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Detailed description of visitors and exhibitors of the leading electric automation exhibition SPS IPC Drives.
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SPS IPC Drives is Europe‘s leading exhibition on the topic of electric
automation. With its clear focus the exhibition offers the ideal platform
for visitors to get comprehensively informed on electric automation.
One of the very special attributes of SPS IPC Drives is the distinct
working climate which is prominent at the exhibition booths and which
makes the exhibition stand out. Exhibitors meet extremely
knowledgeable visitors here who in intensive dialog with the exhibitors
seek and find practical solutions for their tasks. Many product
innovations celebrate their premier at the exhibition.
SPS IPC Drives covers the entire spectrum of electric automation. It
exhibits all of the components up to complete systems and integrated
automation solutions.
Control technology
IPCs
Drive systems and components
Human-machine-interface devices
Industrial communication
Industrial software
Interface technology
Mechanical infrastructure
Sensor technology
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Trade concept
Title SPS IPC Drives 2014
Electric Automation – Systems and Components
Date 25 – 27 November 2014
Venue Exhibition Center, Nuremberg
Frequency annual
Organizer Mesago Messemanagement
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SPS IPC Drives 2013 results
Exhibitors: 1,602 ( )*
2 2Exhibition space: 117,800 m ( m )*
Visitors: 56,787 (60,027)*
Conference attendees: 253 (316)*
* Figures in brackets refer to 2013.
1,622
114,000
At a glance
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Visitor statements 2014
»Best trade exhibition in Germany - Very informative and well
organized.«
»We always benefit from the plurality of the exhibitions. Especially the
plurality of small and innovative companies is convincing.«
»The exhibition offered a broad range of products. I liked it. The
explanation for people without a technical background was super.«
»I liked the classification by topic. The exhibits and showcases were
really helpful.«
»Due to the versatile information in advance of the exhibition it was
easy to prepare the visit.«
»Because of the classification by branches in different halls SPS IPC
Drives is clearly arranged and thus you can manage it easily with a
tight time table.«
»We visit the exhibition for 15 years, as no other exhibition informs
you so comprehensively.«
The following figures for exhibitors and visitors are checked and certified by the Societey for Voluntary Control of Fair and
Exhibition Statistics (FKM), Berlin, Germany.
Analysis of the visitor structure 2014
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German postal code Percentage
Area 9 35.1 %
Area 8 17.1 %
Area 7 19.9 %
Area 6 7.5 %
Area 5 4.4 %
Area 4 3.4 %
Area 3 5.3 %
Area 2 1.8 %
Area 1 1.2 %
Area 0 4.3 %
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Visitor structure according to regional distribution
43,582 (77 %) from the total of 56,787 visitors are from Germany.
Analysis of the visitor structure 2014
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Country Percentage
Austria 15.7%
Czech Republic 10.9 %
Italy 9.5 %
Switzerland 8.1 %
Netherlands 4.6 %
France 4.2 %
Poland 3.4 %
Sweden 2.9 %
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Country Percentage
Turkey 2.8 %
China 2.6 %
Great Britain 2.5 %
Denmark 2.2 %
Russia 2.1 %
Slovenia 2.1 %
Spain 2.1 %
Others* 24.3 %
* All countries with a share of < 2 %
Other countries: Algeria, Australia, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Cyprus, Dominic.
Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, Ghana, Georgia, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Iran,
Iceland, Israel, Ireland, Japan, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mauritius,
Mexico, Monaco, Morocco, Namibia, New Zealand, Norway, Pakistan, Palestine, Peru, Philippines, Portugal, Romania, San Marino, Saudi Arabia, Serbia,
Singapore, Slovakia, South Africa, South Korea, Syria, Taiwan, Thailand, Tunisia, Ukraine, United Arab Emirates, USA, Venezuela, Vietnam
International distribution of foreign visitors
13,205 (23 %) from the total of 56,787 visitors are from 87 different
countries besides Germany.
Proportional distribution of foreign visitors
Top 15 countries of foreign visitors
Analysis of the visitor structure 2014
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Industry Percentage
Control technology and sensors 15.0 %
Electric drives 13.0 %
Engineering, Consulting 12.5 %
Plant engineering 11.0 %
Process machinery, plants 7.7 %
Electrical measurement and controls 7.5 %
Machine tools 5.2 %
Automotive production 4.9 %
Industrial IT and networks 4.5 %
Institute 3.6 %
Packaging machinery 3.1 %
Assembly technologies, handling 2.9 %
Energy 2.7 %
Others* 6.4 %
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Visitor structure according to industries
* All industries with a share of < 2.7 %
Other industries: Paper, printing; Precision engineering, optics, medical engineering;
Wood engineering; Plastic machinery; Environment
Analysis of visitor structure 2014
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Job function Percentage
Design & Construction, Research 37.9 %
Sales 19.9 %
Production 11.3 %
Executive Management 10.7 %
Marketing 5.2 %
Purchasing 4.5 %
IT 4.0 %
Production Planning 2.1 %
Controlling 1.3 %
Quality Management 1.3 %
Others* 1.8 %
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Visitor structure according to job function
* All job functions with a share < 1,3 %
Other job functions: Export; Logistics, Warehousing; Human Resources, Legal Department
Visitor structure according to company size
Company size Percentage
1 – 9 employees 10.7 %
10 19 – employees 6.4 %
20 49 – employees 9.3 %
50 99 – employees 8.9 %
100 199 – employees 9.5 %
200 499 – employees 12.6 %
500 999 – employees 8.2 %
more than 1,000 employees 34.4 %
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Results of the visitor survey 2014
High quality audience
The visitors of SPS IPC Drives are your potential customers
* Source: Visitor survey SPS IPC Drives 2014
of the visitors found products or solutions for their
companies
of the visitors gathered information at the exhibitors
about their product offers, innovations and trends
92 %*
79 %*
of the visitors will recommend SPS IPC Drives to
their clients and colleagues
of the visitors are planning to visit SPS IPC Drives
again
of the visitors evaluate SPS IPC Drives as
very good / good overall
of the visitors are involved in the decision making of
purchasing new products
98 %*
91 %*
92 %*
75 %*
Reasons for visiting SPS IPC Drives 2014
Analysis of the exhibitor structure 2014
03
Country Number of exhibitors
Italy 107
China 69
Switzerland 49
Austria 31
USA 25
Netherlands 22
Czech Republic 20
Great Britain 18
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Country Number ofexhibitors
France 17
Turkey 16
India 15
Taiwan 15
Slovenia 14
South Korea 10
Sweden 10
Others* 70
* All countries with a share of < 10 exhibitors
Other countries: Belarus, Belgium, Brazil, Bulgaria, Canada, Croatia, Denmark, Estonia, Finland, Hungary, Israel, Ireland, Japan, Liechtenstein, Lithuania,
Mexico, Norway, Poland, Romania, Russia, Singapore, Slovakia, Spain, Thailand, Tunisia
International distribution of foreign exhibitors
The 1,602 exhibitors come from 41 different countries. In total 508
companies came from countries other than Germany.
This is a share of 32 %.
Proportional distribution of foreign exhibitors
Top 15 countries of origin of the exhibiting companies from abroad
Exhibitor statements 2014
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»The place to be for controls and drives technology in Europe. The rising internatio-
nal participants prove that the exhibition's importance increased inside and outside
Europe.«
»“It is fun, it is fantastic, SPS IPC Drives is a great finish of the year. Much more
important though, it is a good indicator that the coming year will also be a positive
one.
For Turck the automation show SPS IPC Drives has an outstanding relevance
regarding market communication.
We have been attending for 12 years and are amazed at the event´s enormous
development.
At the beginning, nobody would have thought that an automation trade fair would
become so distinct, that the customers would become so keen on coming here.
It is a fix date in each and everyone´s calendar, more and more also on an internatio-
nal level. SPS IPC Drives is a high speed event with no holdup times for us.”«
»When talking about automation, SPS IPC Drives is definitely the place to be. Most
visitors are key decision-makers in the industry and the overall experience exceeded
our expectations. We will be back.«
»We moved to Hall 11 with the intention of giving the visitors even better orientation
on our booth. Before the show we were a little tense of whether the new hall concept
would work out. But already at 10 am on the first day it was clear that it did. Ever-
ything was just fine, not least due to the help of Mesago. We are completely happy,
and so are our visitors. For the future of SPS IPC Drives, we hope that the already
growing share of international visitors will continue to rise. This is the leading expert
tradeshow, second to none.«
»SPS IPC Drives is the grand finale of each exhibition year. The atmosphere and
openness of the exhibitors as well as the variety of product presentations complete
the show's concept effectively.«
Alexander Melkus, Vertriebs- und Marketingsleiter, SIGMATEK GmbH & Co. KG
Christian Wolf, Managing Director, Hans Turck GmbH & Co. KG
Jonas Løgstrup Hansen, Marketing Manager, HOYER MOTORS -
Svend Hoyer GmbH
Heinz Eisenbeiss, Head of Marketing Factory Automation, Siemens AG
Stefanie Hollingshaus, Managerin Marketingkommunikation,
Janitza electronics GmbH
(Quelle: Ausstellerbefragung der SPS IPC Drives 2014)
Conference 2014
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Once again the SPS IPC Drives conference, which was held
concurrently to the exhibition, provided the perfect platform to
exchange knowledge between experts and users from the industry.
The conference commitee chose among the numerous submissions
48 best lectures for the conference programm. Speeches about topics
like „Automation Cloud“ or „Energieeffizienz und
Energiemanagement“ as well as the panel discussion „Chancen und
Grenzen von Industrie 4.0" offered an extensive variety of subjects as
well as new insights at the end of the year to the 253 conference
attendees.
The two free of charge keynotes , „Big Date“ and „Unkonventionelle
Antriebe und Smart Materials“, which showed innovative solutions for
different automation tasks, were one of the highlights. Another special
event was the award ceremony of the „Innovationspreis der
Auomatisierungsindustrie“. Three speakers below the age of 35 have
been awarded for the best contribution.
In times of intensive competition, the 48 lectures, two keynotes as
well as the panel discussion provide the 253 conference attendees
with the decisive advantage of knowledge.
Know how exchange at the conference
Date and contacts
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11
Date: 24 – 26 November 2015
Organizer: Mesago Messemanagement GmbH
Rotebuehlstr. 83 – 85
70178 Stuttgart, Germany
Exhibition team: Sylke Schulz-Metzner, Vice President
Diana Deiß, Project Manager
Simone Dirkopf, Senior Project Manager
Stephanie Ehm, Deputy Head of Divisio
Corina Hofferberth, Project Manager
Alexander Kaiser, Senior Project Manager
Ahmet Kaya, Senior Project Manager
Tanja Kuschner, Project Manager
Eva Latus, Project Manager
Magdalena Mund,Project Manager
Simone Schwebsch, Project Manager
Veronika Mielnik, Administrative Clerk (Exhibition)
Mara-Jennifer Ruof, Administrative Clerk (Exhibition)
Conference team: Janka Becker, Project Manager
Liane Preuß, Administrative Clerk (Conference)
phone: +49 711 61946-829, fax: -1144
email: [email protected]
phone: +49 711 61946-67, Fax: -1167
email: [email protected]
www.mesago.com/spsInternet:
