Sport Clips Huddle Presentation Guidelines

Sport Clips, Inc., P.O. Box 3000 - PMB 266, Georgetown, TX 78628 PH: 512.869.1201

Guidelines for Delivering

an Effective Presentation

Preparation

Practice

Presentation Thank you…

...for agreeing to participate in our upcoming program. To help you prepare, we have developed some guidelines to help you deliver an effective presentation. Please review and let us know if you need further information. Planning


Professionalism in appearance and presentation is expected. Business attire is always appropriate for speakers, moderators and roundtable facilitators.

Presenters may not use the platform as a vehicle to promote their own business service, interests or prod-ucts. Presenters are not permitted to distribute bro-chures or other marketing materials as part of their program unless approved in advance by Sport Clips.

Presentations should be limited to the topic assigned without expansion into areas that are non-applicable or seIf-serving.

Audio visual aids such as a Power Point presentation are always a plus. They highlight the most important material and offer a visual focus for your presentation.

In many cases, we record our sessions.

Comply with all published deadlines for submission of audio visual requirements, biographies, photos, etc. If you are unable to meet deadlines, please notify your point of contact at Sport Clips as soon as possible.

Good speaking is essentially good teaching. Although a motivational speaker may not think of himself/herself as a teacher, if effective, he/she employs basic teach-ing techniques. The inclusion of personal experiences and best practice stories give validity to your presenta-tion.

Good teaching, and therefore effective speaking, has three ingredients: (1) it is vivid; (2) it is memorable; and (3) it is relevant. But what does this mean? Vivid-ness is the ability to describe a situation with words and pictures. Making a presentation memorable is the ability to cause a listener to recall months later a major emphasis, a significant experience or a statement. Relevance is the ability to get a listener to see that the topic has immediate practicality to him.

General Guidelines

Page 2

Guidelines for Delivering an Effective Presentation

We do realize that our speakers are professionals and the key to your success is knowing your audience. For example, did you know that Sport

Clips was founded in 1993 by Gordon Logan, who operated Sport Clips for two years before franchising. There are some elements of Sport Clips that separate us from others in our industry.

Our Client service process is called the 5 Point Play.

We don’t use brooms to sweep away hair, but use a central vacuum system to keep our cutting floor clean.

Our Mission is to Create a Championship Haircut Experience for men and boys in an exciting sports environment.

In addition to our Mission Statement, our Values consist of the Heart of a Champion and Three Key Questions:

Having the Heart of a Champion means doing what’s right, doing your best, and treating oth-ers the way they want to be treated.

We ask the Three Key Questions of one anoth-er and expect each answer to be “yes.”

Can I trust you?

Are you committed to excellence?

Do you care about me?

Our Goal is to Get and Keep more Clients who purchase more of our services and products, so that we, as a Team, can Grow year after year. We refer to this as: Get, Keep, and Grow.

Sport Clips uses unique terminology. It is important to use these terms correctly to gain credibility from the audience:

We are Sport Clips, not Sports Clips.

We have Clients, not customers.

We have Stores, not salons or shops.

We employ Stylists, not hairdressers, cutters, clip-pers, beauticians. We still use the term Stylist, even if the person is a licensed barber.

Everyone who works at Sport Clips is a Team Member, not staff or an employee.

Store owners are called Team Leaders.

Trainers are called Coaches.

Regional Directors are called Area Developers or ADs.

We work with suppliers, not vendors.

Know Your Audience:

About Sport Clips

Sport Clips, Inc., P.O. Box 3000 - PMB 266, Georgetown, TX 78628 PH: 512.869.1201 Page 3


Whether you are a Speaker, Moderator or Facilitator, there are Four P’s to being an effective presenter:

■ Preparation ■ Planning ■ Practice ■ Presentation

III. Conclusion

A. Summary statement – Restate why the subject is important to the Sport Clips audience

B. Impact statement

C. Practice

Good speaking is much like an athletic performance. Hours of practice precede good performance. Practice however, doesn’t necessarily perfect performance – effective practice does.

Here are three suggestions on how to improve practice sessions:

1. Rehearse your presentation. Practice in front of a mirror and take note of your eye contact and gestures.

2. Practice delivery. Delivery and style are a function of personality. You should not try to imitate other speakers. The key is to be yourself.

3. Polish your talk. After several practice sessions, you will have a good feel for your talk. Now critically analyze every aspect of your presentation and make sure it retains audience interest.

D. Presentation

Nervous anxiety is not only normal before a talk; it is helpful. If you have practiced effectively, you will generally perform to the desired result. Here are six things to keep in mind as you make your presentation:

Show congeniality to your audience.

Never apologize for your personal experiences.

Be energetic in your presentation.

Put your heart into your message.

Dress neatly and attractively.

Use professional language.

Do not espouse personal views.

End on time or a minute or two before you were scheduled to end. Allow time for questions from the audience and always leave them wanting more.

A. Preparation

An effective presentation is always the result of unseen preliminary preparation. Preparation is the result of extensive experience, broad reading and general knowledge of the subject matter. Noble thoughts are the result of purposeful planning.

B. Planning

Here are three steps to good planning:

1. Speak to your event manager regarding your topic and ask for more details that will help you customize your presentation to your audience. Ask what the theme of the Huddle is and be sure to incorporate that into your presentation.

2. Study, ponder, and brainstorm your topic. Write down notes at random. Ask the pertinent questions: Who? What? Why? When? How? Think of every considerable aspect of the topic you can. Write questions. Begin your research. Review your files. Read what others have said. Consult the authorities in your field. Find out what research has been conducted. The best summary of current writing is the Index of Periodical Literature. As you brainstorm your topic, gather quotations, anecdotes, personal experiences, and humor.

3. Organize and outline. The classic outline for public speaking is:

I. Introduction

A. Attention grabber

B. Statement of purpose

C. Overview of topic

D. Why the topic is important to Sport Clips

II. Body

A. Rule of thumb: Never more than three points from one idea

The Four P’s of Presenting


Suggestions for Answering

Questions From the Audience

Avoid the nervous nod, smile or frown when you en-tertain a question from the audience.

Avoid using the response, “Good question.” If you do not say this for every inquirer, you will imply their questions aren’t as good.

Take care not to look at the inquirer at the exclusion of the audience. Look first at the person who asked the question; and then look at the entire audience as you respond.

Never repeat negative or highly emotional language. If you repeat a negative question, you run the risk of having the press quote you as though the words were your own.

Listen carefully to every question being asked.

Never end a question and answer session with a question that has bombed. You want to leave your audience with a positive feeling.

When you feel it is time to close the question and an-swer session, avoid saying, “This will be our last question.” Instead, say, “We have a few minutes left, is there another question?” This way, if you are not satisfied with your response, you still have the option to accept another question and end on a positive note.

The Panel Moderator’s Role

Introduces the panelists including name, business background, present position, status of company rep-resented. Also makes administrative remarks provided in advance by Sport Clips.

Introduces the topic with a well-stated question like the following: “Our panel will address the challenge of how to develop good franchisor-franchisee relations. To get us started, let me address a question to the entire panel. What do you feel are the greatest chal-lenges franchisors face in developing positive relation-ships with their franchisees?”

Is not just a “talking head.” The moderator creates an interactive environment with the audience throughout the session by posing questions for their consideration and inviting them to share their own experiences and best practice stories.

Does homework on the topic and the views of panel members so questions can be directed to those who have the most expertise regarding a particular ques-tion, or who have differing perspectives.

Meets with the panelists by conference call prior to the program to assure understanding of roles and presen-tations so there is no overlap in material presented and important items are not left out.

Makes sure the panel members stay within the allotted time limit.

Sees that one panel member does not monopolize the discussion. Should a panelist monopolize the session the moderator might say at an appropriate time, “John, could you summarize your ideas so we can hear from other panel members?”

Receives questions or objections from the audience and interprets them to panel members for an answer. For example, should a member of the audience say, “I question Mr. Sheldon’s opinion on….” The moderator might say, “Mr. Sheldon, would you care to clarify your position on…”

Summarizes different points of view. A panel modera-tor might effectively do this by taking notes on re-sponses by panel members and at the conclusion of the discussion on a question say, “Two panel mem-bers have expressed the opinion that....The other two feel this idea should be modified.”

Effective Panel Discussions

Page 4


Q: What is the Purpose of a Panel Discussion?

A: To inform the audience about a topic on which the audience is not generally well-

informed. A panel of experts discusses a question or topic while the audience listens in.

The Panel Member’s Role

Represents a definite viewpoint to which s/he is committed.

Is well-informed and prepared before discussion. Is to explain and defend their point of view and

answer objections or questions about it. Is willing to defend point of view, but gives re-

spectful courtesy to others’ point of view. Stays within allotted time period. Succinctly summarizes points.

The panel moderator should review the above points

with panel members prior to the presentation.


General Suggestions:

The group should be kept small, with an optimum number not to exceed 15.

The group should be seated so they face each oth-er.

The discussion topic should lie within the knowledge and experience of the group.

Topics should be phrased in a question format and the question be impartially stated.

The group must have time to thoroughly discuss the topic.

The Facilitator’s Role:

Studies the topic or issue beforehand.

Does not make a presentation but instead leads a discussion among all participants about the as-signed topic.

Initiates a short introduction by each member of the roundtable including name, company, how long with company, number of units, etc.

Has a clearly phrased question or topic to discuss when assigned.

When a subject has not been assigned, it is the leader’s responsibility to see that the group arrives at a consensus as to what will be discussed. After several topics have been suggested the leader asks for a vote on the two major questions the group

would like to address. This entire process should not take more than three to five minutes.

Does not use the platform as a vehicle to promote his or her own business service, interests or products. Fa-cilitators are not permitted to distribute brochures or other marketing materials as part of their program un-less approved in advance by IFA.

Does not dominate the group or try to alter its pattern of thinking. Does not allow any other roundtable partici-pant to dominate the discussion.

Maintains a neutral and open exchange of ideas among all participants while ensuring everyone’s views and opinions are respected.

Has additional questions to ask participants to keep the dialogue moving. This also ensures the discussion stays within the subject and is relevant to all.

Summarizes key points made by participants. “It ap-pears that a majority of the group feels the most effec-tive PR method is...”

Remember: The success of a round-table discus-sion is not the brilliant contribution of one individu-al, but the contributions of all the participants who create a group consensus. The interchange that takes place should be friendly and homogeneous, thereby creating an open forum for the exchange of

ideas and problem-solving.

Effective Roundtable Discussions

Page 5


Q: What is the Purpose of a Roundtable Discussion?

A: To exchange ideas and suggestions between participants in the

roundtable. When effective, each participant will emerge with sharper,

clearer ideas about the topic.

Checklist for Huddle Presenters:

Content approved

Presentation slides on Sport Clips template

A/V needs confirmed

Room layout specified

Rehearsals scheduled

Photo and bio sent


More About Sport Clips

Sport Clips was established in 1993 and franchised in 1995 by Founder and CEO Gordon Logan. The franchise ranks

in Entrepreneur Magazine’s top 20 “fastest growing franchises” and in the top 100 in the “Franchise 500”, in the top 10

in Forbes’ “Top 20 Franchises To Start”, and in the top 50 in Dun & Bradstreet’s AllBusiness.com “2012 AllBusiness

AllStars”. Gordon served as an Aircraft Commander in the U.S. Air Force (1969-1976), and worked as a financial

planning and control consultant with Price Waterhouse & Co. in Houston, Texas (1976-1980). Gordon is a graduate

of MIT (BS, 1968), and The Wharton School of the University of Pennsylvania (MBA with honors, 1976), and is a CPA

in the State of Texas.

Sport Clips Help a Hero Program

Bringing home a little closer to our nation’s heroes throughout the year.

Since 2007, Sport Clips has helped U.S. service members connect with their loved ones through our Help a Hero pro-

gram, benefitting the Veterans of Foreign Wars’ Operation Uplink™ Free Call Days. Through company and client do-

nations, almost 2 million calls have been made possible and almost 2 million dollars have been contributed to the pro-

gram to date. In total, the Operation Uplink program has provided more than 7 million free connections to U.S. service

members!

From October through Veterans Day of 2012, Sport Clips locations nationwide collected donations to continue to pro-

vide deployed and hospitalized U.S. service members with free phone time monthly and on holidays throughout the

year. In addition, $1 from every hair care service given on November 11th, Veterans Day, went to support the pro-

gram. “These calls are more than just ‘morale’ calls. They’re often a lifeline for those who are far from home – some-

times on their second or third deployment,” says Gordon Logan, Sport Clips CEO and Founder. “The calls were im-

portant to me when I was overseas in the Air Force, and are still important today.”

On December 10, 2012, Sport Clips was honored to present a check for $500,000 to the Operation Uplink program at

the VFW National Headquarters in Kansas City, Missouri! Thanks to all our clients, and others, who contributed to

making this record-breaking gift possible! Through this donation, the VFW is able to expand Operation Uplink in 2013

by providing three designated Free Call Days each month - more than ever before!

NASCAR

Sport Clips is a proud sponsor of Joe Gibbs Racing’s NASCAR drivers, Elliott Sadler and Denny Hamlin.

Documents

Sport Clips Huddle Presentation Guidelines