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Spotlight*KSA
Views on News & Media In KSA
August 2019
Spotlight*KSA
Table of Contents
PERCEPTIONS OF
POLITICS &
SOCIAL REALITIES
TRUST IN NEWS
MEDIA
SOURCES
TRUST IN PUBLIC
VS PRIVATE
BROADCASTERS
PERCEPTIONS
OF FAKE NEWS
3 17149
Spotlight*KSA
PERCEPTIONS OF
POLITICS &
SOCIAL REALITIESHow much do citizens know about
politics and social realities?
Spotlight*KSA
Perceptions Of Politics & Social Realities
% agree with the above statement
64%
Believe they understand politics and social realities better than the average person in their country
53%
Agree the average person in their country knows more about politics and society than they did 30 years ago
50%
Believe the average person in their country doesn’t care about facts about politics and society anymore, they just believe what they want
How do you compare your perceptions of politics and social realities to others?
Spotlight*KSA
Perceptions Of Politics & Social Realities
64%
Believe they understand
politics and social realities
better than the average
person in their country
62%
68%
65%
61%
66%
Male
Female
Under 35
35 to 49
50+
% agree with the above statement
Spotlight*KSA
Perceptions Of Politics & Social Realities
53%
Agree the average person in
their country knows more
about politics and society than
they did 30 years ago
53%
52%
47%
53%
75%
Male
Female
Under 35
35 to 49
50+
% agree with the above statement
Spotlight*KSA
Perceptions Of Politics & Social Realities
50%
Believe the average person in
their country doesn’t care
about facts about politics and
society anymore, they just
believe what they want
45%
59%
55%
47%
37%
Male
Female
Under 35
35 to 49
50+
% agree with the above statement
Spotlight*KSA
Causes Of Political Misperceptions
% agree with the above statements
People tend to generalize from their
own experience
Politicians mislead peopleSocial media misleads people
Media misleads peopleIt’s often the figures that are wrong,
not people’s views
People are bad with numbers
People often get lots of things wrong about their countries and how they’re changing. Which of these, if any, do you think are the biggest reasons for political perceptions?
32%
30%
24%
21%
18%
19%
Spotlight*KSA
TRUST IN NEWS
MEDIA SOURCES To what extent do people trust
different sources of news and
information?
Spotlight*KSA
Trust Levels Towards Various Media SourcesHow much do you trust the news and information you receive from different sources in your country?
48%53%56%
57%
56%
50%
64%
63%
Male
Female
Under 35
35 to 49
50+
54%
51%
50%
60%
37%
Male
Female
Under 35
35 to 49
50+
49%
49%
45%
55%
50%
Male
Female
Under 35
35 to 49
50+
Newspapers &
Magazines
Television &
RadioPeople known
through the internet
69%
72%
64%
64%
76%
66%
Male
Female
Under 35
35 to 49
50+
People known in
person
45%
48%
45%
51%
31%
Male
Female
Under 35
35 to 49
50+
Online news
websites & platforms
46%
% who trust
Spotlight*KSA
Relevance Levels Of Each Media SourceHow do you assess the relevance of different news and information sources in your country?
58%60%61%
63%
58%
58%
65%
63%
Male
Female
Under 35
35 to 49
50+
61%
59%
56%
69%
50%
Male
Female
Under 35
35 to 49
50+
58%
57%
55%
65%
47%
Male
Female
Under 35
35 to 49
50+
People known
through the internet
Television &
RadioOnline news websites
& platforms
69%
72%
65%
65%
74%
75%
Male
Female
Under 35
35 to 49
50+
People known in
person
55%
54%
50%
64%
47%
Male
Female
Under 35
35 to 49
50+
Newspapers &
Magazines
54%
% stating source is relevant
Spotlight*KSA
Perceived Change In Trust In The Last 5 YearsHow is trust in news sources perceived to have changed over the last five years?
Online news websites
& platforms
People known
through the internetTelevision &
RadioPeople known in
person
Newspapers &
Magazines
28%
38%
34%
29%
34%
37%
26%
39%
35%
22%
37%
41%
19%
35%
46%
Less trustSame trustMore trust
Spotlight*KSA
Intentions Of News SourcesTo what extent, if at all, do you think each of the following act with good intentions when providing you with news and information?
Online news websites
& platforms
People known
through the internetTelevision &
RadioPeople known in
person
Newspapers &
Magazines
44%
56%
41%
59%
43%
57%
36%
64%
30%
70%
Bad intentionsGood intentions
Spotlight*KSA
TRUST IN PRIVATE
VS PUBLIC
BROADCASTERSDo citizens trust public broadcasters
more than private-sector ones?
Spotlight*KSA
Overall Trust – Public Vs Private BroadcastersDo you trust public TV and radio broadcasters any more or any less than private-sector TV and radio broadcasters as sources of news and information?
Overall 40%
Male 36%
Female 41%
Under 35 37%
35-49 46%
50+ 29%
32%
32%
29%
32%
31%
52%
Public Broadcasters
28%
26%
26%
31%
23%
19%
Trust more Trust lessTrust the same
Spotlight*KSA
Perceptions Of Public Broadcasters
% agree
Offer quality programming
42%
Are overly elitist
39%
Provide a necessary service
Are different from private broadcasters
51%
46%
Are obsolete
36%
Are bureaucratic
32%
How much do you agree or disagree that public TV and Radio broadcasters_____?
Spotlight*KSA
PERCEPTION OF
FAKE NEWSHow prevalent is fake news
perceived to be in different news
sources?
Spotlight*KSA
Fake News PerceptionsWhen you hear the term “Fake news”, what are you personally thinking of?
30%
31%
45%
% agree
Stories where the facts are wrong
Stories where the news outlets or politicians only
pick facts that support their side of the argument
A term politicians and the media use to discredit
news they don’t agree with
Spotlight*KSA
Fake News & Media Lies
79%
Often see stories
where news
organisations have
deliberately lied.
Falsely believed a
news story was real
until they found out it
was fake.
% agree
How often, if at all, do you think you see stories where news organizations have deliberately said something that isn’t true?
58%
Spotlight*KSA
Prevalence Of Fake News How prevalent, if at all, would you say “fake news” is in the news and information provided to you by each of the following?
% prevalent
54%55%57%
People known in person
Television & Radio
People known through the
internet
58%
Online news websites & platforms
Newspapers & Magazines
54%
Spotlight*KSA
Spotting Fake News
70% 60%66%
Are confident they
can tell real news
from ‘fake news’
Are confident that
the average person
in their country can
tell real news from
‘fake news’
Think they are
personally better at
spotting ‘fake news’
than the average
person in their
country
How capable do you think you are at spotting fake news?
Spotlight*KSA
59%
Filter Bubbles
49%
The average person in the country lives in their own ‘bubble’ on the internet, mostly connecting with people like themselves and looking for opinions they already agree with.
Admit they personally live in their own bubble on the internet, mostly connecting with people like them and looking for opinions they already agree with.
55%
64%
64%
55%
47%
Male
Female
Under 35
35 - 49
50+
43%
58%
56%
43%
35%
Male
Female
Under 35
35 - 49
50+
% agree
Do you only look for information that conforms to your own beliefs and opinions?
Spotlight*KSA
Support For Social Media Bans
73%Say cutting off social media
platforms in times of crisis to
stop the spread of false
information is acceptable
70%
76%
72%
76%
52%
Male
Female
Under 35
35 to 49
50+
Should Governments be Allowed to Shut Down Social Media Platforms during times of crisis?
% agree
Spotlight*KSA
METHODOLOGY
• 500 Interviews Conducted inSaudi Arabia, Across The
Kingdom.
• The Survey Was Conducted Via
The Ipsos KSA Online Panel.
• The Survey Covered Saudis &
Expats Aged 18 to 64 Years,
Males and Females.
• Interviewed Individuals Are The
General Public.
For More Information:
Nicola Qahoush
Research Manager
Ipsos MENA
Email: [email protected]
For More Information:
Ruby Al-Khalili
Research Analyst
Ipsos MENA
Email: [email protected]
