Sponsor Proposal

Calgary: Telus Convention Centre Jan 20/21 2018 Edmonton: Shaw Convention Centre Feb 10/11 2018

Vancouver: PNE Forum Oct 20/21 2018

Introduction to the Owners

Co-Founder and Director of Operations: Steve Capp is an experienced and self-motivated entrepreneur and business strategist. He offers a multifaceted background in the fitness, real estate, business development and in advanced electronics industries. In 2009 Steve’s accident left him wheel chair bound but only for a short period. Through yoga training Steve gradually increased his core strength to move on to calisthenics and acro yoga which enabled him to still enjoy his adventurous sports such as snowboarding and mountain biking. Steve is now a certified acro yoga instructor and full out fun fitness enthusiast. Creating Fitfest has given him an outlet to use all of his past experience to grow a business in which he truly finds passion.

Co-Founder and Director of Events: Jackie Winther spent the past four years acquiring high honors in Natural Health Fundamentals, Nutrition: Studies and applications, Vegetarian Nutrition, Sports and Fitness Nutrition, Anatomy and Physiology, Nutritional Sciences, and Nutritional Counseling. Upon completion of these courses she received 3 diplomas, Advanced Nutrition Specializing in Sports Fitness, Nutritional Consulting, and Advanced Nutrition. This enabled Jackie to receive her Natural Nutrition Clinical Practitioner designation with the Canadian Association of Natural Nutritional Practitioners. These skills are used to assess and counsel people as individuals, in both fitness and nutrition. It is her job to guide each client’s aspirations of achieving an improved lifestyle filled with vitality in a safe and effective manner.

Director of Marketing: 2J Pantoja is part-passionate and part-addicted to the art of movement. He does local and international workshops and is known to bring adrenaline to live performances. 2J shares his movement as an instructor and a motivator of over 300 students in his home athletics facility, the FlyFree gym. He has been featured in many media outlets and brings an energetic vibe to events as an entertainer or an emcee. 2J is known in the fitness industry from his explosive athletic abilities in both Calisthenics and Parkour community. In 2017 2J joined the Fitfest organization and brings to the table many attributes such as sales, marketing and event experience.

Why Fitness? Mental and physical health is a key benefit of regular physical activity. When you exercise, your body releases chemicals called endorphins. These endorphins interact with the receptors in your brain that reduce your perception of pain and create positive feelings and an energizing outlook. Research has shown that exercise is also an effective, but often underused treatment for depression and cronic illness. With all the benefits of fitness and physical activity provided by this event, supporting FitFest is a great opportunity for sponsors to showcase their commitment to the health and personal well-being of the community.

Why Canada? FitFest is positioned in an ideal market where Canadians value physical activity as shown in the following quote: Canada must invest in prevention to save money on health-care costs in the longer term. In 2012, Canada’s total health-care expenditure amounted to 10.93 per cent of Gross Domestic Product. Strategic investments in physical activity support Canadian families by helping them to sustain a higher quality of life, and support our economy by helping our country to sustain a more affordable, high-quality health-care system. Every dollar spent to promote healthy eating and physical activity saves $6 in the cost of caring for people with chronic diseases.

Source: Participation: National Policy Considerations June 22, 2016

Physical activity during leisure time, by age group and sex (%) (Statistics Canada)

2011 2012 2013 2014 2015

18 to 34 years 55.5 58.3 56.5 60.1 56.5

Males 59.1 60.1 59.4 62.0 61.0

Females 51.9 56.4 53.5 58.1 51.9

35 to 44 years 49.8 51.2 51.9 52.2 51.8

Males 51.2 52.9 51.7 54.0 53.2

Females 48.3 49.6 52.1 50.4 50.3

45 to 64 years 49.0 50.5 51.0 51.2 50.5

Males 49.5 51.9 51.2 51.3 50.0

Females 48.5 49.1 50.8 51.0 50.9

65 years + 41.9 43.9 46.1 48.4 47.7

Males 47.3 48.8 51.4 54.2 53.4

Females 37.7 40.1 41.7 43.7 43.0

Why Sponsor FitFest? The focus of the Great Canadian Fitness Festival (FitFest) is to bring the community together and provide an unintimidating, environment for adults of any age or fitness level to get out and try new types of physical activity. Along with this attendees will learn about nutrition and meet the professionals in the industry. This will be achieved by having exhibitors provide fun trials, group classes, timed events and professional examples of what can be achieved. By sponsoring this event, you will be directly connected to enthusiastic adults of all fitness levels. Depending on the sponsorship package chosen, you will have product and brand exposure throughout the venue, on the marketing materials and on social media. Sponsors will be seen as supporters of all types of sports, fitness, health and wellness. This is like no other Canadian fitness event – there will be scheduled activities taking place throughout the festival attendees can sign up for, drop in to or just watch and learn. Sponsors will have exposure throughout these events as the attendees receive new and positive experiences in variety of different fitness disciplines in a cost effective manner. Sponsors will also have exposure throughout the venue containing booths that will showcase active wear, fitness supplies, sports, health products, wellness services and healthy eating. Exposure is also achieved throughout on stage demonstrations and guided large group classes led by some of the most talented fitness leaders and speakers Canada has to offer. The lineup for on stage speakers will include sports therapists, psychologists and nutritionists.

Sponsor Packages

Title x 1 $25,000 (National, per city)

Large Social Media Exposure(National/International to 240,000+ followers) X-Large Signage throughout venue Able to promote approved products throughout the FitFest venue MC Promotion with every stage event Mentioned with title of the festival on all media, tickets, radio, television, venue,

website, app, clothing Product promotion leading up to event on social media and throughout the city at

venues of exhibitors and other fitness events Promotional merchandise and tote bags with logo handed out to each attendee when

entering the event Will be named in the ‘buzz’ throughout the city leading up to the event Supporter of a healthy community as well as good mental and physical wellbeing

Presenting x1 $15,000 (Regional)

Large Social Media Exposure(National/International to 240,000+ followers) X-Large Signage throughout venue Able to promote approved products throughout the FitFest venue MC Promotion with every stage event Mentioned as the presenting sponsor of the festival on all media, tickets, radio,

television, venue, website, app, clothing Product promotion leading up to event on social media and throughout the city at

venues of exhibitors and events Will be named in the ‘buzz’ throughout the city leading up to the event Supporter of a healthy community as well as good mental and physical wellbeing

Diamond x 4 $7000-$10,000 (stage sponsor)

Exposure on website and social media(1 social media post per week) Large Signage on stage and around venue in select locations Media Mention: Radio/Television Able to promote approved products throughout the FitFest venue Stage Sponsorship includes MC promotion and direct access to the audience Will be talked about throughout the event and mentioned with each event on that

stage Supporter of a healthy community as well as good mental and physical wellbeing

Gold $5000 (exclusive sponsor)

Exposure on website and select signage locations throughout the venue 2 social media posts per month leading up to the event Media Mention: Radio/Television Select stage signage Direct access to the audience with promotion of approved products throughout the

FitFest venue Sponsor of 4 stage events and mention for each Supporter of a healthy community as well as good mental and physical wellbeing

Silver $2500 (Activity Sponsor)

Exposure on website and select signage locations throughout the venue 2 social media posts Booth in selected area attached to an activity attraction Direct access to the audience with promotion of approved products throughout the

FitFest venue Supporter of a healthy community as well as good mental and physical wellbeing