wpr.org

SponsorshipON WISCONSIN PUBLIC RADIO

Good for your community and your bottom line.

WISCONSIN PUBLIC RADIO

At A Glance WPR is one of the oldest and largest public radio organizations in the country.

wpr.org

NETWORKS

Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture.

NPR News & Classical Music Network - WPR’s trusted and informative news programs include: NPR’s Morning Edition, All Things Considered and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours.

HD2 Classical Network - Classical music 24/7 on HD Radio or online.

PIONEERS WPR’s long history of innovation began in 1914 and endures today. From the first documented transmission of human speech to online streaming, WPR has continued to develop new programming and technologies.

LOCAL PRESENCE Regional offices with locally hosted programs, studios, reporters, marketing and business sponsorship staff build connections and strengthen communities in Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior.

COVERAGE WPR broadcasts three networks across most of Wisconsin. 34 radio stations transmit 56 analog and digital channels that reach more than 492,700* listeners every week. The website streams all three networks live, reaching about 30,000** people each week.

NATIONAL PRESENCE WPR syndicates two weekly programs nationwide: To the Best of Our Knowledge is carried on 220 stations with 379, 700 weekly listeners as well as 20,000 podcast subscribers. Zorba Paster On Your Health is carried on 69 stations with 119,000 listeners every week..

*ARBITRON SPRING 2016 **WPR.ORG & TTBOOK.ORG DATA 2016

“

”– Sara and Carlos Alvarado,Alvarado Real Estate Group

WPR.ORG, TTBOOK.ORG - Some of the most used websites in public broadcasting, WPR-operated sites receive almost one million** page views per month with more than 221,000** average unique users per month. Live and archive streams (which have pre-roll audio) are accessed more than one million** times each month. More than 88,500** listeners have downloaded the WPR Mobile App.

Supporting WPR isone of the easiestmarketing decisionswe make each year.

Our companyshares similar valuesof strengtheningcommunities andproviding valuableresources to ourclients which isexactly what WPRdoes for it’slisteners.

They make it easyfor us to meet ourpotential clientswhere they are…through the WPRairwaves and out inthe community.

83% of the weekly online public radio audience has not listened to public radio on-air radio in the last seven days.

Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter

Reach a statewide audience with WPR

Expand your reach with...

Online Sponsorship at wpr.org

News & Classical Network The Ideas NetworkWPR and NPR journalists offer local, national and global news with classical music during the day and overnight.

Be informed and inspired by conversation and entertainment from Wisconsin and the nation.

Adams

Ashland

Barron

Bayfield

Brown

Bu�alo

Burnett

Calumet

Chippewa

Clark

Columbia

Crawford Dane

Dodge

Door

Douglas

Dunn

Eau Claire

Florence

Fond du Lac

Forest

Grant

Green

Iowa

Iron

Jackson

Je�erson

Juneau

Kenosha

Kewaunee

La Crosse

Lafayette

LangladeLincoln

Manitowoc

Marathon

Marinette

Marquette

Monroe

Oconto

Oneida

Outagamie

Ozaukee

PepinPierce

Polk

Portage

Price

Racine

Richland

Rock

Rusk

St. Croix

Sauk

Sawyer

Shawano

Menominee

Sheboygan

Taylor

Trempealeau

Vernon

Vilas

Walworth

Washburn

Washington

Waukesha

Waupaca

Waushara Winnebago

Wood

Milwaukee

Green Lake

91.9WHDI

Sister Bay

89.9WHSF

Rhinelander/Eagle River

90.3WRST

Oshkosh

91.3WHHI

Highland

91.7WSHS Sheboygan

88.9 WEPS Elgin, IL

90.9WHA

Madison107.9

WHAMadison

88.7WRFW

River Falls

91.3KUWS Superior

90.3WHBM Park Falls

88.3WHWC

Menomonie/Eau Claire

90.3WHLA La Crosse

90.7WHAD

Delafield/Milwaukee

89.1WHAA Adams

AM 970 WHA Madison

88.1WHID Green Bay

101.3WHRM-3

91.9WLBL-FM

99.1 WLBL Stevens Point

100.9 WLBLMarshfield

90.9WUWS

Ashland

AM 930 WLBL Auburndale/

Stevens Point

Wausau

Adams

Ashland

Barron

Bayfield

Brown

Bu�alo

Burnett

Calumet

Chippewa

Clark

Columbia

Crawford Dane

Dodge

Door

Douglas

Dunn

Eau Claire

Florence

Fond du Lac

Forest

Grant

Green

Iowa

Iron

Jackson

Je�erson

Juneau

Kenosha

Kewaunee

La Crosse

Lafayette

LangladeLincoln

Manitowoc

Marathon

Marinette

Marquette

Monroe

Oconto

Oneida

Outagamie

Ozaukee

PepinPierce

Polk

Portage

Price

Racine

Richland

Rock

Rusk

St. Croix

Sauk

Sawyer

Shawano

Menominee

Sheboygan

Taylor

Trempealeau

Vernon

Vilas

Walworth

Washburn

Washington

Waukesha

Waupaca

Waushara Winnebago

Wood

Milwaukee

Green Lake

104.7WHWA

Washburn88.5

WSSU Superior

89.7WHND

Sister Bay

91.1WGTD

Kenosha

89.1WSSW

Platteville

101.7WGTD Elkhorn

103.3WGTD Lake Geneva

90.7WVSS

Menomonie89.7WUEC

Eau Claire

88.9WLSU

La Crosse

89.9WHSA Brule

90.9WHRM Wausau

88.7WERN Madison

89.3WPNE Green Bay

In central Wisconsin, the Ideas Network can also be heard on HD Radio 90.9 WHRM-3, Wausau.

WPR is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension

wpr.org

TIME SATURDAY SUNDAY TIME4 AM

MONDAY – FRIDAY

Classical Music Classical Music

4 AM

5 AM Morning Edition 5 AM

6 AMTo the Best of Our Knowledge To the Best of Our Knowledge

6 AM

7 AM

Morning Edition

Weekend Edition SaturdayWeekend Edition Sunday

7 AM

Marketplace Morning Report (7:50–8 am)

8 AMMorning Edition

8 AM

9 AM

Morning Classicswith Stephanie Elkins

To the Best of Our Knowledge9 AM

10 AM

The Odyssey Series (10:00–10:05 am)

Classics by Request with Ruthanne Bessman

The Met. Opera (Dec. - May) sometimes starts at 11:30am (times vary)

Sunday Brunch with Anders Yocom

10 AM

11 AM Morning Classicswith Norman Gilliland

11 AM

12 PM The Midday with Norman Gilliland

12 PM

Wisconsin Classical1 PM

Afternoon Classics with Lori Skelton

Saturday Classics

The Metropolitan Opera (December - May)

1 PM

2 PMSunday Afternoon Classics

including the Milwaukee Symphony Orchestra (Jul. – Sept.)

2 PM

3 PM

All Things Considered

3 PM

4 PMAll Things Considered All Things Considered

4 PM

5 PM

A Prairie Home Companion Simply Folk

5 PM

6 PM 6 PM

Marketplace7 PM

Fresh Air

Higher Ground with Jonathan Overby

7 PM

8 PMExploring Music From the Top

8 PM

9 PMClassical Music (Monday - Thursday)

Jazz Night in America(Fridays 9pm - 10pm)

Jazz Network(Fridays 10pm - 1am)

Classical Music

9 PM

10 PM 10 PM

11 PM

Jazz Network

11 PM

12 AM 12 AM

1 AM

Classical Music Classical Music

1 AM

2 AM 2 AM

3 AM 3 AM

PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK

Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

wpr.org

Marketplace Morning Report (5:50–6 am)

World Update from the BBC

BBC Newshour

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME6 AM

The Morning Show

The People’s Pharmacy On the Media6 AM

7 AM Garden Talkwith The Larry Meiller Show

On Your Money

7 AM

8 AM Zorba PasterOn Your Health Says You!

8 AM

9 AM

On Point with Tom Ashbrook

Wait Wait...Don’t Tell Me! A Way With Words9 AM

10 AMAsk Me Another Christopher Kimball's Milk Street

10 AM

11 AM

The Larry Meiller Show11 AM

12 PM

Bullseye

Wait Wait...Don’t Tell Me!12 PM

Chapter A Day1 PM

1A (Monday-Thursday)

Science Friday (Friday)

Zorba PasterOn Your Health To the Best of Our Knowledge

1 PM

2 PMThe People’s Pharmacy This American Life

2 PM

3 PM

Central Time with Rob Ferrett

& Veronica Rueckert

Radiolab3 PM

4 PMPodcast Playlist University of the Air

4 PM

5 PM

A Prairie Home Companion Simply Folk

5 PM

6 PM 6 PM

7 PMAs It Happens Tent Show Radio

Big Top Chautauqua7 PM

8 PMq

Old Time Radio Dramawith Norman Gilliland

Old Time Radio Dramawith Norman Gilliland

8 PM

9 PM BBC Newsday (Monday-Thusday)The Moth (Friday)

9 PM

10 PM Reveal (Monday) Latino USA (Tuesday)TTBOOK (Wednesday & Thursday)

Snap Judgment (Friday)

10 PM

11 PM Chapter A Day

BBC World Service BBC World Service

11 PM

BBC World Service

12 AM 12 AM

1 AM 1 AM

2 AM 2 AM

3 AM 3 AM

4 AM 4 AM

5 AM 5 AM

PROGRAM SCHEDULE IDEAS NETWORK

Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

wpr.org

Says You!

Only A Game

Travel with Rick Steves

THE POWER OF ONLINE SPONSORSHIP

The perfect complement to your on-air campaign. Reach even more of WPR’s great audience at wpr.org

Some of the most used websites in public broadcasting, wpr.org sites receive more than 995,000 page views per month with more than 221,000 unique visitors per month. Live and archive streams (which have pre-roll audio) are accessed more than one million times each month. More than 88,500 listeners have downloaded the WPR Mobile App. Source: Google Analytics 2016

EXPAND YOUR REACH WITH ONLINE SPONSORSHIP

83% of the weekly online public radio audience have not listened to public radio on-air in the last seven days. Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter

*20% discount when purchased in combination with on-air campaign** $100 when purchased in combination with on-air campaign

ONLINE ONLY83%

ONLINE & ON-AIR

17%

WISCONSIN PUBLIC RADIO

Digital Sponsorships How to reach WPR’s online audiences

WPR.ORG

TTBOOK.ORG

TILE

Weekly Rate: $125**

Weekly Impressions:

10,000

PRE-ROLL AUDIO

Monthly Rate: $200*

Monthly Impressions:

20,000

WISCONSIN PUBLIC RADIO

Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time.

wpr.org

“

”

I feel a little burst

of pride every time

I hear ‘Support for

Wisconsin Public

Radio comes from

Rutabaga, the

Paddlesport Shop.'

- Darren Bush, Owner Rutabaga, Madison

FOX CITIES PERFORMING ARTS CENTER Support also comes from the Fox Cities Performing Arts Center, presenting Sam Mendes and Rob Marshall’s production of “Cabaret.” With performances February 28th through March 5th. Tickets at Fox-Cities-P-A-C-dot-com.

GAIL AMBROSIUS CHOCOLATIER Support for WPR comes from Gail Ambrosius Chocolatier, maker of gourmet dark chocolates and truffles, family and corporate gift boxes available at 20-86 Atwood Avenue in Madison or at Gail-Ambrosius-dot-com.

EARLY MUSIC NOW Support also comes from Early Music Now, with Apollo’s Fire in “Sugarloaf Mountain” – music from Virginia with roots in British tunes, Southern Hymns, and African Spirituals. March 18th at U-W-M’s Zelazo Center. Early-Music-Now-dot-org.

BACKYARD ORGANICSSupport also come from Backyard Organics, dedicated to providing safe and sustainable lawns, gardens, and orchards using all natural, organic products. Serving clients throughout Northeast Wisconsin since 2004. More at Backyard-Organics-dot-net.

LEIGH YAWKEY WOODSON ART MUSEUMSupport for WPR comes from Wausau’s Woodson Art Museum celebrating the 40th anniversary of Birds in Art. With one hundred twenty-three all-new, avian-themed works, now through November 29th. L-Y-W-A-M-dot-org.

ONEIDA NATION Support for WPR comes from the Oneida Nation Tourism Department, providing reservation tours and an array of cultural experiences, including dance performances, storytelling and hands on demonstrations. Information is at Explore-Oneida-dot-com.

MAYO CLINIC HEATH SYSTEM Support also comes from Mayo Clinic Health System, raising awareness of heart health through events held in February, in collaboration with cardiologists and the American Heart Association. More information is at Mayo-Clinic-Health-System-dot-org.

NORTHWIND BOOK AND FIBERSupport also comes from Northwind Book & Fiber in Spooner, an independent bookstore, fine yarn shop and local art gallery, with puzzles, games and more. “A place for people with ideas” North-Wind-Book-dot-com.

WISCONSIN PUBLIC RADIO

Broadcast Guidelines What you need to know to make the most of your sponsorship announcements.

wpr.org

1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are

signature elements of public radio programming. Copy must be written as concisely as possible.

2. Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than

promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio

has established clarifying guidelines and retains final editorial authority over all announcement copy.

3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non

profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length andpreamble.

4. Each announcement is limited to 15 seconds in length. This includes the preamble. Copy should be able to be read comfortably, out loud, in 14-14.5 seconds. A good guideline for this is 35 words. Each spoken letter and number counts as one word.

A. The announcement MUST contain one of the

following preambles:

• Contributors to Wisconsin Public Radio include…

• Supporters of Wisconsin Public Radio include…

• Support for Wisconsin Public Radio comes from…

B. The announcement MUST contain the name of the

business sponsor after the preamble;

» Support for WPR comes from Bobs Bicycles...

C. Announcement copy MAY contain:

• Location(s) of the business(es):

» On Main Street; downtown La Crosse; 204

South 15th Street; in Madison and Baraboo.

• A value-neutral description of major product(s)and/or service(s), no more than three:

» Acme Woodworking, offering renovation

services, cabinet making and refinishing.

• Phone number or website. Use of telephone

number and website address together is

discouraged. It is preferable to use one or the other:

» Tickets available at 555-1212.

» More at Northland Theatre dot org.

• An established company slogan (usually allowable).

D. Announcement copy may be changed periodically/

seasonally and/or more than one script may be

rotated through the schedule, as appropriate

or necessary.

E. Announcement copy may NOT contain:

• Any mention of price:

» No interest rate, pricing information, discount, savings, or value of any kind may be included.

• Call to Action:

» Examples of prohibited words or phrases are:

“call”, “come by”, “be sure” or “learn more at”

in relation to a product or service.

• Qualitative or comparative language:

» No descriptive or comparative language of a product or service is allowed. A Business Support announcement may not explain that something is “perfect, less filling” or is the “largest, smallest” or the “most” anything.

» Third-party qualifications are not allowed:

“board-certified doctor,” “licensed and

insured carpet cleaner.”

» First-person references (“I, our, my, we”) are

prohibited. Second-person references, such as

“you, your, you’re” are strongly discouraged.

• Endorsements.

• Embedded background music or sound effects.

• Support for WPR comes from…

• Support also comes from…

Statewide

Regional