Springboard Presentation October 2012

Springboard session: Social Media

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– Springboard session Social media


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– Homework presentation

Your turn to shine. Present your favorite childhood book in the 140 character tweet style.


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– Common definition of Social Media

A general reference to fora which facilitates human communication.Most commonly referring to; internet forums, weblogs, microblogging, wikis, social networks, pod-casts, picture and video sharing, rating and review options, social bookmarking.

Think Further: Facebook, Twitter, LinkedIn


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– Audience

Know who you are targeting your communication with.

Know the difference between business to business and business to consumer communication.

Outline who you think you need to target.During and after your communication campaigns see if your initial assumptions hold true. If not consider why that is.

Think Further: Lovely autumn colors for your Sunday outfit xoxoxo (who am I targeting?)


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– Conversational openings

Keep track of related events which you audience are likely to participate in or care for.

This will allow you to find common ground. But remember also surprice your audience with things such as upcoming events which the audience might not know about but would likely participate in.

Think Further: Make an ‘Editorial Calendar’ of all upcoming events which you can work around.


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– Tone & style of the brand voice

Consider how to approach differnet people at different social gatherings.

Think Further: Good grammar is never out of fashion – but be direct and on par with your target audience. – get reference books on Copywriting and writing for Public Relations.


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– Workshop

Based on the previous slides how can we improve our homework tweet ?


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– General Do’s and Don’ts

Largely the same social rules and etiquettes from the ‘real’ world applies in the digital.

Think Further: “Treat others like you wish them to treat you.”


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– Industry leaders & opinion-movers

List people who are respected opinion-movers in your chosen industry.Continuously engage them and gain a relationship.Aim to have them become advocate for your product / service either by financial incitement or by offering them exclusives to your product / service know-how or skills.

Think Further: Read the blogs / tweets to know what is hot topics for the opinion leaders and format your own communication to be relative to theirs.


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– Simplified Social Media Campaign

Goal: Increase US awareness of new accessories collection.

Timing: Columbus day (8/10)

Consumer offer: Offer 10% discount on collection on Columbus day purchase only.

Means: Offer 25% to a select few respected fashion-tweeters if they “reTweet” on the day.

Message examples: “Happy #ColumbusDay. If you need a companion for the #discoveries have a peak at the collections www.smithgrey.co.uk”

Measure: Continuously check for activity both on chose social networks and e-commerce store; See which tweets (based on time) had a good effect and which had a less positive effect.


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– Closing look at our homework:

How can we take what we have just learned and improve our homework tweet and build a small campaing around it.


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– Additional resourcesThe Design Trustthedesigntrust.co.uk

Google Analytics (Free analytic tool for websites and e-commerce):www.google.com/analytics

Mashable (Social media news site):www.mashable.com

HootSuite (Social Medial management tool):www.hootsuite.com

CopyBlogger (General information and insight on Copywriting):http://www.copyblogger.com/blog/

Teach Yourself Improve Your Copywriting: 2010 by Jonathan Gabay:http://www.foyles.co.uk/witem/business/teach-yourself-improve-your,jonathan-gabay-9781444102956

Effective Writing Skills for Public Relations (PR in Practice) by Foster John:http://www.amazon.com/Effective-Writing-Skills-Relations-Practice/dp/0749451092/ref=cm_lmf_tit_10

Documents

Springboard Presentation October 2012