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Sports Analytics Innovation
Winning in Sports Through Data Analytics
September 10 & 11, 2014Hyatt Regency San Francisco
San Francisco, CA
Confirmed Speakers
Confirmed Speakers
• VP, Medical Services, Los Angeles Dodgers• Lead Sport Scientist, Chelsea FC• Assistant Coach & Player Dev., Atlanta Hawks• MVP, Ticket Sales & Services, San Francisco Giants• Manager, Analytics, Phoenix Suns• Sr. Technologist, U.S Olympic Committee• Director, Interactive Marketing, Chicago Bulls• VP, Ticket Sales, Golden State Warriors• Director, Basketball Analytics, Charlotte Bobcats• Director, Club Digital Strategy, NFL• Director, Football Admin., San Francisco 49ers• Director, Elite Performance, STATs• Director, Sport Management, George Mason
• Special Projects, Memphis Grizzlies• Director, Basketball Analytics, Milwaukee Bucks• Sr. Director,Sports Science, San Jose Earthquakes• Manager, Performance, Seattle Sounders FC• VP, Analytics & Quality Control, Bleacher Report• Analytics Evangelist, Tibco• M.D, Sports Medicine, U.S Olympic Committee• Strategic Partnerships, Facebook• Sr. Manager, Digital, San Francisco 49ers• Team Doctor, Florida Atlantic Owls• Marketing Professor, Sonoma State University• Director, Sport, George Mason University• Principal Architect, GE
Past Delegates include...• Director, Analytics - NBA
• Director, Insight - Red Bull
• Vice President - EA Sports
• Head of Sports Science - BOA
• Director, Analytics - NFL
• Director, Insight - Betfair
Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the sports analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.
Job Title Of Attendees
President/Principal
SVP/VP
C-Level
Snr. Director/Director
Global Head/ Head
Snr. Manager/Manager
Academic (1%)
78%
1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees
Company Size Of Attendees
8%
11%
25%56% 81%Attendees are
companies with at least 300
employees
3%
21%
12%
42%
13%
8%
Attendees are at Director level or above
TI L http://www.facebook.c
Brian Hampton is in his 11th season with the 49ers and his 5th as Director of Football Administration & Analytics. Previously Hampton served as the team's Manager of Football Operations for two seasons and as an analyst before that. He originally joined the 49ers as a football operations intern in late 2003. In his current role, Hampton is responsible for contract negotiations, strategic planning & management of the club's player compensation budget and salary cap. Hampton also manages the football R&D efforts, providing frequent analysis on special projects for the owner, head coach, general manager & president.
The Analytics of NFL Game Management
With 22 players involved and the specific goals of each play not always defined, football provides a challenge for analytics. The NFL anti-technology rule prevents the use of computers during games so that the best athletes and coaches, not the best software developers, determine the outcome. Decisions such as when to use a timeout, punt, try a two-point conversion, spike, kick a field goal on 1st down or kneel are the aspects of the game which can be measured and defined. These are also areas where a game or two each week is won or lost.
Brian HamptonDirector, Football Admin & AnalyticsSan Francisco 49ers
John Beaven just completed his 11th season with the Golden State Warriors organization, his first as the team’s Vice President of Ticket Sales. In his current role, Beaven is responsible for overseeing all aspects of the team’s season ticket sales efforts, while providing analysis and strategic planning for partial plan, group, and individual ticket sales initiatives. Under his direction, the Warriors reached a franchise record number of season ticket holders during the 2013-14 season, capping season tickets at 14,500. He originally joined the organization in 2003 as a season ticket account executive, and has held several leadership positions within the ticket sales department since then.
Justifying a Significant Price Increase for the 2014-15 Season
After increasing season ticket prices by 23% prior to the 2013-14 season, the Warriors continued to leverage strong team play and reached a franchise record 14,500 season ticket holders last year before starting a Priority Wait List that has since grown to 5,000+ deposits. Through the forensic analysis of various data sets, the Warriors concluded that an additional 25% price increase for the 2014-15 season was justified. In this session, John Beaven will discuss how analytics played a critical role in the decision-making process, and how data was carefully compiled to help justify the increase to season ticket holders.
John BeavenVP, Ticket SalesGolden State Warriors
Whether secretly or openly, sports organizations around the world are increasingly getting on board with analytics. Whether it's to identify an edge in performance from players or finding one away from the field of play, using data to inform decisions is becoming essential. Thought leaders, practitioners, analysts & coaches are gathering in San Francisco this September to share more about how analytics are constantly evolving the way the sports industry operates, in every sense. From the bleeding edge of performance enhancement to fan engagement &
business analysis, the Sports Analytics Innovation Summit promises to be a hive of the right people, talking about the right things.
Themes to be covered include:
• Performance & Conditioning• Fan Engagement & Ticketing Analytics• Digital & Technological Strategy• Making Decisions with Data in Support
About The Summit
Confirmed Speaker Information
Confirmed Speaker Information
Alissa Lieppman is the Director of Club Digital Strategy for the National Football League. In this role, she works closely with the 32 NFL clubs to optimize and achieve each organization’s digital objectives for their websites and social channels. By using the wealth of data available, this presents opportunities to identify the most engaging content, optimize page layouts and site structures, and determine trends from both an aggregate and individual club level. Alissa travels regularly to each club to consult with and educate various departments about the importance of digital to their organization’s growth. A Trojan at heart, Alissa graduated from the Marshall School of Business at the University of Southern California.
NFL - Digital Content Powerhouses
Traditionally, sports club websites have been primarily viewed as an information source for schedules, ticket info, rosters and press releases. Over the past few years, we’ve seen a major shift from information-based websites to content powerhouses. Oftentimes considered the more conservative of all sports leagues, the 32 NFL clubs have fought and in many cases have won the battle for more access, more exclusive stories, and more content for their fans than ever before. In this session, we’ll discuss the shift in content creation, the importance of social media in growing fan bases, and how clubs are creating content to cater to both avid and casual fans.
Alissa LieppmanDirector, Club Digital StrategyNFL
Matt Thiry is in his first season with the Memphis Grizzlies, having joined the team after spending two years as a Senior Manager of Analytics in the NBA’s Team Marketing and Business Operations department. In his current role, Matt serves as an internal consultant on strategic projects across all of the organization’s business verticals and oversees the team’s business analytics talent. His primary areas of focus to date have included sponsorship prospecting, ticket pricing, premium area redesigns, broadcast f inancia l analyses, and membership development. Matt is originally from the Bay Area and graduated from Stanford University, where he studied Political Science and Economics.
Optimizing the Sponsor Prospecting Process
As data-based decision-making has become increasingly the norm in the sports industry, the use of analytics has spread from ticketing to marketing and gradually into other verticals within organizations. The opportunity to leverage these tools in corporate partnerships, one of our largest revenue streams and historically one of the least data-driven parts of the business, is substantial. One of the primary applications of this approach is in the prospecting process – this presentation will focus on how the Grizzlies (a) identified and collected data on the world of potential prospects, (b) determined which data points were most predictive of sponsor spend, and (c) prioritized the companies and categories that could drive the most revenue for the organization.
Matt ThirySpecial ProjectsMemphis Grizzlies
Mounir Zok joined the U.S. Olympic Committee as a Senior Sports Technologist in 2012. In his position, he develops technological solutions for coaches to analyze athlete performances that do not interfere with training. He also investigates solutions for staff to optimize their work with athletes, and serves as a liaison between the sport performance division and third-party companies and research institutes. Prior to joining the USOC, Zok helped grow a sports technology start-up company in Italy into an internationally renowned firm in technology development. Specifically, he led and coordinated staff and assisted in developing businesses in foreign countries.
Using Data Correctly - How Do You Tell the Team?
If I were to deliver a presentation 5 years ago, I would have focused it on data collection tools and methodology. Today, this process is seamless; today, it is extremely easy to get hold of vital, physiological and activity data. Our present challenge is really about the system that holds the data together and to answer a very simple question: how might we help our clients/partners benefit from reliable and easy-to-understand information. Within this context, human-centered design and lean development principles can prove to be major assets. I will be sharing with you some stories from our US Olympic teams inspired by these assets.
Mounir ZokSr. Sports TechnologistUnited States Olympic Committee
Confirmed Speaker Information
Paul is currently is the Director of Elite Performance for STATS LLC. He focuses on program analysis and design based on live data tracking systems for professional teams. Currently working with 15 NBA teams and developing new models for NFL, NHL and college sports. Started by developing performance metrics from game data in soccer in 2009 - 2011.
Connecting Game and Training Data for a Complete Look at Athletic Performance
As camera-based technologies become more prevalent during game action and wearable devices are the norm in training, there is a growing need to combine the output into one common language. By doing so, we can provide a full picture of athletic performance in order to maximize readiness, aid in recovery and ulitimately prevent injuries.
Paul Robbins Director, Elite PerformanceSTATs
Jo has worked as a Sport Scientist at Chelsea Football Club for the past five seasons, progressing from Intern to Lead Sport Scientist. During this time she has been involved in victorious campaigns in the Premier League, Champions League, FA Cup and FA Youth Cup. Jo graduated from Loughborough University with a First Class Honours degree in Sport and Exercise Science. She is currently carrying out a part time distance learning Masters degree in High Performance Sport with the Australian Catholic University. Jo is also a cofounder and writer on the SportsDiscovery.net blog.
Managing the 'Art' & 'Science' of Data Analytics in the English Premier League
The expansion of data collection and Sport Science in English football over the past few years has been unstoppable. The challenge to those working in it is to manage, interpret and communicate this information to colleagues in a valuable manner, whilst balancing with the ‘art’ of football. This presentation will include case studies of some successful (and less successful) applications of data in this high pressure and unpredictable environment from the past five years and will discuss the lessons that have been learnt. Examples will include physical performance, training analysis, rehabilitation and youth development.
Jo ClubbLead Sport ScientistChelsea FC
Stan Conte is the Vice President, Medical Services and Head Athletic Trainer for the Los Angeles Dodgers. Prior to joining the Dodgers in 2007, he held a similar title for the San Francisco Giants from 1993 to 2006. He received his undergraduate degree from California State University, Northridge and his Doctorate in Physical Therapy from Boston University and holds additional credentials in Athletic Training. His interests lie in Baseball Sport Medicine Injury Analytics and have published several articles on the epidemiology of baseball injuries in the prestigious American Journal of Sports Medicine as well as other journals. He has also authored two chapters in baseball sport medicine books and serves on several MLB research committees including Shoulder Research Committee and Committee on Electronic Medical Records. Conte lectures locally and nationally on the treatment, rehabilitation and analytics of baseball injuries.
Professional Baseball Injury Analytics
Baseball has a rich history of statistics and with the advent of Sabermetrics, the world of baseball performance analytics has exploded. However, research and analytics of injuries falls far behind even compared to other professional sports. This will be a discussion of the epidemiology of baseball injuries, the trends, patterns and costs of injuries in baseball. Specific injury trends such as Tommy John Surgery will be used as examples of where injury analytics presently stand and what can be done in the future.
Stan ConteVP, Medical Services & Head TrainerLA Dodgers
Confirmed Speaker Information
Michael Clutterbuck has just finished his first year as Director of Basketball Analytics with the Milwaukee Bucks after joining the team early in the season. He is responsible for assisting the front office and coaching staff with analytics scouting reports, research, as well as providing information to aid draft and free agency decisions. He manages all of the data coming from SportVU and other raw data services. Prior to his entrance into the NBA, Michael spent 3 years at the Value-Added Research Center, an education research organization at University of Wisconsin-Madison that employed the use of big data and cutting edge econometric modeling to help evaluate teacher, school, and district performance, with an emphasis on clear communication of the methods involved.
Building a Sustainable Analytics Department
Much like work has been done into why the concept of “efficiency” is so important in basketball, the same concept applies to building a successful and sustainable analytics department. Today, automation, speed, consistency, and integrity are key attributes that a sustainable department must embody. And now with analytics becoming further incorporated into a l l l eve ls of organ izat ions , communication is perhaps now the most important of all the attributes. I plan to share with you examples of how I communicate some key analytical concepts, as well as outline the skills and technology needed to create a top-of-the-class analytics department
Michael ClutterbuckDirector, Basketball AnalyticsMilwaukee Bucks
Dr. Bob Baker is the Director for the Center for Sport Management and an Associate Professor at George Mason University. Dr. Baker earned his doctorate from William & Mary, and his M.S. and B.S. from Penn State. He has had extensive experience in the sport industry. His research interests include professional preparation in sport management, the dynamic relationships among sport industry stakeholders, and sport for development and peace. Bob has obtained approximately $2 million in external funding and written numerous articles.
Using Social Media Analytics to Quantify Fan Engagement
The fan experience has changed with the introduction of social media. Teams observe and intermingle with customers across multiple channels giving both increased interaction. However, measuring fan engagement across channels and within lively social spheres can be difficult. Marketers often struggle quantitatively valuing a “like”, retweet, or moderating a forum. The solution to these challenges is to use analytics and text mining. The presentation reviews collecting social information and analytical frameworks for fan engagement, topic identification, and customer segmentation then attempts to measure these interactions against team related merchandise using Amazon.com’s Sales Rank as a proxy.
Robert BakerDirector, Center for Sport ManagementGeorge Mason University
Moreau is the USOC Managing Director of Sports Medicine developing the USOC strategy for Clinics, Games and the National Medical Network. He was the Olympic Medical Director for Team USA in London and Sochi. Moreau advances integrated, multiple disciplinary musculoskeletal care through Fortis Cura a company dedicated to advancing patient centered care through utilization and developing evidence based musculoskeletal care pathways. He has been featured in Bloomberg Business Week, USA Today, Time, ESPN, NPR, NBC, GE Healthcare News, Summit, and the Army Strategic Studies Group. Moreau has presented over 600 presentations focusing on sports medicine and musculoskeletal care.
Big Data Drives Big Changes in Olympic Sports Medicine
Team USA uses a GE cloud based Practice Management Electronic Healthcare medical records coupled with analytics to drive the USOC prevention of illness and injury in their elite athletic population. Retrospective and forward looking analytics will drive innovation in healthcare. When a hundredth of a second makes a difference data provides for the edge in sports medicine. Case studies will be used to demonstrate that the future is here now when it comes to data driven evidence based medicine.
Bill MoreauManaging Director, Sports MedicineUnited States Olympic Committee
Confirmed Speaker Information
Russ Stanley, who enters his 25th season with the San Francisco Giants, is responsible for the ticket sales and fulfillment of all events at AT&T Park and Spring Training games at Scottsdale Stadium. He is a pioneer in developing and implementing the dynamic ticket pricing model commonplace today in professional sports. The Giants were the first professional sports team to adapt this structure. Stanley and his team of sales, operations, client relations, and luxury suites staff have implemented many progressive ideas that are designed to continually improve the fan experience at AT&T Park and Scottsdale Stadium. Under Stanley’s leadership, his team of ticket and sales professionals continues to set the bar for the sports ticketing industry.
Russ StanleyVP, Ticket Sales & ServicesSan Francisco Giants
Jason W. Rosenfeld is the Director of Basketball Analytics for the Charlotte Bobcats. He leads the team’s considerable analytic and technology efforts and works to enhance decision making around the draft, free agency, trades, and game strategy. Prior to joining the Bobcats, Jason was the Assistant GM, basketball operations, for the Shanghai Sharks; a basketball operations intern for the Houston Rockets; a student manager at Harvard; a consultant for the Ukrainian national team; and a basketball operations assistant for the NBA’s Basketball Without Borders program in Beijing.
Jason RosenfeldDirector, Basketball AnalyticsCharlotte Bobcats
Ken Borkan will be starting his 3rd season with the Phoenix Suns as Manager of Analytics. His department serves as the organization’s internal strategic consultants across both business and basketball operations. Some of Ken’s responsibilities include data analysis, marketing partnership ROI calculation and rating system, market research, ticket pricing/sales forecasting, capital investment analysis, broker relations, player analyses, player contract analytics, and pregame preparation. Prior to joining the Suns, Ken spent the previous few years as a senior business strategy analyst for Capital One developing credit policy and optimizing credit line strategy.
Ken BorkanManager, AnalyticsPhoenix Suns
Shyam Varan Nath is a Big Data and Advanced Analytics professional with experience in Healthcare and related fields with companies like GE, IBM, Deloitte and Oracle. His areas of interest include bringing together Internet of Things and Healthcare. He has been a co-Founder of Technology Company as well lead several Technology user groups. He has an MBA and Masters in Computer Science, apart from B Tech (EE) from IIT, Kanpur India.
Dr Manish Gupta is a practicing Sports Medicine physician. He has been a team doctor for professional and university sport teams with current role as Team doctor for Florida Atlantic University Football Team– Owls. He has been a co-Founder of Technology Company.
Big Data Sport Analytics for Prevention and Recovery from Concussions
This session will showcase the use of Big Data Analytics for preventing sports injuries like Concussions in football games. The use cases shared will be around advanced athletic analytics and related technologies. What is very unique about the approach is not just measuring external parameters by treating the body as a black-box (outcomes). It also takes into account the mechanisms within the body which produce those outcomes. The understanding of the relationship between the two is an area of great discovery and innovation. The insights shared in this talk are based on a collaboratory where the most advanced sports analytics technologies and talent are exposed to real life massive athletic data and conditions.
Shyam Varan NathPrincipal ArchitectGE
Dr. Manish GuptaTeam DoctorFlorida Atlantic Owls
The Information
Registration Pricing
Sports Analytics Innovation SummitDate: September 10 & 11, 2014Location: Hyatt Regency San Francisco, 5 Embarcadero Center, San Francisco, CA 94111
For larger groups or special requests contact Sean by calling +1 415 692 5514 or email [email protected]* Group discounts are applicable at the point of registration only.
Ways to Register
+1 415 692 5514 +1 323 446 7673 Register Online Here
Group Discount Offers3 Silver Passes: $1,200 ($400 per attendee)5 Silver Passes: $1,750 ($350 per attendee)3 Gold Passes: $1,800 ($600 per attendee)5 Gold Passes: $2,750 ($550 per attendee)3 Diamond Passes: $2,400 ($800 per attendee)5 Diamond Passes: $3,750 ($750 per attendee)
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Silver Pass
$695Access to all sessions &
networking events7 days access to presentations from the
summit via ieOnDemand
$595Early Bird Price(before Jul 11)
Diamond Pass
$1095Access to all sessions, networking
events, annual subscription to all content on the Big Data & Analytics channels via
ieOnDemand
$995Early Bird Price(before Jul 11)
Gold Pass
$895Access to all sessions, networking
events & unlimited access to presentations from the summit via
ieOnDemand
$795Early Bird Price(before Jul 11)
1 Day Pass
$495Full access to the sessions to your chosen day of the summit, 7 days
access to presentations from the summit via ieOnDemand
7 dayonline access to event materials
On-Demand Pass
$600Unlimited access to presentations from the summit via ieOnDemand,
including presentations, interviews & the ability to contact speakers
Unlimited access to
ieOnDemand
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COMPANY INDUSTRY
ADDRESS CITY
STATE/PROVINCE ZIP/POSTAL CODE COUNTRY
EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER
1. Delegate Information...
2. Pass Types...Early Bird Pass Options until July 11, 2014
Early Bird Silver: $595 Attendees ____ Early Bird Gold: $795 Attendees ____ Early Bird Diamond: $995 Attendees ____ Early Bird One Day: $395 Attendees ____
Regular Pass Options after July 11, 2014 Silver Pass: $695 Attendees ____ Gold Pass: $895 Attendees ____ Diamond Pass: $1095 Attendees ____ One Day Pass: $495 Attendees ____ On Demand Pass $600 Attendees ____
Group Discount Pass Options 3 Silver Passes $1,200 ($400 per Attendee) 5 Silver Passes $1,750 ($350 per Attendee) 3 Gold Passes $1,800 ($600 per Attendee) 5 Gold Passes $2,750 ($550 per Attendee) 3 Diamond Passes $2,400 ($800 per Attendee) 5 Diamond Passes $3,750 ($750 per Attendee)
For larger groups or special requests contact Sean Foreman by calling +1 415 692 5514 or email [email protected] passes only available when all participants register together.
Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand
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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 11, 2014 incur an administrative charge of 50%. If you cancel your registration after August 11, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
Registration FormSports Analytics Innovation Summit September 10 & 11 | Hyatt Regency San Francisco | CAFor registration or more information on the program, please call Sean on +1 415 692 5514, or fax this registration form to +1 (323) 446 7673
3. Payment Options...
Schedule
Networking Drinks 17.00 - 19.00
September 11
Session One 09.00 - 10.30
Coffee Break 10.30 - 11.00
Session Two 11.00 - 12.30
Lunch 12.30 - 13.30
Session Three 13.30 - 15.00
Coffee Break 15.00 - 15.30
Session Four 15.30 - 17.00
Day Two
September 10Day One 09.00
10.30
11.00
12.30
13.30
15.00
15.30
17.00
19.00
09.00
10.30
11.00
12.30
13.30
15.00
15.30
Session Five 09.00 - 10.30
Coffee Break 10.30 - 11.00
Session Six 11.00 - 12.30
Lunch 12.30 - 13.30
Session Seven 13.30 - 15.00
Departure Coffee 15.00 - 15.30
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Sponsors
For sponsorship information contact Patrick at [email protected]
Gold Sponsor
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Panel Sponsor
Coffee Break Sponsor Exhibitor
Exhibitor Exhibitor
JanuaryBusiness Analytics Innovation Summit January 22 & 23, Las Vegas
MarchHR & Workforce Analytics InnovationMarch 19 & 20, London
Sports Analytics Innovation SummitMarch 26 & 27, London
Predictive AnalyticsInnovation SummitMarch 27 & 28, Hong Kong
FebruaryData Science Innovation SummitFebruary 18, San Diego
Predictive Analytics Innovation Summit February 19 & 20, San Diego
Big Data & Analytics Innovation Summit February 27 & 28, Singapore
May Continued
Predictive Analytics Innovation Summit May 14 & 15, London
Digital & Web Analytics Innovation May 14 & 15, London
Big Data & Analytics in Healthcare May 14 & 15, Philadelphia
Business Intelligence Innovation Summit May 21 & 22, Chicago
Business Analytics Innovation Summit May 21 & 22, Chicago
Manufacturing Analytics Innovation SummitMay 21 & 22, Chicago
HR & Workforce Analytics Innovation May 22 & 23, Chicago
Partnership Opportunities: Giles Godwin-Brown | [email protected] | +1 415 692 5498Attendee Invitation: Sean Foreman | [email protected] | +1 415 692 5514
SeptemberSports & Fitness Innovation SummitSeptember 10 & 11, San Francisco
Big Data & Analytics Innovation SummitSeptember 17 & 18, Sydney
Analytics
JuneBig Data & Analytics for PharmaJune 11 & 12, Philadelphia
Big Data & Analytics for Retail SummitJune 19 & 20, Chicago
Customer Analytics Innovation SummitJune 19 & 20, Chicago
MaySocial Media & Web Analytics Innovation SummitMay 1 & 2, San Francisco
Sentiment Analysis Summit May 1 & 2, San Francisco
Gaming Analytics Summit May 1 & 2, San Francisco
OctoberBig Data & Analytics Innovation Summit October 16 & 17, London
NovemberElite Minds in Sports Analytics SummitNovember 5, London
Sports TechInnovation Summit November 5 & 6, London
Big Data & Analytics for PharmaNovember 5 & 6, Philadelphia
Data Science Innovation Summit November 12, Chicago
Business Intelligence Innovation SummitNovember 12 & 13, Chicago
Predictive Analytics Innovation Summit November 12 & 13, Chicago
Social Media & Web Analytics Innovation November 12 & 13, Miami
Big Data & Analytics Innovation Summit November 27 & 28, Beijing
Retail HR
HealthcareExpected Attendees
BankingFlagship Summit
Sports Social Media
2014 Calendar
SeptemberSports Analytics Innovation September 11 & 12, Boston