded partners; and

    iii. Include all English and Spanish language related documents.

    iv. A list of resources and references that support and inform the function and duties as carried out previously by PHI advertising staff, including recommendations for list-serves and websites for promising practices, training resources, and conferences.

    c) Public Relations Staff Guide components include:

    i. Tools and training materials to support NEOPB staff

    in leading train-the-trainer sessions to implement each signature campaigns and programs including: Latino, African American, Retail, Worksite, Power Play!, Harvest of the Month, Rethink Your Drink,

  • Public Health Institute 14-10386

    Page 13 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Communities of Excellence, and Youth Engagement;

    ii. Templates for all public relations activities, spokesperson training, timing for release to press materials, timeframes and processes for approvals;

    iii. Frequently asked questions and answers; iv. Annual calendar for public relations events, v. Materials checklists and milestones for signature

    events, including template media advisories, press releases, message points, and sample of minute by minute outlines of events; and

    vi. Include all English and Spanish language related documents.

    vii. Create a list of resources and references that support and inform the function and duties as carried out previously by PHI Public Relations staff, including recommendations for list-serves and websites for promising practices, training resources, and conferences.

    Changes and modifications will be directed and provided by NEOPB staff. PHI staff will provide up to three rounds of edits based on direction of NEOPB.

  • Public Health Institute 14-10386

    Page 14 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Transition Resources for Local Programs:

    Reporting

    13. Until new staff is hired and trained, work with State and Local Implementing Agencies to develop and implement a training and technical assistance plan for the on-line Education and Administration Reporting System to assist Local Implementing Agencies enter required information, run reports, and all other related functions. Work with new staff to transition the technical assistance support plan. Work with State and Local Implementing Agencies to establish user accounts and modify or resolve problems with the system as required by working with the CDPH, Information Technology Services Division (ITSD).

    Draft 1 03/31/2015

    Final

    8/31/2015

    Summary of trainings and technical assistance log Training and technical assistance support plan

    PD II RA III

  • Public Health Institute 14-10386

    Page 15 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Training and Technical Assistance

    for the Transition

    14. Keeping the primary focus on the development of comprehensive Intervention Implementation Guides, Staff Guides, and training modules, PHI staff will provide technical assistance to NEOPB staff, as requested, to a maximum of 1,500 hours during the contract period.

    NEOPB staff will provide technical assistance and answer questions to local implementing agencies. An online Technical Assistance Log will be utilized to record instances of requested training and materials provision. Data will be analyzed to gauge needs by staff and to document outputs, assess patterns of use, and indicate effectiveness of activities.

    TA 12/31/2014

    3/31/2015

    6/30/2015

    9/30/2015

    TA

    Summary Report Draft 1

    1/31/2015

    TA Summary

    Report Final

    6/30/15

    Technical Assistance Log. Technical Assistance Quarterly Reports of requests and responses.

    MS III (2) MS IV (3) MM I (3) MM II (2) TA III RA III (2) RA IV PM (2) IS II

    MM III

    PD I PD II

    RS I

    RS II

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Training and Technical Assistance

    for the Transition: Train-the-Trainer

    15. Utilizing content from the Best Practices in Nutrition Education and Obesity Prevention for Low-Income Audiences (2014), to design one in-person, multi-module, learner-centered, train-the-trainer program for use by NEOPB staff in leading in-person train-the-trainer sessions for each of the following interventions: Retail Program; Worksite Program; Latino Campaign; African American Campaign; Children & Youth: Power Play! (including Photovoice); Rethink Your Drink; Youth Engagement; Physical Activity Integration; Harvest of the Month (including farm to- fork, school, afterschool and preschool); Communities of Excellence; How to recruit Champion Moms, and Recruitment Kit; Spokesperson Training; Statewide Advertising Campaign Champions for Change, Reach, Effectiveness, Adoption, Implementation, and Maintenance Framework; and Impact/Outcome Evaluation.

    For each of the interventions listed above, create an Instructor Manual to support the train-the-trainer program. For each Instructor Manual, include the following:

    i. PowerPoint presentations with speaker notes; ii. Recommendations for tailoring interventions for

    cultural competency and audience, as applicable iii. Training schedule, agenda, and evaluation iv. Class preparation checklist; v. Training evaluation protocol; vi. Trainee observation tools;

    Draft 1 03/31/2015

    Final

    5/31/2015

    14 completed Instructor Manuals, (1 each per program list in Major Tasks and Activities). Instructor Manuals are to include listed components noted under Major Tasks and Activities and be provided as graphically-designed, print-ready electronic-copy and hard-copy products.

    MM I MM II (2) MS III MS IV (3) TA III RA III PM (3) PjM PC

    PD I PD II (3)

    RS II (2)

    RS I (3)

    RA III

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    Page 17 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    vii. Coaching and active feedback protocol and tools; and

    viii. Participant tools and resources, as culturally appropriate, and as site allows for, include agendas, handouts, resources, and packet materials.

    RA IV (2)

    CPS II

    COS I

    CS

    IS II

    Training and

    Technical Assistance

    for the Transition

    Youth Engagement

    16. In partnership with NEOPB staff, PHI staff shall jointly plan and conduct 4 trainings on regional youth engagement and accompanying adult ally trainings with emphasis on youth and community partners co-leading community assessment work.

    09/30/2015

    Training materials, packets, handouts, PowerPoint presentations with speaker notes, template evaluation, summary and critical analysis of evaluations.

    PD III MM II MS IV TA III

    Training and

    Technical Assistance

    for the Transition

    Youth, Parents, and

    Schools

    17. Develop and deliver two, in-person 4-6 hour train-the-trainer trainings that combine all three topic areas listed below for NEOPB Branch staff. Provide a PowerPoint presentation with speaker notes that can be used in a train-the-trainer model and the listed training support documents.

    i. School Wellness Policy 101; ii. Engaging Youth in Local School Wellness Policy;

    and iii. Engaging Parents in Local School Wellness Policy.

    Training 1

    11/28/2014

    Training 2

    03/31/2015

    2 training agendas, Technical

    Assistance log, training materials

    including, PowerPoint with speaker

    notes, handouts, updated English

    and Spanish language versions of

    the following:

    - Policy in Action: A Guide to Updating Your Local School Wellness Policy;

    PM HE III HE IV CS

  • Public Health Institute 14-10386

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Training support includes:

    i. A Frequently Asked Questions factsheet on the Local School Wellness Policy; a model Local School Wellness policy; and ongoing technical assistance to NEOPB staff on local school wellness policy issues;

    ii. A Frequently Asked Questions factsheet about engaging youth in local school wellness policy work;

    iii. Training observation opportunities per activity 17 and follow-up technical assistance; and

    iv. A Frequently Asked Questions factsheet on engaging parents in the Local School Wellness Policy.

    Frequently

    Asked

    Questions

    on updated

    resources

    01/31/2015

    - Playing the Policy Game: Preparing Teen Leaders to Take Action on Healthy Eating and Physical Activity;

    - Parents in Action: A Guide to Engaging Parents in Local School Wellness Policy and Parent Lesson Plans Advocating for Healthier School Environments.

    Training and Technical Assistance

    for the Transition

    Youth, Parents, and Schools

    18. Work with partners, including California Department of Education, to develop and conduct two webinars on California Smart Snacks in Schools and the New School Meal Requirements for NEOPB staff and local implementing agencies. Provide technical Assistance to NEOPB staff on these two topics. Develop a PowerPoint presentation with speaker notes that can be used as a train-the-trainer model, a Frequently Asked Questions fact sheet, and resource list.

    CA Smart Snacks

    Webinar by 12/31/2014

    School

    Meals by 03/31/2015

    2 training agendas, training materials, PowerPoints with speaker notes, Frequently Asked Questions, and resource lists. 2 recorded and archived webinars- High quality digital audio recording encoded as a 256Kbps MP3 file of webinar.

    PM HE III HE IV CS

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Training and Technical Assistance

    for the Transition

    19. For each of the interventions listed below, conduct two train-the-trainer trainings for up to four hours per training, with a minimum of 4 NEOPB staff total; and implement the evaluation protocol utilizing tools to document training efficacy.

    i. Retail Program; ii. Worksite Program; iii. Latino Campaign; iv. African American Campaign; v. Power Play!; vi. Rethink Your Drink; vii. Youth Engagement; viii. Physical Activity Integration; ix. Harvest of the Month; and x. Communities of Excellence

    Training 1 by

    01/31/2015

    Training 2 06/30/2015

    Training schedule; list of staff trained; summary of training efficacy; and training log With consent of PHI staff facilitating and participating in the training and participant consent, record of each training- High quality digital audio recording encoded as a 256Kbps MP3 file of training. PHI to record, as applicable.

    PD I MS IV (3) MM II (2) PM (2) PjM RA III RA IV TA II

    Training and Technical Assistance

    for the Transition

    20. Conduct up to two coaching sessions for each identified NEOPB staff, for up to two hours, as a component of all the train-the-trainer programs. (Upon CDPH request additional training may be required.)

    Training follow-up includes:

    i. Real or mock training scenarios and observations of each trained NEOPB staff providing training on the associated intervention and materials, observing each staff person at least once and providing constructive feedback;

    Session 1 by

    03/30/2015

    Session 2 by

    06/30/2015

    List of staff trained; number of observations, written feedback, completed fidelity checklist for observations. Documented observations and coaching. Updated training materials.

    MS IV (3) MM II (2) PM (2) RA III RA IV PjM

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    Page 20 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    ii. Conduct trainee observation, utilizing individual coaching tools and active feedback protocols; and

    iii. Revise training materials per observation results

    TA II

    Technical Assistance: Communities of

    Excellence 3 (CX3)

    21. Participate in monthly meetings, monthly teleconferences, and up to four strategic planning discussions to update the Communities of Excellence intervention, training, and materials, based on the experiences, knowledge gained and needs of local health departments to promote improved acceptance and implementation of food environment assessments and community engagement interventions.

    09/30/2015 Summary of meetings attended, revised tools, protocols, procedures, trainings, materials.

    PD III RA IV MS IV

    Technical Assistance: Communities of

    Excellence 3 (CX3)

    22. To support the transition of the Communities of Excellence, continue to manage data input and local pricing data until an alternate approach is detailed to NEOPB staff.

    03/31/2015

    Number of data and pricing sets successfully entered and for which grantees.

    RA IV MS IV TA II

    Training and Technical Assistance

    for the Transition

    Healthy Behaviors Initiative

    23. Design a briefing detailing the program history, background, development, interventions, outcomes, and evaluation of the Healthy Behaviors Initiative.

    9/30/2015

    Designed, print ready briefing.

    MS IV MM II

    Training and Technical Assistance

    for the Transition

    24. Support NEOPB staff to summarize findings up to 4 for ad-hoc requests or reports to the USDA. PHI will respond to NEOPB staff requests within 5 business days of the original request.

    09/30/2015

    Written documentation of requests and responses.

    PD II RA III

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    Page 21 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Until new CDPH staff are hired, conduct up to 4 ad-hoc analyses and reports of Activity Tracking form data, if necessary with the CDPH, ITSD download of the data, as required or requested by USDA and NEOPB staff.

    Response to requests for analyses of Activity Tracking Form data.

    RS I

    Staff Transition 25. Transition collaborative representation and cross-sectional and department meeting attendance to identified lead NEOPB Branch staff.

    06/30/2015 Listing of collaboratives. PD I PD II PD III

    Partnership Transition:

    Partnership Teams

    26. Under the direction of, and in partnership with NEOPB staff, develop partnership team deliverables, roadmap, and framework for internal workgroup team meetings.

    1/31/2015

    Partnership workgroup timelines, deliverables and Major Tasks and Activities.

    PD III CPS III CPS II

    Pilot Project Transition

    27. Develop a status report with evaluation findings and recommendations for next steps of each of the listed pilot projects:

    i. Cuerpo y Alma (Body and Soul); ii. Sister Circles; iii. Healthy Diva Salon; iv. 90 Day Body and Soul Challenge; v. Body and Soul Youth Initiative; vi. Mobile Health Promotion Latino Texting Pilot; vii. CX

    3 Afterschool Tools & School Neighborhood Pilot;

    viii. Farm to fork, school and preschool;

    Draft 1 3/31/2015

    Draft 2 06/30/2015

    Final

    09/30/2015

    Completed report with elements listed under major tasks and activities.

    12 PowerPoints with speaker notes

    PD I PD II RA III RA IV (2) RS I RS II

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    ix. Asian Interventions Pilot (Chinese, Hmong, and Vietnamese);

    x. Native American/Alaska Native pilot; xi. Healthy Retail Initiative; and xii. Champion Providers.

    For each of the above items listed, the report will include an intervention overview, pilot findings, and recommendations for next steps - which address program roll-out recommendations including, an assessment of potential technical assistance needs, and evaluation results. For each item listed above, develop and/or update an introductory PowerPoint with speaker notes.

    MS IV (2) PM (2) PjM IS II

    Pilot Project

    Transition

    28. Develop roadmap of activities to initiate Phase I of implementation of recommendations made in the Federal Fiscal Year 2014 Physical Activity Strategic Plan. Include strategies and approaches for accomplishing priority one activities and recommendations for crossdepartmental, cross-branch, cross-sectional workgroups, and team meetings to support desired accomplishments.

    1/30/2015

    Physical Activity Strategic Plan Implementation Plan.

    MM II

    PM

    Resources: Materials Development

    29. Finalize existing graphic design of 3 to 5 Federal Fiscal Year 2014 newly approved materials and resources.

    03/31/2015 Production Timeline

    *CDPH responsible for approval process. Timeline is dependent on approvals.

    MM I IS II

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Evaluation & Training: Materials

    30. Train designated NEOPB staff on materials and resource evaluation protocol. Train NEOPB staff on how to conduct red-flag testing on pending materials.

    06/30/2015

    PowerPoint presentation and speaker notes.

    PD II

    MM I PD I

    Media and Communications:

    Resources

    31. Update spreadsheet with coded art files (native files available in DVD format) and corresponding part number codes, categorized by subject matter.

    12/31/2014

    Updated spreadsheet. MM I

    MM III

    TA II

    Resources:

    Public Relations

    32. Work in partnership with NEOPB staff to, develop and maintain a database of trained media spokespersons and Champion Moms that can represent NEOPB at public speaking engagements and media interviews in English, Spanish, Hmong, Chinese, and Vietnamese.

    12/31/2014 Completed, and updated media spokesperson and Champion Moms database.

    MM I MS III

    Training and Technical Assistance:

    Partnerships

    33. Work in partnership with NEOPB staff to develop a calendar of proposed meetings, trainings, and accompanying communications plan for Champion Physicians Project and Statewide Collaborative meetings.

    12/31/2014 Completed meeting schedule, topical roadmap, recommendations for supporting materials and preparation checklist.

    CPS III CPS II TA II MM I

    Partnership Transition:

    Partnerships

    34. Support NEOPB staff with the development and execution of program elements for up to 10 workshops, up to 3 presentations, and up to 4 guest speaker panels with 3 speakers on each panel, for state level meetings and

    09/30/2015

    Number of completed workshops, presentations and panels; contact listing for guest speakers, presentation files with speaker notes,

    CPS II CPS III

  • Public Health Institute 14-10386

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    trainings for the Statewide Program Directors Collaborative Meeting and NEOPB Forum.

    handouts, agendas, and other supporting materials.

    MMII PD I

    MS IV

    Partnership Transition:

    County Partnerships Support

    35. Work in partnership with designated NEOPB staff to provide partnership, collaboration, facilitation, and strategic planning experts to provide tailored support to a select group of 8-10 county nutrition action groups.

    09/30/2015 Completed strategic planning and facilitation with 8-10 County Nutrition Action Plans.

    PD I CPS II PM TA II

    Technical Assistance: Policy Teleconference

    36. Work in partnership with NEOPB staff to develop policy, systems and environmental change teleconference/webinar schedule, topical areas, and recruit guest speakers to support continuation of trio teleconferences.

    12/31/2014

    Completed policy, systems and environmental change teleconference schedule, topical framework and listing of speakers.

    RS II PD I CPS II TA II

    Training and Technical Assistance:

    Partnership

    37. Work in partnership with NEOPB staff to develop training recommendations, training, and communications to support the implementation and broad scale marketing of the Policy, Systems and Environmental Change Resource Guide to State and Local Implementing Agencies. Make recommendations for future content additions.

    03/31/2015 PowerPoint presentations with speaker notes; summary of expansion recommendations; sample communications, handouts.

    RS II PD I CPS II TA II

  • Public Health Institute 14-10386

    Page 25 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Evaluation: Benchmark Survey

    Transition

    38. Assist in the completion of the 2013/2014 Benchmark Survey report, which includes serving as the primary contact for NORC at the University of Chicago on outstanding data issues and confirming with the Chief of the Research and Evaluation Section that deliverables are satisfactory before approving related payments to NORC at the University of Chicago.

    12/31/2014 Completed and approved by Chief of the Research and Evaluation Section Wave 1 and Wave 2 Benchmark. Survey Report.

    PD II

    RS I RA IV

    Evaluation: Comprehensive Local

    Health Department Survey

    39. Assist in the coding and interpretation of the 24-hour dietary recall information and the supplemental questionnaire.

    02/27/2015 Written procedures for coding and interpreting all survey items.

    PD II

    RS I

    Evaluation: Fact-Checking

    40. Confirm accuracy of research findings, communication materials, and other documents as requested. For up to two requests a month over the three-month period.

    12/31/2014

    Timely review and submission of documents.

    RA III PD II RS I

    Evaluation: Medi-Cal Eligibility

    Data System (MEDS) database

    41. Train staff in retrieval and formatting of the California Department of Social Services, Medi-Cal Eligibility Data System database as permitted by confidentiality agreement.

    12/31/2014 NEOPB staff are fully knowledgeable and proficient in retrieving and formatting Medi-Cal Eligibility Data System data. Written guidance for retrieval and formatting.

    RS I

    Evaluation: On-line Activity

    Tracking Form (ATF)

    42. Attend twice monthly Education and Administration Reporting System meetings to work with the CDPH, ITSD to establish user accounts and modify or resolve problems with the system as required. Attendance may be in-person, by phone, or via webinar.

    09/30/2015

    Technical assistance log.

    RA III

  • Public Health Institute 14-10386

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Evaluation: On-line Activity

    Tracking Form (ATF)

    43. Provide comprehensive training of new staff on the online Activity Tracking Form system. Training will be provided once a month for all new staff hired during the previous month.

    Once per month

    November 2014 through August 2015

    Detailed summary of training agenda and timeline; and training materials.

    RA III

    Evaluation: United States Department of

    Agriculture Western Regional Office

    Evaluation Framework

    44. Assist the USDA Western Regional Office with refining the Evaluation Framework indicators and related interpretive guide.

    09/30/2015 Attend ongoing or ad-hoc meetings as requested by USDA Western Regional Office.

    PD III PD II RS I RS II

    Evaluation:

    Formative Evaluation Comprehensive

    45. Compile for each NEOPB developed campaign, program and initiative listed in activity 9a (with the exception of the statewide advertising campaign), a summary of formative evaluation, evaluations, and promising avenues for future development.

    09/30/2015 Compilation of evidence base and formative work.

    PD II PD I

    RA III

    RA IV

    RS I

  • Public Health Institute 14-10386

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    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    Evaluation: Process Evaluation

    46. Assist with preparation of Federal Fiscal Year 2014 CDPH Supplemental Nutrition Assistance Program-Education final report including, Activity Tracking Form, Education and Administration Reporting System, and the Progress Report Narrative.

    12/31/2014

    Completed final report elements.

    PD II RA III (2)

    Evaluation: Process Evaluation

    47. Assist NEOPB staff in developing required components of the Federal Fiscal Year 2015 annual USDAs Plan, and potential amendments including state-level project summary and budget, regional project summaries and budgets, and other components as needed.

    12/31/2014

    USDAs Plan Narratives, Project Summary and Evaluation Plan content.

    PD I PD II (2) PDIII PA III MS III MS IV (3) MM I MM II (2) MM III TA III RA III (2)

  • Public Health Institute 14-10386

    Page 28 of 28

    CS = Communications Specialist; COS I = Community Outreach Specialist I; CPS II = Community Partnership Specialist II; CPS III = Community Partnership Specialist III; HE III = Health Educator III; HE IV = Health Educator IV; IS II = Information Specialist II; MM I = Marketing Manager I; MM II = Marketing Manager II; MM III = Marketing Manager III; MS II= Marketing Specialist II; MS III = Marketing Specialist III; MS IV = Marketing Specialist IV; PA III = Program Administrator III; PD I = Program Director I; PD II = Program Director II; PD III = Program Director III; PM = Program Manager; PC = Project Coordinator; PjM= Project Manager; RA III = Research Associate III; RA IV = Research Associate IV; RS I = Research Scientist I; RS II = Research Scientist II; TA II = Technical Assistance Specialist II; TA III= Technical Assistance Specialist II; PHI = Public Health Institute

    Functional Area

    Major Tasks and Activities Completion Date

    Performance Measure and/or Deliverables

    Responsible

    Entity

    (PHI

    Classification)

    PM (2) IS II

    RS II

    RS I

    RA IV