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VALENCIA 19 DECEMBER 2009 SPANISH FRESH PRODUCE TENDENCIES W/52 & 53 Grow Source Import Package Distribute All over Europe the weather has played an important in the fresh produce prices this week. Snow in Scandinavia keeps the customer out of the shops and frost in most part of Spain these days has turned a huge overproduction into only a small overproduction. Most producers have been waiting for christmas, which is the most important week of the year and expectations has been very high. Orders have even been cancelled as the producers were afraid they could not commit to the quanti- ties. However, it seems this year we will not experience Christmas sale, it seems it has been cancelled even though, at least in Denmark, we are having the first white Christmas since 95 and only the seventh in 100 years. From our office in Puzol we can spot snow on the nearby mounts and temperatures fell 20 degrees from Sunday to Wednesday this week. However today it was 12 degrees warmer than yesterday so the polar conditions seemingly only came for a short visit. This will be the last info of the decade so we wish all a merry christmas and a pros- perous new year. We will be back in 2010 with more information about Spanish fresh produce. Weather Product Trends WEATNER PROGNOSIS FOR 18.12,24.12 AND THE 30.12

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Page 1: spanish christmas and new year info

V A L E N C I A 1 9 D E C E M B E R 2 0 0 9

S P A N I S H F R E S H P R O D U C E T E N D E N C I E S W / 5 2 & 5 3

Grow

Source

Import

Package

Distribute

All over Europe the weather has played an important in the fresh produce prices

this week. Snow in Scandinavia keeps the customer out of the shops and frost in

most part of Spain these days has turned a huge overproduction into only a small

overproduction. Most producers have been waiting for christmas, which is the most

important week of the year and expectations has been very high. Orders have even

been cancelled as the producers were afraid they could not commit to the quanti-

ties. However, it seems this year we will not experience Christmas sale, it seems it

has been cancelled even though, at least in Denmark, we are having the first white

Christmas since 95 and only the seventh in 100 years. From our office in Puzol we

can spot snow on the nearby mounts and temperatures fell 20 degrees from Sunday

to Wednesday this week. However today it was 12 degrees warmer than yesterday

so the polar conditions seemingly only came for a short visit.

This will be the last info of the decade so we wish all a merry christmas and a pros-

perous new year. We will be back in 2010 with more information about Spanish

fresh produce.

Weather

Product Trends

WEATNER PROGNOSIS FOR 18 .12 ,24 .12 AND THE 30 .12

Page 2: spanish christmas and new year info

Total Produce Sourcing Spain S.A Calle Caminás 3, Bajo Izquierda. 46530 Puçol (Valencia) T: +34 961 95 84 17 F: +34 961 95 84 40

Avocado:

Since avocado do nor ripe on the tree

and the market is loaded with cheap chi-

lean the growers has gone on early

Christmas vacation. At the same time its

raining most of the time in Malaga so

very few kgs available from Spain and

prices are rather steady.

Beetroot:

New crop from cadiz

Broccoli:

Very few quantities and we expect in-

crease in prices. They grow at very slow

speed due to cold weather.

Bunch carrots:

very nice crop from cadiz

Capsicum:

Huge supply of Ramiro, Capia and Paler-

mo. This plant is yielding very few fruits

so a grower need much higher prices

than a normal pepper but this year the

supply is much larger than demand and

prices are very low, up to 50% lower than

last year and now the first loads are co-

ming in from Morocco. The demand on

California peppers has gone from high to

nothing and its expected that prices

should fall, even though they have esta-

blished minimum prices.

Cauliflower:

Good quality from Murcia and norths-

pain. 6,8,10,12 pz with or without film.

Expensive

Celery:

Very veery nice green celery in sizes 14 to

18

Clementines:

Although the volumes being loaded for

export are much lesser than last year the-

re are basically no clementines left in the

warehouses and in the fields the words

from the growers are that the trees are

more or less out of fruits. This means that

we expect the season of clementines to

finish within the next 3 weeks and defini-

tely before the 20 of January. And with

that in mind we think prices are going up

from now and until clementines finished.

There are new good crops of Mandarins,

i.e clemenvillas of good quality and not too

difficult to peel.

Corn:

Still some corn but very few kgs available.

Courgettes:

Goes a little up due to the cold weather.

The quality is good and both yellow and

green are available.

Cucumbers:

Only very few cucumbers in Almeria and

Motril so prices rose last Monday with ex-

pectations of even higher prices but limi-

ted demand has only kept prices on the

level or even lowered them. However still

high compared to the disastrous season so

far seen from growers point of view.

Page 3: spanish christmas and new year info

Grow

Source

Import

Package

Distribute

Total Produce Sourcing Spain S.A Calle Caminás 3, Bajo Izquierda. 46530 Puçol (Valencia) T: +34 961 95 84 17 F: +34 961 95 84 40

Eggplant:

Some difficulties with the quality due to the

cold weather. As with cucumber the prices

rose with expectations of even higher prices

but from one day to another the demand

fell a lot a now we foresee much lower pri-

ces than initially this week where they were

very expensive.

Iceberg:

Good quality and very nice iceberg. Much

less crop than expected so logically prices

ought to go up but the demand is poor so it

seem that they actually can fall.

Kaki:

Considerable rise in demand, first and fore-

most on the important German market,

but we still think tit should be possible to

load well into February.

Kumquat:

Due to rain it has been impossible to pick

fruits so the new season has not yet begun

Lemon:

Now should be the most busy week of the

year but nothing happens. The expected

large Christmas and new year sales has not

showed and there seem to be a little panic

amongst producers. There are very very few

lemons on the trees, maybe even fewer

than 2 years ago when lemons were easily

sold at 20 € and not you cannot even sell at

half that price. Good quality of primofiori

Little gem:

8x2 or 14x2 little gem in standar or luxury

veersion. The quality and they close good

together with the cold weather

Oranges:

Very few kilos of navelina but absolutely no

problem in supply. The demand is diminutive

and prices rather low. For the coming varieties

there should be much more kilo available sin-

ce there are not the same waste in the fields

as experienced with navelina. The prices of

salustianas has gone down but maintain a de-

cent level due to the few kilo of navelinas on

the market.

Rasperry: The cold weather has affected the

volumes of raspberry. Fewer kilos available

and prices has gone up. Right now they are

doing inspections to determine if some crops

has been damaged due to the cold weather.

Romane salad:

12 pz. Very nice and good and increasing de-

mand

Strawberry:

Small volumes are being loaded for export this

week. The demand is weak with lots of fruits

of other origens and that puts pressure on the

prices and because of this most producers are

looking to sell their produce on the domestic

market. Even with cold weather the available

quantities are rising week by week.

Tomatoes:

Prices has gone up on all varieties due to fall

in production. The quality on special tomatoes

are excellent, however very few yellow cherry

due to the cold weather. They don’t mature.

Page 4: spanish christmas and new year info

Contact us

Total Produce Sourcing Spain S.A

Total Produce Sourcing Spain S.A,

Calle Caminas 3, bajo Izq, 46530 Puçol,

(Valencia)

España

Tel: +34 961 95 84 17

Fax: + 34 961 95 80 40

Total Produce Sourcing Spain S.A, Avenida

Ricardo Soriano no 72,

Edificio Golden, Portal B,

29601 Marbella

Tel: +34 952 768 373

Fax: + 34 952 768 301

Total Produce Sourcing Spain S.A,

Calle Fernando El Catolico 31,

Huelva

España

Tel: +34 959 37 18 62

Fax: + 34 959 37 27 02