SPONSORSHIP PACKAGE

AUGUST 18-19, 2017

2

MISSISSAUGA’S PREMIER ITALIAN FESTIVAL

Mississauga ITALFEST is Mississauga’s first and premier Italian festival. Named one of the Top 100 Festivals & Events in Ontario, ITALFEST takes place annually in August, and is a free event celebrating all that is Italian. Featuring delicious food and crafts from 50+

vendors and artisans, cultural and family-oriented activities, entertainment from local and international talent, a thriving “mercato (market)” and much more, the festival spotlights a community rich in heritage, entertainment and family values.

“A jewel in our city’s line up of premier events” — Mayor Bonnie Crombie, City of Mississauga

MISSISSAUGA ITALFEST FERRAGOSTO IN THE CITY

Heritage A celebration of culture with

traditional dance performances, bocce and scopa tournaments,

soccer challenges, and an exhibition of art and architectural

pieces

Music Concerts by top Italian

international headliners, showcases from emerging Italo-

Canadian local talent, and a variety of music-filled family-

oriented entertainment

Food Culinary experts in Italian

cuisine, cooking demonstrations, pasta and watermelon eating

contests, and a variety of incredible samplings including authentic Italian-style dishes

Crafts A thriving marketplace of

vendors, artisans, and crafters displaying their merchandise, creations and artistries. From

jewelry to pottery and clothing to framed prints

AN EPICENTER OF ITALIAN CULTURE HIGHLIGHTING FOUR MAIN AREAS OF ACTIVITY

3

AUDIENCE PROFILE

DRAWING IN 21,000+ ATTENDEES FROM MISSISSAUGA AND SURROUNDING COMMUNITIES

4

75%

GROWTH

162% 35%

65%

2013 2014 2016

21K

8K

FEMALE

MALE

FAMILIES 2015

ENGAGING THE COMMUNITY ONLINE AND THROUGH SOCIAL MEDIA

FACEBOOK /mississaugaITALFEST

—

TWITTER @MissITALFEST

—

INSTAGRAM mississaugaitalfest

—

5

In the 30 days leading up to the festival, we had the highest activity and engagement with more than 38,800 people reached organically on Facebook and 15,100+ tweet impressions. Our social networks increased 90% (FB), 44% (TW) and 169% (IN). A redesign of our website in 2016 increased the number of visits by 41% and improved the user experience.

A TASTE OF FOOD, WINE, ART & HERITAGE EXPERIENCE SOME OF ITALY’S FINEST IN THE HEART OF MISSISSAUGA

6

7

PAST PERFORMERS & ENTERTAINERS INCLUDE: I Cugini di Campagna Sandro Giacobbe Frank Spadone Guido Grasso Mary Panacci Frankie Cole and The Four Wanderers Victoria Fragomeni Marcello Colasurdo Fred’Angelo Frank Anthony Carlo Coppola

ENTERTAINMENT FROM INTERNATIONAL TALENT AND LOCAL EMERGING ARTISTS

I CUGINI DI CAMPAGNA

EXCITING EVENTS & INTERACTIVE ACTIVITIES COMPETITIVE AND RECREATIONAL FUN FOR THE WHOLE FAMILY

BOCCE & SCOPA TOURNAMENTS

— YOUTH SOCCER

CHALLENGE —

DANCERS —

HERITAGE & CULTURAL CENTRE

FACE PAINTERS —

COOKING DEMONSTRATIONS

— PASTA & WATERMELON

EATING CONTESTS —

KIDS PIZZA MAKING WORKSHOP

YOUR BRAND TAKES CENTRE STAGE WITH OPPORTUNITIES FOR ACTIVATIONS, SIGNAGE AND UNIQUE CUSTOMER EXPERIENCES

REACH A LOYAL COMMUNITY Connect and engage with one of the most active and spirited cultures in Mississauga. Opportunities are available for on-site presence and activations, product sales and demonstrations, promotional experiences, advertising and signage through various vendor and sponsorship options.

“STOP WISHING

START DOING”

JOHN DOE

TITLE * FEATURED REGION PLATINO ORO ARGENTO BRONZO AMICI

CUSTOM $15,000 $10,000 $7,500.00 $5,000 $2,500 $1,000

EVENT WELCOME ADDRESS ü ü  

AD IN ITALFEST PROGRAM

FULL PAGE 4C

FULL PAGE 4C

HALF PAGE 4C

QUARTER PAGE 4C

QUARTER PAGE 4C

QUARTER PAGE 4C LOGO

PRINT & MEDIA RECOGNITION ü ü

CORPORATE BANNER ** DISPLAYED ON-SITE ü ü   WITHIN SPECIFIED

AREA  WITHIN SPECIFIED

AREA  

VENDOR BOOTH *** (SPACE ONLY)

20 x 10 PROMINENT AREA 20 x 10   10 x 10   10 x 10  

COMPANY LOGO ON PROMO MATERIAL

INCORPORATED INTO LOGO  

WITH “PRESENTED BY” TAGLINE   ü ü ü ü

PHOTO OPPORTUNITIES

W/ DIGNITARIES & SPECIAL GUESTS

ü ü

COMPANY LOGO ON WEBSITE ü ü ü ü ü ü ü

ON-SITE PROMOTION ON JUMBO SCREEN LOGO   LOGO LOGO LOGO LOGO LOGO LOGO

VIP PASSES (FOR RESERVED

AREA) 24 + 6 SWEET SEATS 14 + 4 SWEET SEATS 12 + 2 SWEET SEATS 10 6 4 2

INVITATION TO SPONSOR

APPRECIATION NIGHT ü ü ü ü ü ü ü

SPONSORSHIP LEVELS & BENEFITS *CUSTOMIZED PACKAGE AVAILABLE **SPONSOR-SUPPLIED ***INCLUDES VENDOR LIABILITY INSURANCE  

ENTERTAINMENT SPONSOR – $20000 Emerging and established artists inspired by Italian music will be highlighted and perform throughout the festival. This is a prime opportunity to align your company with some of the top names in the industry or support up-and-coming singers, dancers, actors and poets of Canadian-Italian heritage. Benefits include: · Your company identified as Entertainment Sponsor in all marketing & promotional material · Company name & logo on signage in the designated entertainment area indicating “Entertainment sponsored by“ · Company logo & link on Mississauga ITALFEST 2017 event website · Full page 4C ad in event guide · 12 VIP Passes · Invitation to sponsor appreciation night

PASTA EATING CONTEST SPONSOR – $2500 The Pasta Eating Contest will test the stamina of all those who dare to eat pasta without a fork and spoon and still be able to stand when done! Benefits include: · Company name & logo on signage in the designated contest area indicating “Pasta Eating Contest sponsored by“ · Company logo & link on Mississauga ITALFEST 2017 event website · Quarter page 4C ad in event guide · 6 VIP Passes · Invitation to sponsor appreciation night

VIP LOUNGE SPONSOR – $3500

Located near the glass pavilion, the VIP Lounge is “By Invitation Only” for all sponsors, special guests and dignitaries. Benefits include: · Company name & logo on signage in the VIP Lounge designated area indicating “VIP Lounge Decor sponsored by“ or “VIP Lounge Food sponsored by“ · Company logo & link on Mississauga ITALFEST 2017 event website · Half page 4C ad in event guide · 6 VIP Passes · Invitation to sponsor appreciation night

HERITAGE CENTRE SPONSOR – $3500 The Heritage Centre is an area that will host a variety of programs focusing on Italian cultural activities. Benefits include: · Company name & logo on signage in the designated heritage area indicating “Heritage Centre sponsored by“ · Company logo & link on Mississauga ITALFEST 2017 event website · Half page 4C ad in event guide · 6 VIP Passes · Invitation to sponsor appreciation night

ADDITIONAL SPONSORSHIP OPPORTUNITIES TARGET YOUR AUDIENCE WITH ONE OF OUR INDIVIDUAL SPONSORSHIP PACKAGES

MEDIA SPONSOR – CUSTOM (NON EXCLUSIVE) If you are interested in becoming a media sponsor for the event, please contact the event organizers at chair@mississaugaitalfest.com

11  

DECOR SPONSOR

FOOD SPONSOR

WATERMELON EATING CONTEST SPONSOR – $2500 Watermelon is a center point to the Ferragosto celebration. On a hot summer day in August, there’s nothing better than enjoying this cold, refreshing fruit. Win or lose, everyone who enters gets a tasty treat. Benefits include: · Company name & logo on signage in the designated contest area indicating "Watermelon Eating Contest sponsored by“ · Company logo & link on Mississauga ITALFEST 2017 event website · Quarter page 4C ad in event guide · 6 VIP Passes · Invitation to sponsor appreciation night

ALWAYS IN GOOD COMPANY JUDGING BY SOME OF THE SPONSORS, COMMUNITY PARTNERS AND FRIENDS WE KEEP

Solmar Development Corp. is truly honoured to once again support

Mississauga ITALFEST. Celebrate with your friends and

family, right in the heart of downtown

Mississauga.

GIUSEPPE PAOLICELLI GENERAL MANAGER, SOLMAR

DEVELOPMENT CORP.

‘‘

’’

10

WHAT THEY ARE SAYING A FEW WORDS FROM OUR BIGGEST SUPPORTERS

13

Mississauga ITALFEST is a highly anticipated festival, a jewel in our city’s line up of premier events

throughout the summer and one that I am extremely proud to

support.

BONNIE CROMBIE MAYOR, CITY OF MISSISSAUGA

‘‘

’’

Mississauga ITALFEST is an

outstanding event. It is a valuable contribution

to the city of Mississauga and is enjoyed by all who

attend, regardless of age or ethnicity.

LENNY LOMBARDI

PRESIDENT, CHIN RADIO/TV INTERNATIONAL

‘‘

’’

There is always something for everyone at Mississauga

ITALFEST. A little taste of Italy visits

Mississauga whenever Mississauga

ITALFEST takes place.

NANDO IANNICCA COUNCILLOR, MISSISSAUGA

‘‘

’’

FOOD —

VENDORS —

SPONSORS —

ARTISANS —

DEMONSTRATIONS —

PRODUCT DISPLAYS

—

Our Office 1525 Trotwood Ave. Mississauga, ON L5G 3Z8

Our Event Location Celebration Square, Civic Centre 300 City Centre Drive Mississauga, ON L5B 3C1

Our Phone Main: (647) 966 4100 Tina Colalillo – Executive Co-Chair Patti Jannetta – Executive Co-Chair

Email / Website chair@mississaugaitalfest.com www.mississaugaitalfest.com

CONTACT US