Sports and Events Brochure FINAL

Middle East Sports and Events ManagementEnhance your performance

Deloitte Middle East Sports and Events Management | Enhance your performance | 3

Content

Taking the sports and events industry forward

Our scope of services

Understanding the challenges

Deloitte’s Sports and Events Management experience

Our added value

Regional case studies

Our thought leadership

Our offices

Here to meet your needs

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Deloitte is one of the Middle East’s leading professionalservices firms with over 3,300 partners, principals andemployees operating from 26 offices in 15 countrieswith an uninterrupted presence since 1926. Globally,Deloitte has more than 220,000 professionalscommitted to becoming the standard of excellence. TheSports and Events Management practice in the MiddleEast constitutes a locally-based team of experiencedprofessionals that understand the challenges andopportunities of this market.

Deloitte integrates Audit, Consulting, Enterprise RiskServices, Financial Advisory Services and Tax, whichenables us to support clients through teams withindustry-tested knowledge. This means we offer clientsknowledge of the sports and events industry in theMiddle East region and worldwide.

Deloitte’s unique approach delivers knowledge andexpertise that helps clients better understand complexissues and make better strategic decisions wherever theyconduct business. Our solutions are based on experiencein specific industries and business environments. Ourprofessionals focus on targeted industries and developin-depth understanding of specific business sectors and the technologies and disciplines that drive them.Multifunctional teams representing each of our serviceareas create client-specific solutions that add valueacross an organization.

The sports and events market in the Middle Eastdemonstrates strong potential in the coming years.Increasing hosting of large events, large spending insport infrastructure and sport professionalization allpoint towards growth. Strategic acquisitions are alreadytaking place, helping fuel a boom in sports and eventsactivity. Deloitte in the Middle East plays a leading rolein helping the sports and events sectors in the regiongrow and evolve, and provides trusted advice forinvestment and business performance optimization.

Taking the sports and events industry forward

Deloitte in the Middle East plays a leadingrole in helping the sports and events sectorsin the region grow and evolve, and providestrusted advice for investment and businessperformance optimization

6 | Deloitte Middle East Sports and Events Management | Enhance your performance

Deloitte Middle East’s Sports and Events Managementpractice is locally based, giving you an experienced teamfocused on world class sports management advisoryservices that span the entire scope from initial idea

through to execution, and supported by our globalpractice whose track record comprises more than 300 credentials with leading sports and events organizations worldwide.

Our scope of services

• Strategic planning• Governance and organizational review and design• Sport entity governance advisory• Benchmarking and best practice advice

Strategy and governance development

• Operating cost optimisation and review • Operational performance review• Economic impact assessment• Financial and commercial due diligence• Capability development• PPP agreements, selection of investors and operators• Acquisition, disposal, and debt advisory

Operation and performance improvement

• Business planning and revenue growth • Diversification of income sources andcommercialization• Business and program management• Bidding, planning and delivering for major events• Marketing and sponsorship management• Customer data analytics and fan surveys/engagement• User journey experience

Business planning and commercial development

Sports venue development

• Development and commercialization• Development of leisure and retailconcepts/facilities • Feasibility study and business plan• Legacy planning and delivery • Maximize occupancy rates


We understand the local challenges and we tailor our services to the market reality.

Understanding the challenges

Limited sourcesof revenuesMajority of the sports entities offer only traditional sports-related activities to the community

Limited qualifiedexperienceLack of local-based sports professionals with qualification and experience

WeatherconditionsThe hot weather limits the offer calendar for sports venues and its potential commercial opportunities

02/

Operational and delivery complexitiesTraditional sport entities face challenges to upgrade their current operational and logistics procedures01/

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04/Low community engagement Lack of sport culture and participation of the community in sport activities05/Limited legacy and sustainable sport systemNew sports infrastructure projects aim to ensure legacy and economical and environmental sustainability06/


Deloitte’s Sports and EventsManagement experience

Chicago 2016 Olympic and Paralympic Games bid

PanAm Games 2015

1998 FIFA World Cup France

UEFA Euro 1996

London 2012 Official Professional Services Provider

Rio 2016 Olympic and Paralympic Games

2010 FIFA World Cup South Africa

Sydney 2000 Olympic and Paralympic Games

Prague 2016 Applicant City

2006 FIFA World Cup Germany

Vancouver 2010 Winter Olympic GamesOfficial Professional Services Provider for Vancouver 2010 Olympic Games

Singapore 2010 Youth Olympic GamesProfessional Services Provider for Singapore 2010

Sponsors of the Austrian National Olympic Committee

Salt Lake 2002 Olympic and Paralympic Games

U.S. Olympic CommitteeProfessional Services Provider for the USOC

Supreme Committee for Delivery and Legacy

2014 FIFA World Cup Brazil

Athens 2004 Olympic and Paralymic Games


We delivered a wide range of projects for our clients in Middle EastSelection of engagements and clients

Sports, tourism & events companies

• Business plan• Revenue maximization strategy• Operational performance review

Sports governing bodies

• Strategic and legacy plan• Operational performance review• Governance and organizational design and review

Sports venues/sports clubs owners

• Sports venue development and operational plan• Operating cost optimization plan• Venue commercialization plan

Sports events organizers

• Strategic and legacy plan• Event planning and delivery program• Project management office

Health & fitness centers

• Business plan• Operating cost optimization plan• Project management office

Professional sports leagues

• User journey strategy• Revenue maximization strategy• Operational performance review


We support your projects through a fully integrated team equipped with methodologies and tools that have beenproven locally and internationally

Our added value

An integrated, multi-disciplinary team backed by a global network of sports and events experts

Highly collaborative approach that builds alignment with stakeholders throughout

In-depth knowledge of the Middle East and the development challenges

Locally based team of sports experts and events professionals

Extensive knowledge of sports and events combined with pioneering approaches and methodologies

Unrivaled experience in the sports and events industry on a regional and global level


Client YearProject Location

ICSS Business Plan for Certification Programfor Safety and Security of Sports Facilities

2015 Doha (Qatar)

Client YearProject Location

Salam Holding Fitness Club Management Plan 2015-16 Doha(Qatar)

Main objectiveICSS required to have a Business Plan that provides a viability assessment of the ICSS Certification Program for the global standardization of safety and security standards and best practice, based upon existing international and regional standards and best practice.

Main activitiesDeloitte worked with the relevant representatives within the ICSS to develop this Business Plan that included the following activities:• Strategic analysis and needs assessment of the opportunity.• An understanding of key stakeholders including competitors, as well as approaches to manage these.• Customer analysis, including segmentation, development of relationships, value propositions and delivery channels.• Key activities, resources and partnerships required to successfully develop the program.• Financial projections of potential revenue streams and cost structures.• Market research to test, develop and refine the business model.

Main objectiveSalam International required a management plan and support in the implementation of a revolutionary fitness center in Doha.

Main activitiesThe projects was divided in three main phases:1. Management plan: Deloitte developed a fitness management plan using the target operating model methodology covering the eight layers of the TOM. The main objective of this phase was to develop a sustainable and commercial operational model that can be successfully implemented for the fitness club.2. Implementation framework: Deloitte supported in defining the pre-establishment framework to ensure the fitness club standards were set and to prepare for the implementation phase. The main objective of this phase was to determine the feasibility and critical success factors for delivery of the fitness center.3. Execution: Deloitte supported in the execution of three project areas: Sales, Communication and Marketing Staff Recruitment and Training and Organizational and Departmental Operations.

Regional case studies


Our thought leadership

Our publications are an integral part of our aim to leverage and share our knowledge and experience of pertinentissues impacting the sports and events industry, its stakeholders and the diverse needs of the market and its clients.

Sports economic impact Sports facilities Sports analytics

Sports management best practices Sports venues planning Sport fan engagement


ME Regional officeGefinor Center, Block D Clemenceau StreetP.O. Box 113-5144Beirut, LebanonPhone +961 (0) 1 748 444Fax +961 (0) 1 748 999

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SharjahUnited Arab Bank TowerAl Buhairah CornicheP.O. Box 5470Sharjah, United Arab EmiratesPhone +971 (0) 6 517 9500Fax +971 (0) 6 517 9501

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Our offices


Joaquin MartinezSenior Manager, Deloitte Middle EastSports and Events Management practice Tel +974 (4) 434 1112 [email protected]

Mark LawriePartner, Deloitte Middle East Sports and Events Management practice Tel +971 (4) 376 8633 [email protected]

Key contacts

Simon Cory - WrightDirector, Deloitte Middle East Sports and Events Management practiceTel +974 (4) 434 1112 [email protected]

Here to meet your needs

About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited byguarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its memberfirms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does notprovide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL andits member firms.

Deloitte provides audit, consulting, financial advisory, risk management, tax and related services to public and private clients spanning multiple industries. With a globally connected network of member firms in morethan 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients,delivering the insights they need to address their most complex business challenges. Deloitte’s more than220,000 professionals are committed to making an impact that matters.

About Deloitte & Touche (M.E.) Deloitte & Touche (M.E.) is a member firm of Deloitte Touche Tohmatsu Limited (DTTL) and is a leadingprofessional services firm established in the Middle East region with uninterrupted presence since 1926.

Deloitte provides audit, tax, consulting, and financial advisory services through 26 offices in 15 countrieswith more than 3,300 partners, directors and staff. It is a Tier 1 Tax advisor in the GCC region since 2010(according to the International Tax Review World Tax Rankings). It has also received numerous awards in thelast few years which include best employer in the Middle East, best consulting firm, the Middle East Training& Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW),as well as the best CSR integrated organization.

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Sports and Events Brochure FINAL