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Space Commercialization in the
Decade Ahead—Economic
Opportunity!
GW University
November 12th 2007
Mike Cook
Senior Vice President
Hughes
HUGHES PROPRIETARY2H37283 1/12/08
Satellite Broadband Powering theEconomy
Integrators/ServiceProviders
Entertainment & SportsRestaurantsGovernment
! Toyota Lexus
! Daimler Chrysler
! VW
Automotive Lodging
! Best Western
! Wyndham
! Choice Hotels
Retail
! Albertson’s/USSC
! Best Buy
! Blockbuster Video
! Dollar Tree Stores
! Jiffy Lube
! Kmart
! Lowe’s
! Rite Aid
! Wal-Mart
! Walgreens
! TJ Maxx
! CSK Auto
! Goody’s
! Safeway
! Foot Locker
! CVS
! BP Amoco! Chevron! ExxonMobil! Shell! Nabors! Pemex
Oil and GasFinancial
! Wendy’s
! Jack in the Box
! Sonic
! Denny’s
! YUM Brands
! McDonalds
! Army Corps ofEngineers
! PennsylvaniaEmergency Svcs
! Florida Emergency Svc
! Texas Department ofPublic Safety
! Gtech
! National Cinema Network
! AMF Bowling
! Playwin, India
! Regal CineMedia
! STAR TV
Hughes is a leading provider to these end markets
! Telesat
! Telstra
! TelecomMalaysia
! KoreaTelecom
! Telmex –Mexico
! Telefonica
! TelecomSouthAfrica
! Edward Jones
! VISA
! HSBC! CitiCorp
! AGF (AIG)! AG Edwards
! Itau Bank
! ReserveBankof India
! Banco doBrasil
HUGHES PROPRIETARY3H37283 1/12/08
" Use of digital video applicationsgrowing throughout US
– Digital Signage
– Business IP TV for training andcommunications
" Technologies are combining tosignificantly reduce thetransmission costs: DVBS-2satellite coding systems andMPEG4
" Business models are beingtested:
– Advertising funded
– Branding
– Hybrid
Digital Media Services:
HUGHES PROPRIETARY4H37283 1/12/08
Combining Satellite and TerrestrialTechnologies Provides High Network Availability
LAN
HughesNet
Network
Satellite Broadband
Wireline Broadband
" Each branch site has satellite andwireline access (DSL and T1 fill in)
" Applications use one path as primary
" Network automatically re-routes in theevent of a failure
" Bandwidth is aggregate of satellite and
wireline paths
Data
Cente
rs
VR
LAN
Eg, 768 kbps
Upstream
128-
384 kbps
384-
512 kbps
PBRHughes
HUGHES PROPRIETARY5H37283 1/12/08
SPACEWAY™: Designed for Data
" SPACEWAY 3 successfullylaunched by Ariane onAugust 14th
" First commercialregenerative satellite
" Optimized for datanetworking not broadcasting
" Advanced technologiesinclude on board processingand phased array antennasystem
" Commercial servicesprojected for 1Q08
HUGHES PROPRIETARY6H37283 1/12/08
SPACEWAY Overview
" First full mesh commercial satellite system– 10 Gigabits/second capacity: 5 – 7 times existing satellites
– Core IP VPN services and Bandwidth-on-demand
" Uplink speeds
– 2 Mbps
– N x 16 Mbps
" Downlink carrierspeeds:
– 440 Mbps
" On-board packetreplicator
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SatelliteFlexible Capacity
AllocationBase Capabilities
Key Attributes
HUGHES PROPRIETARY7H37283 1/12/08
SPACEWAY Services Capabilities
NOC
Hughes
NOC
Normal Priority Data
High Priority Data
Constant Rate
Low Vol. Low Latency
IP/MPLS
Current Ku-band SystemsSPACEWAY SystemInternet
Data
Ctr
Data
Ctr
" Multiple VPN and access plans to address the entire range of Hughes market segments:consumers/SMB, midmarket, and enterprise
" Full-mesh connectivity enables simultaneous networking with:
– Primary and backup data center
– Regional offices distribution centers and HQ
– Internet gateway and intranet sites
" Four end-end class of services, including constant rate for low jitter applications
HUGHES PROPRIETARY8H37283 1/12/08
Indicative Price Comparison
$0
$5,000
$10,000
$15,000
$20,000
$25,000
MPLS Spaceway
HAN
Spaceway
High QoS
VPN
Monthly Cost (including equipment amortization)
" Example– Typical 50-site network
– Objective is 256 kbps minimum inbound bandwidth (DSL + T1 VPN assumes morelike 128 kbps) from the remote and 1.5 Mbps–3 Mbps at data center
– HAN configuration is Spaceway plus DSL or T1 at each site
$0
$2,000
$4,000
$6,000
$8,000
$10,000
DSL + T1
VPN
Spaceway
High priority
Spaceway
and DSL
Monthly Cost (including equipment amortization)
High QoS Network Basic IP-VPN
HUGHES PROPRIETARY9H37283 1/12/08
Satellites have a Key Role in theBroadband World
" MPLS:
– Replacing frame relay
– Pushed by telcos as they migrate to IPinfrastructure
– QOS, Mesh, typically fractional T1 access
– Relatively expensive
" DSL
– Coverage varies between 50% and 85% ofenterprise locations
– Performance dependent on location
– No QoS/SLAs
– Needs VPN for networking
" Cable
– More limited coverage than DSL
– No QoS/SLAs
" EVDO
– Similar coverage to DSL
– Highly variable service
– No QoS/SLA
– Unknown contention issues
" WiMax
– Underdeployed
– Will compete primarily with DSL
" Performance:
– 2.0/15 Mpbs
– 16/30 Mbps
" SLAs:
– Full managed network options
– Performance and network SLAs
" MPLS Like QoS
– Full Mesh small dish to small dish
– Classifier to allow service differentiation
– Multiple service plans from a single terminal
– Bandwidth on demand capability and billing
– Low jitter services
" Roles:
– Primary networking:
! Full mesh with additional service plan overlays andon demand bandwidth
! Ideal for small networks as well as large
– MPLS network integration
! Integrates with MPLS backbone
! More bandwidth and availability than typical MPLSnetwork (using HAN configuration)
! Lower cost than MPLS
! Additional service overlay (e.g. internetaccess/teleconferencing)
– Backup networking
! Overlay of terrestrial network infrastructure withhigh speed and on demand bandwidth
! High capacity trunking and back up
Terrestrial Broadband Spaceway
HUGHES PROPRIETARY10H37283 1/12/08
Consumers and SMBs use SatelliteBroadband
" Broadband Internet accessservice for those overlookedby cable/DSL
" More than 365,000 Hughesconsumer subs at end of3Q07
" Activating ~12,000 subs permonth with controlledmarketing expenditure*
" Key business characteristics
– Great synergy with enterprisebusiness on platform, spacesegment, back office support(thus sharing costs)
– Includes residential and smallbusiness users
Consumer Density by ZIP Code
! All 50 states and Canada
! More than 26,000 ZIPs
Current Subscriber Base
! Profitable
! Generating positive cash since 2004
*(during first half of 2007)
HUGHES PROPRIETARY11H37283 1/12/08
Largest Satellite-Based InternetProvider to the Consumer/SMB Market
" Targeting 10–15 million
households and 3.5 million
SMBs
" 20% revenue and subscriber
CAGR over past years
Consumer/SMB Revenue ($ in millions)
Consumer/SMB ARPU
$51 $56 $58 $62$60
$0
$20
$40
$60
$80
2003 2004 2005 2006 Q2/2007
$163$203
$247$313$292
353K
327K
274K
224K
180K
$0
$100
$200
$300
$400
2003 2004 2005 2006 TTM
06/2007
0
80
160
240
320
400
Revenue Subscribers
HUGHES PROPRIETARY12H37283 1/12/08
Emerging Mobile Systems: 2008 – 2009
Hybrid mobile networking
for the US
State-of-the-Art
cellular terminals
USER
TERMINALS
PUBLIC
NETWORK
G-28762 P 08/28/06
BSCCORE
NETWORK
Satellite
Gateway
WIMAX or UMTS Cellular
Network
Integrated satellite
and terrestrial
mobile voice and
data systems