PRESENTED BY

Brand Guidelines Crave Sydney International Food Festival

Sponsors

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 2

Introduction

As a sponsor or partner of The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank, the brand guidelines and logos included in this pack will help you to best utilise the logos for supporting material and creative relating to your sponsorship of this event.

Please read these guidelines carefully.

If you have any questions regarding the application of the guidelines please contactSamantha McCallumMarketing Manager, EventsThe Sydney Morning Herald and The Sun-Heraldsmccallum@fairfaxmedia.com.auPh: 02 9282 3581

Approvals:

Before going to print, or on-air all creative needs to be approved by Samantha McCallum. Please email all pdf proofs and scripts to smccallum@fairfaxmedia.com.au

About the brand

Brand Vision:

To establish the Crave Sydney International Food Festival as Australia’s pre-eminent food festival by 2014. Its global reputation attracts destinational “foodies” and the world’s best chefs and showcases local and international cuisine. Sydneysiders will become advocates and visitors of all ages and nationalities will come together to celebrate and experience the city’s enviable food culture and lifestyle.

Brand Essence:

Extraordinary food experience in unique Sydney locations.

Key Messages:

Event Name Hierarchy

If the logo is not displayed, in the first instance of appearing in copy the Festival should be referred to by it’s full name –

The Sydney Morning Herald Crave Sydney International Food Festival, presented by Citibank.

The Sydney Morning Herald should always be displayed in italics.

Thereafter it can appear in the shortform:

- Crave Sydney Food Festival - The Food Festival

If the logo is displayed, the Festival should be refered to (in the first instance) as:Crave Sydney International Food Festival, presented by Cititbank.

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 3

Copy for use in promoting event

Below is some suggested copy describing the event for use in your own materials.

Short blurb CSIFF:The Sydney Morning Herald's hugely popular Crave Sydney International Food Festival, presented by Citibank, will be the most exciting month of food ever staged in Australia. With everything from visiting international chefs and celebrities to special dinners in leading Sydney restaurants, plus markets, tours, cooking classes, picnics and street festivals, everyone can join the feast.

See cravesydneyfoodfestival.com.au for the program and to register for regular news and updates.

Long blurb CSIFF:The Sydney Morning Herald Crave Sydney International Food Festival, presented by Citibank, is set to unfold across the month of October, 2010. The festival will bring together Sydney’s biggest names in food. They'll be cooking, talking and tasting at the all-star World Chef Showcase weekend. The Night Noodle Markets will be back - an authentic Asian hawkers' market in the heart of the CBD. Uncover hidden gems with Sydney Harbour Island Hopping and 6,000 lucky NSW residents will enjoy Breakfast on the Bridge; the world's greatest picnic.

Sydney's leading restaurants will stage special dinners, lunches and brunches. There will be cooking classes and street fairs, such as Eat Street Sunday, forums, open-air eating and the finest fine dining. Farmers, growers and market-goers will get involved in special events across New South Wales and tours, markets and cook-offs will bring the country to the city. Sustainability, kitchen gardens, kids' cooking and Slow Food are on the agenda too.

The Crave Sydney International Food Festival is a celebration of this city's amazing food culture and diversity. Join in sharing this wonderful world of food… with the world.

See cravesydneyfoodfestival.com.au for the full program and to register for regular news and updates via the Foodie News e-newsletter.

Short blurb World Chef Showcase:It will be the biggest gathering of world-class chefs Sydney has ever seen. Some of the best and most interesting kitchen stars from around the globe will take part in the World Chef Showcase weekend (October 8 -10, 2010). It's your chance to get up close and personal as they cook, talk and taste. Meet Michelin-starred chefs from France, Denmark, USA and UK as well as all your favourite Australian culinary heroes and many more.

See cravesydneyfoodfestival.com.au for the full program. Tickets on sale now at ticketmaster.com.au/worldchefshowcase

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 4

General Guidelines

Colour logo:

The colour logo is CMYK, the horizontal and vertical logo lock-up are displayed below. Where space permits the logo should appear bottom right of all printed material and artwork, with citibank in the top right.

General Guidelines

Colour logo for 3rd party usage:

Logo lock-up should only be used in instances where space permits using the normal logos. These include small areas such as third party websites, event tickets, small advertisements (e.g. web tile). In larger format advertising such as a full page the above mentioned guidelines are preferred.

PRESENTED BY

PRESENTED BY

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 5

PRESENTED BY

PRESENTED BY

General Guidelines

Mono logo:

The mono logo is solid black, the horizontal and vertical logo lock-up are displayed below. Logo can be used reversed out ie. white on black. Mono logos should only be used in instances where it is not possible to print in colour. Where space permits the logo should appear bottom right of all printed material and artwork, with citibank in the top right.

General Guidelines

Mono logo for 3rd party usage:

Logo lock-up should only be used in instances where space permits using the normal logos. These include small areas such as third party websites, event tickets, small advertisements (e.g. web tile). In larger format advertising such as a full page the above mentioned guidelines are prefered.

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 6

Minimum clear space

Minimum clear space

Minimum clear space

Minimum clear space

Horizontal logo

Minimum clear space

Minimum clear space

Minimum clear space

Minimum clear space

Stacked logo

General Guidelines

Logo UsageMinimum Clear Space

Minimum clear space around the logo lockup is half the size of circle graphic in logo. See logo example below.

Size of Horizontal logo

The font size of the PRESENTED BY should be legible we recommend approximately 6pt. The size of the logo should not be smaller than 7cm wide.

Size of Stacked logo

The font size of the PRESENTED BY should be legible we recommend approximately 6pt. The size of the logo should not be smaller than 4cm wide.

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 7

General Guidelines

Logo usage continuedComplex background usage

The logo should always appear on a white or CSIFF light green background.

Scaling/Size

Logo is not to be distorted in any way. Size of logo must be legible and not appear any smaller than the logo printed below.

an evening with the world’s best chefRENÉ REDZEPI PRESENTS, NOMA: TIME & PLACE IN NORDIC CUISINE OCTOBER 1, 2010. SYDNEY OPERA HOUSE

Hot on the heels of winning the Number One spot at this year’s World’s 50 Best Restaurants awards, Noma restaurant chef René Redzepi makes an exclusive appearance in Sydney. René will present his innovative and inspiring food philosophy and his defi nitive new book Noma: Time & Place in Nordic Cuisine (Phaidon Press).

For ticket information visit: cravesydneyfoodfestival.com.au

RENE REDZEPI, NOMA, COPENHAGEN

PRESENTED BY

Logo is scaled both horizontally and vertically

✔ ✘

Logo is distorted

Position

Logo should appear bottom right of all printed material and artwork, with citibank in the top right.

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 8

General Guidelines

Creative ElementsFlags

Third party usage of flags will be assessed on a case-by-case basis. Clients need to seek approval through Fairfax. Please contact Samantha McCallum, smccallum@fairfaxmedia.com.au

PRESENTED BY

Flag strip lockup

Example of the flag strip for usage in template artwork.

Italy Japan Korea United Kingdom

Australia Brazil China Denmark

Switzerland VietnamLebanon Spain

France Greece India Indonesia

Emirates Sri LankaThailand Turkey

Portugal Mexico Singapore USA

Awaiting artwork from

agency

The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank 9

General Guidelines

Logo coloursBelow are the official logo colours for printing and design purposes.

CSIFF GREENC27 M0 Y95 K55

CITIBANK BLUEPANTONE 288

CITIBANK REDPANTONE 485

CSIFF LIGHT GREENC10 M0 Y49 K28

CSIFF GREENC27 M0 Y95 K55

CSIFF LIGHT GREEN C10 M0 Y49 K28

CSIFF MUSTARDC6 M17 Y77 K19

CSIFF REDC15 M100 Y100 K0

CSIFF WHITEC0 M0 Y0 K0

CSIFF BURGUNDYC4 M69 Y22 K40

Offi cial CSIFF colours

General Guidelines

Typography

AaBbABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

FUTURA BOOK

AaBbABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

BAUER BODONI BLACK ITALIC