Sponsorship Proposal Beldocs for Raiffeisen.pdf

8/18/2019 Sponsorship Proposal Beldocs for Raiffeisen.pdf

1/46

for

Sponsorship Proposal


2/46

Aboutthe Festival


3/46

Main Activity

Beldocs is the only fully-featuredSerbian film festival exclusivelydedicated to current documentaryproduction.

We are orientated towardsartistically and socially relevantcinema, trying to include all themost remarkable documentaries ofthe year in our annual selection.

Usually we end up showing thecurrent Oscar winner, as well as theawarded movies from top ratedfestivals like Berlinale, Venice,Sundance, Jihlava, Visions Du Reel,Hot Docs, IDFA, CPH:Dox, Leipzigand others.

Oscar 2015 winner

Visions Du Reel 2014 winner

Venice 2014 winner


4/46

Deeply involved in audiencedevelopment, each year weorganize unique promoting actions

and side events.Regular festival features includeparties, panel discussions,renowned filmmakers’ master-classes and Beldocs Market – afestival segment aimed at regionalTV distribution.

And Some More


5/46

We Put All theNicest Ingredients

We screen around 40 filmsper manifestation in fewprestigious projection halls,with half of their authors

being brought to Belgradefor Q&A sessions, lecturing,festival promotion,networking etc. Each year weaward the best Serbian andthe best foreigndocumentary. We are presentat other cultural happeningswithin Serbia and we

regularly promote ourdomestic selection abroad.


6/46

With Just a Pinch ofCorporatePhilosophy

We advocate social awareness,cultural diversity, freedom ofspeech and are strongly opposedto every form of discrimination.We promote artistic excellence,exchange of professional servicesand ideas, as well as the furtherdevelopment of Serbian

documentary scene.


7/46

Et voila!

Beldocs 2015 Data &

Basic Conclusions


8/46

During the 2015festival, we have

• Shown 41 movies from 23 countries.

• Hosted 23 foreign filmmakers.

• Attracted 10,510 visitors with40 projections in 4 prestigiouscinemas around the capital.

• Accredited 120 reporters.

• Organised 23 Q&A sessions, 1prestigious master class, 3media conferences, 1 paneldiscussion, 4 parties, 1 cocktailparty for the eminent donorsand local stakeholders, andalso the Beldocs Market – anannual gathering of the mostprominent aquisition editorsand festival programmers inthis part of Europe.

Festivalguests

MaximilianPlettau Aline Schmid Christian Frey

Đelo Hadžiselimović

Esther VanMessel Fabrizio Grosoli Gregor Streiber

Jadran Puharić Jamal Aldin

Samir Riadh

Josua

Openheimer Kaveh Bahtiari

Lejla Dedić Marie-Eve

HilbrandMarko

Sladojević Milan Petrović

Mina Mileva Mira Vočinkić Regina Schilling Sergei Loznitsa

VeselaKazakova Bruno Fritszche

JovicaStanojković Siniša Dragin


9/46


10/46

But more important,we have gained alot of unpaid media

presence

• 60 appearances on TV (RTS 1 i2, Prva, B92, Happy, Studio B,N1, Kopernikus...)

• 38 appearances on radio(Radio Beograd 1 i 2, Radio202, Studio B, Radio Laguna,Naxi radio, Radio Novosti...)

• 52 appearances in print media(Kurir, Politika, Blic, Danas, 24sata, NIN, Ilustrovana Politika...)

• 155 appearances in digitalmedia (all relevant and thoseothers as well)

https://www.youtube.com/watch?v=y-n7ateRbSchttps://www.youtube.com/watch?v=y-n7ateRbSc


11/46

On the internet, wewere also promotedthrough

• Our website (33,921 visitslasting 02:32 minutes inaverage with 3.90 pages read – during the campaign; 45,334

visits annually )

• Our Facebook page (6734 fanswith organic post reach of17,979 viewers during thecampaign)

• Our Twitter account (1030

followers with 8440impressions during thecampaign)

• Our Instagram account (340followers)


12/46

OFo ćemo ubaciti

We were powered by

Donors:

Media:

Sponsors:

Partners:


13/46

Category

1

Cate

gory

2

We have certainly grown since we were conceived

14 movies in 2 cinema halls

2,000 visitors

10 foreign guests

800 seconds of radio advertisements

2 press conferences, 20 accredited reporters and 48 media realises

41 movies in 4 cinema halls

10,510 visitors

23 foreign guests

11,040 seconds of TV and 1,600 seconds of radio advertisements

3 press conferences, 120 accredited reporters and 305 media realises


14/46

So, now, we’re ready for


15/46

COMMERCIALSPONSORSHIPS!


16/46

Highest possible mediacoverage.

This turned out to be themost effective way ofpromotion for us, partiallydue to the social relevance

of our movies.

Ourcommercialstrength


17/46


Audience structure.

Mainly intelectuals, higher thanaverage income segment.


18/46


Remarkable internationalreputation and presence.

Beldocs was described as “theone and only film festival fromSerbia acknowledged byforeign filmmakers.”

Undisputable professionalrelevance.

We nurture ongoingcollaboration with regionalmedia houses, productions,culture centres, governmentagencies, embassies and other

relevant stakeholders.

All-year-round activities.

Through Beldocs Eho we bringselected movies to the otherparts of Serbia. We are alsoavailable at Mikser, Cinema City,KC Grad happenings etc.


19/46

Ourweakness

Minor organisational and

presentational flaws.Had happened, due the insufficientbudget and the prevalence ofvolunteering workforce withinBeldocs teams. We will easilyovercome this issue with newlygenerated income fromcommercial sponsorships.


20/46

The Upcoming Edition

Time for a brief peek in


21/46

Plans for the year 2016

• The same or similar media mix, with anaddition of festival’s catalogue. That said,we are more than ready to adjusteverything in accordance with yourwishes and demands.

• More intensive promotion of BeldocsLoyalty Card.

• Shift towards the audience relevantchannels in online advertising.

• Full colour prints.

• More paid professionals withinmarketing team.

• Thematically segmented programproviding even more engaged response(by the audience, but also the media)


22/46

Already selecteddomestic titles

• U potrazi za snom by Mladen Mitrovic

• Potop by Jelena Jovčić • Četiri pasoša by Mihajlo Jevtić • Dubina 2 by Ognjen Glavonić • Nedodirljivi by Marija Ristić • Seksi Maja by Ivan Mandić • Barcellona by Tamara von Steiner

• Home Run by Nemanja Vojinović


23/46

Segment The Great Beauty (famousartists etc):

• Listen to me Marlon

• Ingrid Bergman, in Her Own Words

• Gabo: The Creation of Gabriel GarciaMarquez

• Keith Richards: Under the Influence

Segment Fight the Power (individualsagainst the system):

• Sonita

• Cartel Land

• Russian Woodpecker

• Who to Invade Next

Segment Dangerous Minds ( game-changing ideas):

• Best of Enemies

• Falciani’s Tax Bomb: The Man BehindSwiss Leaks

•

Vita Activa: The Spirit of Hannah Arendt• Forecaster

Already selectedforeign titles

Segment Beyond Good and Evil (crime stories):

• 3 and a Half Minuts, Ten Bullets

• Credit for Murder

•

Bolshoi Babylon• The Fear of 13

https://www.youtube.com/watch?v=6vi9vWdUKEg&list=PL35kbaYWPvc_luS2hiRU66XTd1OCCmCxjhttps://www.youtube.com/watch?v=6vi9vWdUKEg&list=PL35kbaYWPvc_luS2hiRU66XTd1OCCmCxjhttps://www.youtube.com/watch?v=6vi9vWdUKEg&list=PL35kbaYWPvc_luS2hiRU66XTd1OCCmCxjhttps://www.youtube.com/watch?v=6vi9vWdUKEg&list=PL35kbaYWPvc_luS2hiRU66XTd1OCCmCxjhttps://www.youtube.com/watch?v=6vi9vWdUKEg&list=PL35kbaYWPvc_luS2hiRU66XTd1OCCmCxj


24/46

The Offers You JustCan’t Refuse!

And finally, here come


25/46

Basic SponsorshipPackage

Availability:

Up to 10 per manifestation

Estimated value:

1,000 €


26/46

Basic SponsorshipPackage

Your presence at this level:

• In the festival catalogue (onepage).

• On the leaflets, posters andtotems.

• On the loyalty card.

• On the banners at the BeldocsInternet site (will beimplemented).

• Two appearances on ourFacebook page, and on ourprofiles on other social

networks


27/46

AdvancedSponsorship Package

Availability:


Estimated value:

5,000 €

Sponsorship Package


28/46

Sponsorship Package

Your presence at this levelincludes everything alreadyavailable in Basic SponsorshipPackage, plus:

• Your existing, slightly adapted orbrand new custom-made video adshown in the beginning of everyprojection.

• More prominent position and sizeamong the sponsors’ logotypes.

• A branded stand in front of the maincinema halls.

• One more page in the festivalcatalogue (two in total).

• Three more appearances on ourFacebook page, and on our profileson other social networks (five in

total).

AdvancedSponsorship Package


29/46

General SponsorshipPackage

Availability:


Estimated value:

10,000 €

Ovo ćemo ubaciti


30/46

Your presence at this level includeseverything already mentioned inAdvanced Sponsorship Package, plus:

• A mention in all TV and radio appereancesof the festival, as well as in the significant

part of print and Internet releases.• Appearance at the end of the Beldocs TV

and radio ads.

• Exclusive, emphasized appearance onBeldocs promo material with “POWEREDBY” or similar introduction line. (Detachedfrom other sponsors’ logotypes.)

• Appearance on the Beldocs conferencewall.

• Appearance on the in cinema lobby wall.

• Two more pages in the festival’s catalogue(four in total).

• Five more appearances on our Facebookpage, and on our profiles on other social

networks (ten in total).

General SponsorshipPackage

Ovo ćemo ubaciti


31/46

CobrandedSponsorship Package

Availability:


Estimated value:

20,000 €


32/46

Your presence at this levelincludes all the benefits ofGeneral SponsorshipPackage, plus:

• Completely cobrandedpromotional campaign withyour brand guidance strictlyapplied. For example, we areready to dress our logotype inyour corporate colours!

CobrandedSponsorship Package

Or even


33/46


34/46

The Time for SomeMeaningful

Entanglement?

Could this be

l l d


35/46

TVC proposal – slide 1

BUCA (doleće ): Dživdžan, neviđeno!

LJUPČE: Neviđeno šta?

C l lid 2


36/46


BUCA: Neeeviiiđeeeenooo!!! Amerikanac koji sam okupira čitave države, seljaci

ratuju sa narko kartelima...

TVC l lid 3


37/46


BUCA: Intrige u Baljšoj teatru! Onda Ingrid Bergman, Marlon Brando i Kejt Ričards

iz Stonsa!

TVC l lid 4


38/46


LJUPČE: Gde? U Beogradu?BUCA: Ma, da, dživdžan - Beldoks! Hajde, polećemo, i karte su... Pa skoro pa

džabe!

TVC l lid 5


39/46


LJUPČE: E, a...(Poleće .) Šta je to Beldoks?

BUCA (leti, iz daljine ): Nemoj da zezaš, to već svi vrapci znaju!

TVC l lid 6


40/46


SPIKER 1 (muški , van kadra ): Već i vrabci znaju šta je

TVC l lid 7


41/46


SPIKER 1 (muški , van kadra, sa dodatim efektima, moćno ): Beldoks 2016.

TVC l lid 9


42/46


SPIKER 2 (ženski , van kadra ): Pokreće ga Rajfajzen banka.

TVC proposal slide 10


43/46


BUCA: Neviđeno, kažem ti, sve same premijere!


44/46

Just the exact commercial valueof included RTS seconds actually

exceeds the price of CobrandedSponsorship Package for morethan 1.000.000 RSD!

Good to remember:


45/46

We are, of course,willing to go for themost spectacular

custom-made dealsat this stage. So,please, do contactus:


46/46

That’s allfolks!

Thank youfor your time.

Documents

Sponsorship Proposal Beldocs for Raiffeisen.pdf