Jugaad – The Street Smart way

of Engineering

8th – 9th October, 2010

Tech Arête is the annual Technical Festival of MGM’s CET which is conducted on a national scale inviting participation and viewership from many premier Engineering Institutes all over India.

Mahatma Gandhi Mission’s

College of Engineering & Technology www.mgmmumbai.ac.in

2010

October 8, 2010 [TECHARETE SPONSORSHIP AND MARKETING PROPOSAL]

MGM’s College of Engineering and Technology 2

Mahatma Gandhi Mission’s

College of Engineering and Technology Navi Mumbai, Maharashtra

The Mahatma Gandhi Mission was established in December 1982 and has 38 institutes under its fold providing education in a wide variety of disciplines like Law, Fine Arts, Music, Bio-informatics Medicine, Management, Journalism, and Engineering & Technology. These institutes are located all over India, including Mumbai, Noida, Aurangabad and Nanded. The mission also manages hospitals in Navi Mumbai and other areas.

Mahatma Gandhi Mission’s College of Engineering and Technology, Kamothe which celebrates its Silver Jubilee this year, is located on the junction of Mumbai-Pune Expressway and Sion-Panvel Highway, and shares a campus of over 8 hectares with other institutes including the College of Physiotherapy, the Dental College and Hospital, the Institute of Management studies and Research, the College of Nursing Education and others.

The college is ISO 9001:2000 certified and holds degree courses on 7 core branches of Engineering at under-graduate, post-graduate & PHD level. It is affiliated to the University of Mumbai and approved by the All India Council for Technical Education (AICTE).

Tech Arête is a two day annual technical festival of the college and serves a platform for the young engineers to foster their skills with the aim of enhancing their interest levels in the practical aspect of creating & developing new technology & services. There are a total of twenty events planned, which include competitions, workshops, talks, lectures and exhibitions.

Tech Arête 2010 – 2011 has Jugaad – The street smart way of Engineering set as its theme for the event this year. Harvard Business Review defines Jugaad as “overcoming harsh constraints by improvising an effective solution using limited resources”. To simplify, it is the art of Creative Improvisation when lacking resources. An example would be decorating your dirty walls with large photos instead of getting the entire house repainted at huge costs.

Jugaad is also the name for a vehicle that runs in towns of Punjab. It is called so because it replaces the standard motor vehicle engine with the water pump used in farms.

October 8, 2010 [TECHARETE SPONSORSHIP AND MARKETING PROPOSAL]

MGM’s College of Engineering and Technology 3

Statistics from Tech Arête 2009 – 2010 held on the 26th and 27th of February:

• The event was organized at a University-level, and a footfall of roughly 1500 participants was experienced.

• 20 engineering colleges from Mumbai University participated in the event making it one of the biggest in the circle.

• Posters and brochures sent to every engineering college in Mumbai, providing huge impressions opportunity to sponsors and good ROI.

• Festival website attracted 500 unique visitors during the festival week, again providing impressions for sponsor logo/name.

• Web analysis shows more than 200 mentions of Tech Arête in blogs and Social networking sites.

• Festival banner put up outside campus gate had possible impressions from an average 4000 visitors each day entering the campus during the festival.

Media Partners for Tech Arête 2009 – 2010:

• Air media: Radio Mirchi 98.3 FM. • Print media: The Times of Navi Mumbai, Hindustan Times, Loksatta and Prahar CCD. • Television media: Drishti, a local news channel.

Prospects for Tech Arête 2010 – 2011:

• o Students from Local and National Engineering colleges.

Target Audience:

o Students from Local Colleges for Non-Technical events. o Parents of Local Students

• o Approximately 3000 Students

Expected Footfalls:

o Approximately 300 Parents •

o Posters promoting the event shall be sent to Local and National Engineering colleges, which will bear sponsor’s branding.

Marketing Range: