StanfordMarketingGroup InfosessionThursday, October 2nd, 2008

Agenda.

What marketing is & why it’s importantWho we are & what we have to do with marketingOur eventsOur projectsHow to joinQ&A

What is marketing?

Marketing is the process of creating, communicating, delivering, and exchanging offerings to satisfy the needs and wants of consumers in a profitable way.

American Marketing Association (AMA)

& The Chartered Institute of Marketing (CIM)

What is business?

A business is an economic system designed to exchange goods and/or services with consumers.

A breakdown of marketing.

PeopleProduct Price Place Promotion

Positioning, benefits (both tangible and intangible, brand equity, packaging

Market selection, customer segmentation, market sizing

Price leader vs. price follower, elasticity analysis, skim vs. penetration pricing, perceived value

Channel selection, brand/store loyalty, channel margins, channel support (financing, training)

Marketing message/motive, medium, pull and/or push strategy

Who we are.

Stanford Marketing Group was launched in Fall 2007 to provide undergraduates at Stanford with basic marketing knowledge as well as real-life experience for those interested in exploring opportunities in marketing.

We are the first & only marketing-focused undergraduate organization at Stanford University.

Board of Directors2008-2009

Sally Chang Cecilia Yang

Co-CEOs

Ken Kao Nam Hyunh

Lillian Tsay Kelly McGrath

Revti Gupta Isabella Tang

CFORecruiting Director

VP Corporate Relations

VP EventsVP Publicity

General resources / events

Open to the public. Purpose: Provide marketing-related knowledge & insight to students interested in the industry.

Marketing projects.

Application-based process. Purpose: Provide an opportunity for motivated students to make an impact on real-world marketing projects

Marketing 101.

Christian Wheeler

GSB Professor

Marketing Fundamentals

Baba Shiv

GSB Professor

Advertising & Brand Building

Azhim Wazar

GSB Professor

Global Marketing

Paul Kim

VP Marketing @ Mozilla

Community-Powered Branding

General resources / events

General resources / events

Carol Dweck

Psychology Professor

How people’s beliefs influence their achievement in learning environments

SMG

Wine & Cheese Mixer

Members-only event

SMG & GSB

Marketing Panel

General Mills, Clorox, Fleishman-Hillard

SMG

Business Etiquette

SMG

Team-building dinner

Members-only event

How to attend events / access our general resources.

Turn in a request for subscriptionApplication online (stanfordmarketinggroup.com)

Marketing projects. 2008-2009.

Teams of four marketers, led by project director.

Marketing projects. 2007-2008.

Competitive analysis for food & beverage marketing agency.Online advertising for start-up through Google Marketing Challenge.Community-powered marketing campaign for Firefox.Report on corporate on-campus marketing practices for Uuni.

How to join our marketing teams.

Timeline:– Fall: selecting marketing teams– Winter to mid-spring: projects

Recruiting process:– Applications online (stanfordmarketinggroup.com)– Applications due Monday, October 13, 2008 11:59pm– One round of marketing-centric fit interviews– Decisions made by October 30, 2008

How to join our leadership.

Position: Executive InternCriteria: freshman or sophomore.

Application process (deadlines same as Marketing Team): – Applications online (stanfordmarketinggroup.com)– Applications due Monday, October 13, 2008 11:59pm– One round of interviews– Decisions made by October 30, 2008

StanfordMarketingGroupQ&A