Sept. 30–Oct. 1, 2020

Fairmont Chicago, Millennium Park200 N Columbus DrChicago, IL 60601312-565-8000

ABOUT US ........................................................... 2

MEMBER COMPANIES .................................... 2

SPONSORSHIP OPPORTUNITIES ............... 3

ATTENDEES ........................................................ 3

SPONSORSHIP PACKAGES ..........................4

NETWORKING RECEPTION .......................... 5

WELCOME RECEPTION .................................6

KEYNOTE SPEAKER ........................................ 7

MEAL SPONSOR ............................................... 8

EXHIBITOR .......................................................... 8

BREAK SPONSOR ............................................9

BEVERAGE STATION SPONSOR ................9

LANYARD/BADGE SPONSOR ................... 10

SPONSORSHIP FORM .................................... 11

SPONSORSHIP OPPORTUNITIES

Sept. 30–Oct. 1 , 2020 | Chicago, IL

2

SPONSORSHIP

ABOUT US

The Home Improvement Research Institute (HIRI) is a membership-based, independent, not-for-profit organization of manufacturers, retailers/wholesalers and allied organizations in the home improvement industry. Its mission is to be recognized as the primary authority for effective, useful information about home improvement products and services in North America.

HIRI’s primary research encompasses baseline and tracking studies that profile the characteristics, attitudes and buying behaviors of consumer and professional remodeler customers. Research is proprietary to member companies and is geared to meet the individual needs of the institute’s membership base while gathering data that accurately gauges trends in the market.

MEMBER COMPANIES

MANUFACTURER

3M A. O. Smith Water ProductsAndersen CorporationArmstrong CeilingsArmstrong FlooringThe Azek CompanyBemis ManufacturingBenjamin Moore & Co.Broan-NuToneCaesarstoneChamberlain GroupChervon (HK) Limited DupontElectroluxElkayFiskarsFlexon IndustriesFormicaFortune Brands Home and HardwareGAFGenerac Power SystemsHenkelHusqvarna GroupHyde Tools JELD-WENJohns Manville Corporation Kohler Co.LegrandLeviton Manufacturing CompanyLIXL Water Technologies

Lonza Lutron ElectronicsMarvin Windows & DoorsMasco CorporationMetrieMTD ProductsOwens CorningPella CorporationPly GemPPG IndustriesRinnai America CorporationRobert Bosch Tool CorporationRPM SchlageScotts Miracle-GroSherwin-WilliamsSHUR-LINEShurTechSimpson Strong-TieSpectrum Brands Toro CompanyToughbuiltUniversal Forest ProductsUSG CorporationVELUXWagner Spray TechWD40Werner Ladder Whirlpool Corporation

RETAILER/WHOLESALER

Ace Hardware BMC Stock HoldingsFerguson EnterprisesJC PenneyLowe’s CompaniesLumber LiquidatorsOrgillProBuildThe Home DepotTrue Value Company

PUBLISHER/MEDIA

Discovery Inc.GoogleHanley WoodMeredith CorporationTaunton PublishingTrusted Media Brands

OTHER MEMBERS

Dividend FinanceECN Capital Corp.FS BrandsHomeAdvisorHouzzJoint Center for Housing Studies of Harvard UniversityNational Kitchen & Bath AssociationNorth America Retail Hardware AssociationPNC Financial

Sept. 30–Oct. 1 , 2020 | Chicago, IL

3

SPONSORSHIP

SPONSORSHIP OPPORTUNITIES

In 2019, 240 industry professionals attended this event. Their primary job functions were business/product development and research, and their top titles were managers, executives and directors. The majority attended on behalf of manufacturers, retailers/wholesalers, service providers and publishers from nearly 30 states and Canada.

ATTENDEES

BY FUNCTION BY TITLE

28% Research

29%

12%Analyst

32%Manager

28%Executive

28%Director

Business/Product Development

4% Other

17% Marketing

15% Executive Management

7% Sales

The HIRI Home Improvement Insights Summit is a two-day event featuring research-based presentations from the leading researchers, economists and thought leaders in the industry.

LAST YEAR’S PRESENTERS INCLUDED THE FOLLOWING AND MORE:

LAST YEAR’S ATTENDEES INCLUDED THE FOLLOWING AND MORE:

Sept. 30–Oct. 1 , 2020 | Chicago, IL

4

SPONSORSHIP

PLATINUM GOLD SILVER BRONZE

Networking Reception$25,000

1 Available

WelcomeReception$20,000

1 Available

KeynoteSpeaker $10,000

1 Available

Lunch$6,000

2 Available

Breakfast$5,000

2 Available

Exhibitor$5,000

10 Available

Break$2,500

3 Available

BeverageStation$2,500

2 Available

Lanyard/ Badge$2,000

1 Available

REGISTRATIONS

Complimentary Summit Registrations 6 4 2 2 2 2 1 1 1

RECOGNITION

Branded Networking Event with Cocktails and Appetizers Full Bar Beer/Wine

Table Top Marketing (flyer, flowers, etc.)

One Branded Email to Attendees

One Branded Mention in HIRI Newsletter

Branded on Bottom of HIRI Summit Emails

Branded Reception Signs (large signs and table signs)

Social Media Mentions

Recognition as Exhibitor/ Sponsor on Name Badge

Recognition as Exhibitor/Sponsor on Board andMain Screen

Recognition on hirisummit.com and Notebook

Printed Marketing Material Available in Meal or Networking Area

Sponsor Tent Cards on Tables in Meal or Networking Area

Tent Cards with Logo on Break and Beverage Tables

Lanyard with SponsorLogo Distributed with Name Badge

SPEAKING

Five-Minute Speaking Opportunity

Three-Minute Speaking Opportunity

LIST ACCESS

Attendee List Access 14 Days Prior to the Event

EXHIBIT

One Skirted Table with Two Chairs for Two Days

SPONSORSHIP PACKAGES

Sept. 30–Oct. 1 , 2020 | Chicago, IL

5

SPONSORSHIP

PLATINUM NETWORKING RECEPTION

$25,0001 Available

As the exclusive platinum sponsor, you will gain maximum exposure to Summit attendees, the leading manufacturers and retailers in the home improvement industry. This includes your brand on Summit materials, signage and digital media prior to and during the annual event. It culminates with your company sharing with the audience what your organization does for home improvement before you host all guests with a reception of cocktails and hors d’oeuvres.

REGISTRATIONS

• Six complimentary full-access Summit registrations• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Branded networking event with cocktails and appetizers (full bar)• Table top marketing (flyer, flowers, etc.)• One branded email to attendees• One branded mention in HIRI newsletter• Branded on bottom of HIRI Summit emails• Branded reception signs (large signs and table signs)• Social media mentions• Recognition as exhibitor/sponsor on name badge• Recognition as exhibitor/sponsor on board and main screen• Recognition on hirisummit.com and notebook• Printed marketing material available in meal or networking area• Sponsor tent cards on tables in meal or networking area

SPEAKING

• Five-minute speaking opportunity

LIST ACCESS

• Attendee list access 14 days prior to the event

EXHIBIT

• One skirted table with two chairs

Sept. 30–Oct. 1 , 2020 | Chicago, IL

6

SPONSORSHIP

Be the first sponsor attendees see as they arrive for the home improvement industry’s best insights event. Your brand will be prominent across all media leading up to the Summit as well as on all materials throughout the event. Start the Summit off with your opening remarks that share with all attendees the benefits your organization has to offer as you kick off a two-hour welcome with beverages and food.

REGISTRATIONS

• Four complimentary full-access Summit registrations• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Branded networking event with cocktails and appetizers (beer-wine)• One branded mention in HIRI newsletter• Branded on bottom of HIRI Summit emails• Branded reception signs (large signs and table signs)• Social media mentions• Recognition as exhibitor/sponsor on name badge• Recognition as exhibitor/sponsor on board and main screen• Recognition on hirisummit.com and notebook• Printed marketing material available in meal or networking area• Sponsor tent cards on tables in meal or networking area

SPEAKING

• Five-minute speaking opportunity

LIST ACCESS

• Attendee list access 14 days prior to the event

EXHIBIT

• One skirted table with two chairs

GOLD WELCOME RECEPTION

$20,0001 Available

Sept. 30–Oct. 1 , 2020 | Chicago, IL

7

SPONSORSHIP

You will have the opportunity to open the first day of the Summit by sharing information on your organization and your role in the home improvement industry as you introduce the keynote speaker. Your brand will also be prominently displayed through digital media and on-site signage prior to and during the Summit. Get your brand seen by hundreds of industry leaders on the most attended day of the Summit.

REGISTRATIONS

• Two complimentary full-access Summit registrations• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• One Branded mention in HIRI newsletter• Branded on bottom of HIRI Summit emails• Social media mentions• Recognition as exhibitor/sponsor on name badge• Recognition as exhibitor/sponsor on board and main screen• Recognition on hirisummit.com and notebook

SPEAKING

• Five-minute speaking opportunity

LIST ACCESS

• Attendee list access 14 days prior to the event

GOLD KEYNOTE SPEAKER

$10,0001 Available

Sept. 30–Oct. 1 , 2020 | Chicago, IL

8

SPONSORSHIP

Kick off the day with a breakfast sponsorship or make your lasting impression during the lunch break.

REGISTRATIONS

• Two complimentary full-access Summit registrations• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Social media mentions• Recognition as exhibitor/sponsor on name badge• Company logo displayed on sponsor board and on screen in main event room• Recognition on hirisummit.com and notebook• Opportunity to place printed marketing material in meal area• Sponsor tent cards on tables

SPEAKING

• Three minutes to share information with attendees following breakfast or prior to lunch

LIST ACCESS

• Attendee list access 14 days prior to the event

Showcase your products and services while building relationships with buyers. Meet face to face with the people who influence decisions while networking with colleagues and partners.

REGISTRATIONS

• Two complimentary full-access Summit registrations• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Social media mentions• Recognition as exhibitor/sponsor on name badge• Company logo displayed on sponsor board and on screen in main event room• Recognition on hirisummit.com and notebook

LIST ACCESS

• Attendee list access 14 days prior to the event

EXHIBIT

• One skirted table with two chairs

SILVER

SILVER

MEAL SPONSOR

EXHIBITOR

$6,000 LUNCH2 Available

$5,000 BREAKFAST2 Available

$5,00010 Available

Sept. 30–Oct. 1 , 2020 | Chicago, IL

9

SPONSORSHIP

Sponsor one of two morning breaks or an afternoon break, which includes snacks and beverages to rejuvenate Summit attendees.

REGISTRATIONS

• One complimentary full-access Summit registration• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Social media mentions• Recognition as exhibitor/sponsor on name badge• Company logo displayed on sponsor board and on screen in main event room• Recognition on hirisummit.com and notebook• Tent cards with company logo on break tables

LIST ACCESS

• Attendee list access 14 days prior to the event

Keep the attendees awake and aware of your brand. Use this opportunity to brand beverage stations with tent cards displaying your company information.

REGISTRATIONS

• One complimentary full-access Summit registration• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Social media mentions• Recognition as exhibitor/sponsor on name badge• Company logo displayed on sponsor board and on screen in main event room• Recognition on hirisummit.com and notebook• Tent cards with company information on beverage station tables

LIST ACCESS

• Attendee list access 14 days prior to the event

BRONZE

BRONZE

BREAK SPONSOR

BEVERAGE STATION SPONSOR

$2,5003 Available

$2,5002 Available

Sept. 30–Oct. 1 , 2020 | Chicago, IL

10

SPONSORSHIP

Your brand will be worn by every attendee when you sponsor the Summit name lanyard/badge. This sponsorship includes a lanyard printed with your company logo and the option to place a card (no larger than 3” × 4”) on the back side of the name badge.*

REGISTRATIONS

• One complimentary full-access Summit registration• Additional registrations may be purchased at HIRI member rate

RECOGNITION

• Social media mentions• Recognition as exhibitor/sponsor on name badge• Company logo displayed on sponsor board and on screen in main event room• Recognition on hirisummit.com and notebook• Lanyard with sponsor logo distributed with name badge

LIST ACCESS

• Attendee list access 14 days prior to the event

*Cards to be provided by sponsor, lanyards provided by HIRI

BRONZE LANYARD/BADGE SPONSOR

$2,0001 Available

Sept. 30–Oct. 1 , 2020 | Chicago, IL

11

SPONSORSHIP

READY TO BE A SPONSOR?

For questions about the Summit and its sponsorship levels, benefits and pricing, please contact Pam Heidel at pheidel@hiri.org or 317-982-3976.

To become a sponsor, complete our online form at hiri.org or email this form to pheidel@hiri.org with the selected sponsorship package.

COMPANY

NAME

EMAIL

TITLE

ADDRESS 1

ADDRESS 2

CITY, STATE, ZIP

PHONE

TYPE OF SPONSORSHIP

Networking Reception

Welcome Reception

Keynote Speaker

Lunch

Breakfast

Exhibitor

Break

Beverage Station

Lanyard/Badge

SPONSORSHIP FORM